Not bothered much with the new gTLDs

coficigarilos

Free Member
Dec 1, 2011
13
2
Hello.
I find that many are not bothered much with the new gTLDs. Scanning through the pages here in UKBF, its interesting to read that many perceive them as evil profiteering scheme by registrars and some seem to believe that they will not have any impact on the internet... a hyped up fad that will soon go away. Perhaps these responses were because these new gTLDs are not meant for the people of our generation. A couple of months back I wrote a short snippet elsewhere.. Just want share it here and get the views and responses from the nice people here in UKBF..... best wishes & thanks.

"Every fifteen, twenty years or so a new generation emerges to shape the world we live in. Gen-X & Gen-Y webshapers of the world overwhelmed us with plenty of awesome .coms or similar universal gTLDs or ccTLDs based sites/project. I hold the belief that the newgTLDs are for the new Gen-Z & Gen-Α to continue shaping the internet landscape with inventive new ideas, apps, sites and much more.
We the Gen-X and Gen-Y of the world have grown up having a set notion that .com or .co.uk is king. The Gen-Z, or what the fine thinkaquanauts at Google defined as Gen-C, have not ingrained themselves with this perceived notion . This generation that thrive on creation, curation, connection and community view domain names as nothing significant and does not connects any prestige to it. Using domain name as branding strategy are unimportant to them. They view a somain name as nothing more than just an entry point. Their reliance on plausible references, peers views, search engine and scannable objects makes knowing or memorizing addesses relatively unimportant. There is no necessity for easily memorized or catchy domain names. In their super accelerated paced world a domain name that instantly described or define its content rules.

The ever connected Gen-Z have just entered the workforce and some are in super places of internet creation such as Stamford, Princeton and MIT and probably working on some super projects in their dorm rooms ready to take on the world soon. Some are probably just hanging around somewhere and working on or stumbled upon an idea that will rock the world. These are the projects that will bump the newgTLDs to new unprecedented heights and probably prompt more newgtLds being delegated.

As internet practitioners our refusal to unlearn what we believe to be true and to drop the ego or deep feeling we have towards the gTLD of the 80s and current ccTLDs and our continued insistance that defining the internet with the string is much superior to defining the internet with the dot will one day make us irrelevant. Everything that we know or at times preached and pitched to clients about the internet such as how to choose a good domain name will have to be rewritten."



... end

 

fisicx

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What a load of hogwash.

.com and .co.uk will continue to rule for many years to come. New extensions have come and gone of the years and these will do the same. If you think mandyshairdressing.co.uk will be ousted by mandyshairdressing.hair you are sadly mistaken. Remember .ref, .info, tel, mobi?
 
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fisicx

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Agree with getting .uk but all the rest are just vanity purchases. Buying webstore.hampshire or webstore.website is just pointless
 
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.UK seems to be of interest, but like you say the rest don't help. When ".xxx" TLD was released, it made all the "Adult" sites much easier to be filtered, so on the other end of the scale, it might make ".hair" much easier to categorise, but will it really be that much of a benefit? If you have a domain at .com or .co.uk, I don't see any harm in having .uk at least.
 
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S

SwindonSteve

:):):):)
What a load of hogwash.

.com and .co.uk will continue to rule for many years to come. New extensions have come and gone of the years and these will do the same. If you think mandyshairdressing.co.uk will be ousted by mandyshairdressing.hair you are sadly mistaken. Remember .ref, .info, tel, mobi?
mandys.hair might do alright though. As could taxi.cab or perhaps even excel.expert :). What about Costa.coffee? debeers.diamonds anyone? easyjet.flights?

Look, be as dismissive as you want but guess what, existing businesses will use them, new businesses will use them, Joe public will learn to recognise them. True enough, the majority will probably fade into obscurity but I think a few will become as common as the existing tld's.

The fact new extensions have been around before isn't proof that at least some of these won't take off.
 
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coficigarilos

Free Member
Dec 1, 2011
13
2
What a load of hogwash.

.com and .co.uk will continue to rule for many years to come. New extensions have come and gone of the years and these will do the same. If you think mandyshairdressing.co.uk will be ousted by mandyshairdressing.hair you are sadly mistaken. Remember .ref, .info, tel, mobi?

