New Store... What suffix?

[TheGeekestLink]

I want to open a new store, and I could just call it www.(nameofproduct)store, but that's so dreary

I quite fancy emporium, but it's probably unwise in terms of what's easy to spell.

So is www.(nameofproduct)shop the best option, really?

Does it even make much difference?

 

[Billmccallum]

you could use all three, see which landing page is most successful.

 

[antropy]

I quite fancy emporium, but it's probably unwise in terms of what's easy to spell.

I know what you mean, boutique also sounds nice but generally always go for the shortest, simplest and easy to remember.

 

[sakshisyan11]

Always go for the shortest, simplest and easy to remember.

Yup, agree so i think shop is best!!

 

[fisicx]

Either way don't include the name of the produce in the name. It limits your future.

For example. If you have dog-worming-powder.com it means people will only use you for that. But if you buy flattlebonk.com it's so generic you can sell anything you want.

 

[Kay]

Choosing the right domain can get quite complicated, depending on what exactly you want that domain to do for you. If you simply want people to remember it in and be able to spell it, then the shorter and simpler the better.

Whether or not to include the product name, again depends on what you plan to do. Whatever you do, don't infringe anyone's trademark by using their product name in your domain. Some companies are quite aggressive in pursuing those who do, and they'll have that domain off you quick as anything. Plus you might end up with hefty legal fees.

On the other hand, there is some evidence to suggest that if you're using PPC to drive traffic, using product names can lead to increased success.

There used to be benefits in using EMDs (exact match domains) where the domain spells out exactly what the site is focused on. This was very popular for a while because the search engines rewarded this. EMDs probably no longer have benefits.

(I could have posted more but I'm concerned the posting will be too long.)