Strapline is the additional information beneath your logo/name that sums you up in one sentence. (McD - I'm loving it, KFC - Finger Lickin Good now changed to So Good, M&S Only at M&S, XYZ Company - Established Since 1883). Most of the larger brands have even scripted audio straplines that are designed to become an ear worm you cant get out of your head. It is a very useful marketing tool if done correctly.
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