New member - website feedback please?

AllUpHere

Free Member
  • Business Listing
    Jun 30, 2014
    4,074
    1,684
    In your industry, the site doesn't need to be groundbreaking. What it does need to do is look professional. Look at the site on a mobile and tell me honestly if everything you see above the fold looks professional. Personally, I think the whole site is let down by the quality of the logo at the moment.
     
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    Hi Frank,
    to be frank - no pun intended :rolleyes: - I think the site is coming across as quite dated and 'busy'. The colours are a bit too intense for me and the shapes are distracting. A minimal design with more white space would probably do you some favours. An example would be how the logo is currently in it's own rectangle in the header - it would look much more clean to have a white header and the logo within it, without any outline.

    From a user experience perspective, having each department's email address listed in plain text doesn't look very professional. I'd end the page with an embedded contact form so as to minimise friction if a user is thinking of contacting you. You just need to reply from the right email address and then they'll know they're through to the right department.

    Checking your site out on GTMetrix shows quite a lot of external HTTP requests - are you using quite a lot of Wordpress Plugins?
     
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    Paul Carmen

    Business Member
    Business Listing
    Jan 27, 2018
    871
    1
    430
    Newport Pagnell
    insiteweb.co.uk
    Is this a new site? Has it been designed for mobile, where a lot of visitors may come from? Who's produced the content and the customer journeys, have you seen what the competition do?

    A brief 2-3minute look reveals these issues:
    • It really poorly laid out on all devices
    • It looks really dated and unprofessional (small lo-res images, different shaped sections/buttons everywhere, mainly one colour)
    • It has no proper CTAs (Calls To Action, with links rather than buttons, which don't work properly)
    • It says 'complete our simple quote form', but this is just a contact form, this will have a terrible conversion rate, as most customers want an online quote & will realise this won't give them one (I'm assuming you then ring or email them?)
    • It has fairly limited content on most pages
    • The mobile usability is terrible, you can't even see or use the menu on smaller mobiles, as the header info takes up the whole page above the fold (this means what's visible on the page without scrolling)!
     
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    Frank the Insurance guy

    Business Member
  • Business Listing
    Oct 28, 2020
    1,328
    4
    658
    meadowbroking.co.uk
    Is this a new site? Has it been designed for mobile, where a lot of visitors may come from? Who's produced the content and the customer journeys, have you seen what the competition do?

    A brief 2-3minute look reveals these issues:
    • It really poorly laid out on all devices
    • It looks really dated and unprofessional (small lo-res images, different shaped sections/buttons everywhere, mainly one colour)
    • It has no proper CTAs (Calls To Action, with links rather than buttons, which don't work properly)
    • It says 'complete our simple quote form', but this is just a contact form, this will have a terrible conversion rate, as most customers want an online quote & will realise this won't give them one (I'm assuming you then ring or email them?)
    • It has fairly limited content on most pages
    • The mobile usability is terrible, you can't even see or use the menu on smaller mobiles, as the header info takes up the whole page above the fold (this means what's visible on the page without scrolling)!

    OUCH....that hurt...lol!....

    To be fair, that's one of the reason's I've joined here - so I can get advice and learn new things. so really appreciate that.

    I'm a great Insurance Broker, but not a great web-designer! Budget is tight (ie. none) so have done it myself.

    Really appreciate the feedback everyone and will take a fresh look at it next week.
     
    Upvote 0
    Apart from everything being green and the six points Paul has outlined - the copy needs reworking. For starters, you use the words 'us' and 'we' and 'our' about three times as often as 'you' and 'your'. That should be the other way about!

    The customer is not interested in you and how wonderful you are and how motivated Mavis in accounts is and how whizz-bang you do things. They are ONLY interested in themselves and what you can do for them!

    As Paul says, the call-to-action is missing! "Call us this month only and get a free PDF book on how to save money on insurance cover!" Something, anything that is imperative to action!

    Most importantly - why?

    Why should I call you? Why you? Why not one of the thousands of other guys in the insurance market? Why should I call you and why should I do that now?

    Also, the copy is far too short! Yes, I know many people say one should keep things short, sharp and to the point! Well, trust me - they are wrong! Insurance is expensive and getting coverage wrong can cripple a business when the balloon goes up. If it takes one thousand words to explain an important aspect of insurance, use one thousand words! Long copy that is also interesting to read sells!

    Read 'Ogilvy on Advertising'. It's the bible on how to write copy and present yourself.
     
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    Put it this way - the C19 mess has cost many businesses their existence. Most were not insured against anything like this (inc. our good selves I hasten to add!)

    Telling the story of how a business can be forced into bankruptcy or even worse makes for interesting copy. For a business not wanting to fail, it's a real 'page-turner' and makes for more interesting reading than even a Perry Mason novel from Earl Stanley Gardener like 'The Case of the Restless Redhead!'
     
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    fisicx

    Moderator
    Sep 12, 2006
    46,744
    8
    15,407
    Aldershot
    www.aerin.co.uk
    Took forever to load on my phone. Then all I saw was the cookie thing. Then a picture of some metalworks.

    I then saw you are an insurance advisor. I don’t want advice I want insurance.

    Horrible green, too many boxes, dated looking and just ugh.

    Did you build it yourself? Try using the site on your phone on a 4g network. google scores you 27/100. Elementor is one of the main culprits for this along with cheap and nasty godaddy hosting in the USA
     
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