I thought long and hard about this NHS discounting this and in the end decided not to go with it.
I take the point of 1.2m or whatever potential customers but that is only if you have a national product. If you sell doughnuts in the High Street then 99.999% of that 1.2m will never know you exist. Of those who do, you're only discounting when you could probably achieve full price sales.
We have some historic discounts. Pensioners for instance. Why ? they have been better treated financially over the last decade than any other group. Council workers - again, a historic anomaly. So we're getting rid of all discounts and replacing them with a frequency or loyalty discount.
Keep your receipt and return within either a week (current for laundry) or perhaps up to a month and we'll discount your next order by 10%.
That way we're rewarding those who use our services, not someone who is shopping for the cheapest price or the highest discount.
I take the point of 1.2m or whatever potential customers but that is only if you have a national product. If you sell doughnuts in the High Street then 99.999% of that 1.2m will never know you exist. Of those who do, you're only discounting when you could probably achieve full price sales.
We have some historic discounts. Pensioners for instance. Why ? they have been better treated financially over the last decade than any other group. Council workers - again, a historic anomaly. So we're getting rid of all discounts and replacing them with a frequency or loyalty discount.
Keep your receipt and return within either a week (current for laundry) or perhaps up to a month and we'll discount your next order by 10%.
That way we're rewarding those who use our services, not someone who is shopping for the cheapest price or the highest discount.
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