1) many extension have been introduced before but none of them can be categorized as truly defining extensions like the ones being introduce now. Those that you mentioned still require the prefix string to define what the content of the site might be.

2) you and me are in the old school of thoughts where we tell our clients that domain names string must and should closely inform potential visitors of the activity of the site.. so in this case mandyshairdressing works with the .co.uk extension ... with a .hair there is no need to do so as the extension explicitly tell potential users of the activity of the site.. Mandy should not be getting mandyshairdressing.hair but would likely take up mandys.hair or even perhaps mandymademy.hair .. not sure if .hair has been delegated as a new gtlds though

3) as internet practitioner of the past and present we tell client that its enough to just have a .com website or a .co.uk website. And this website will contain everything that the client does. In a typical mandyshairdressing.co.uk site there will possibly be the about us page, the services pages, the gallery of pics pages, and the contact page... What if we now break up the the services pages and create simple one page mobile responsive interactive landing pages parallax type sites for each of the services. These sites could probably have the following domain addresses mandycutwashblow.hair | mandycolourandtint.hair | mandywashandperm.hair .. All these minisites makes accessing mandy's services via smartphones easier dont you think? ... this is what in my opinion the rethinking process that has to occur and the updated strategy that we must try to develop taking into account the availability of so many of the definitive domain extensions.
 
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coficigarilos

Free Member
Dec 1, 2011
13
2
Correct but .uk is a bit too close for comfort to ignore - just in case in many years time it does become the norm.

If my name is Mandy and i would like to take up mandyshairdressing.uk the rules says that the priority first goes to the other Mandy that own mandyshairdressing.co.uk ... if in 5 years the other Mandy decides not to take it up then I have the chance to take it up... if other Mandy's does not do that first
 
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coficigarilos

Free Member
Dec 1, 2011
13
2
"If you want something new, you have to stop doing something old" - Peter Drucker.
I am strong supporter of the newgTLD being created and designated for the future generation of webshapers. Once again, like many things, the X'ers and Y'ers have created something that they themselves do not know or could ever imagine its full potential. This newgTLDs is exactly that. Our generation created it but looks like the way we choose to register them has not change. Why put emphasis on brands and why have brand protect their brands with the TMCH. Why would debeers register debeers.diamonds .. If anyone has innovative ideas on new ways of choosing a domain name withe these new gtlds as their extension do share it here..
 
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How many extensions are people going to remember though?

Sometimes it can be quite memorable, but I think we'll get plenty of cases where people remember the name but not the extension, or even remember the extension as part of the name, wondering whether to put a .co.uk or .com at the end.

Time will tell whether the new extensions will move into common usage.

But we could end up having sites and businesses rely on still owning the old .co.uk and .com extensions, in which case we have a repeat of too many extensions for the same name, and they'll fall out of general use.

The biggest support for it really is the lack of decent names available for the traditional extensions.

Whether you expect traffic from a search engine, or entered in manually will have a big impact too.
 
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fisicx

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On the other hand if people google the company name and see .com, .co.uk, .careers, .employment, .jobs and so on which one do you think they will click?

.com and .co.uk are firmly entrenched - it's the default settings for most people. Adding a whoile range of alternatives is going to muddy the waters so much people are going to get confused. It's happened in the past and will happen again.
 
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I suppose there are arguments for both, if you are not aware of a large well established online recruitment firm and they see .careers they may be more inclined to click that instead... I think for now the .co.uk .coms are obviously more well established but as the domain space gets more and more crowded people will have no option but to look towards to the new gTLDs
 
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fisicx

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Sep 12, 2006
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I tend to think the opposite will happen. If you have something dot + one of 1000 different extensions people are just going to get confused. If you are linking to the site that's fine, it's the search engines that will inhibit the growth of the extensions for no other reason than people won't know which one to click.

myjobsite.com
myjobsite.co.uk
myjobsite.careers
myjobsite.employment
myjobsite.jobs
myjobsite.recruitment
myjobsite.eu
myjobsite.europe
myjobsite.uk?

Which one is do I click on?
 
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Personally i'd go from the top down.... depending on the website design/load times etc. So realistically for me search engines decide what I decide to click on then the usual factors will contribute to the outcome..... yourself?
 
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