Need a logo
- Thread starter BusinessIdea1
- Start date
You can protect your logo by getting a copyright see link here.
Some logo design services could offer this as an add on (very few). However what you pay a designer is the cost of designing the logo. The logo design must be unique to you so it is important you select a reliable designer that can design a unique logo rather than a clone or a mixture of logo design clones.
You will upon completion, retain full rights to your logo design as it represents your business image and branding.The cost of designing a logo varies and often depends on the type of logo design and the company you choose to design it. I hope this helps.
Some logo design services could offer this as an add on (very few). However what you pay a designer is the cost of designing the logo. The logo design must be unique to you so it is important you select a reliable designer that can design a unique logo rather than a clone or a mixture of logo design clones.
You will upon completion, retain full rights to your logo design as it represents your business image and branding.The cost of designing a logo varies and often depends on the type of logo design and the company you choose to design it. I hope this helps.
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And technical skill, research skill, general design expertise and good knowledge of trends
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For certain logo designs especially the symbols, it is important to have a trademark or copyright. A good example will be clothing line brand or shoes e.g the Nike swoosh etc imagine if Nike didn't have a trademark on it.
This depends on the business or service offered as it will not be applicable to all but still open to all. The cost for this starts from £600 (at least last time i checked), not sure what it is now.
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G
genuinegraphics
I wrote a article on my blog about why sometimes designers prices are sometimes pricey. You might wana check it out.
In brief, i've written about the actual process it takes a designer to come out with the end product and once you really know the amount of time spent on these designs then you know the actual value for the design.
I go through many steps just to get a design the way the client wants it. I will get them to review it by someone. I would test it out on my own people and see whether it's effective then comes the corrections as to which you have to pay for becaus eof the designers time. If you choose a hourly paid designer then the price will be expensive. I currently have the prize draw thing on my site so i've put the prices down.
Hopefully, next month I could give away an iPod Touch but yeah sometimes the saying 'you get what you paid for' is true...
In brief, i've written about the actual process it takes a designer to come out with the end product and once you really know the amount of time spent on these designs then you know the actual value for the design.
I go through many steps just to get a design the way the client wants it. I will get them to review it by someone. I would test it out on my own people and see whether it's effective then comes the corrections as to which you have to pay for becaus eof the designers time. If you choose a hourly paid designer then the price will be expensive. I currently have the prize draw thing on my site so i've put the prices down.
Hopefully, next month I could give away an iPod Touch
but yeah sometimes the saying 'you get what you paid for' is true...
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There's a lot of myth being re-generated here...
Copyright assignment is one aspect you must ensure is going in your favour before you hire a designer.
Drop me an email if you need some free expert advice on logo design.
Mark
Some (most) designers assign copyright to the purchaser automatically at no extra cost. This is the way it should be but some unscrupulous designers withold copyright and later sue the 'owner' for copyright infringement (which they are quite within their rights to do so, incidentally).
Copyright assignment is one aspect you must ensure is going in your favour before you hire a designer.
That depends.
Not necessarily (see above).
Concentrate on trade marking your business name first and foremost; the inherent copyright on your design/logo is enough in most cases.
Time. Experience. Skill. Reputation. Revisions. Guarantee. File formats provided. After-sales support. The list is endless.
This is unsound advice. YOU DO NOT NEED TO COPYRIGHT (OR EVEN REGISTER THE COPYRIGHT OF) YOUR IMAGE. If your designer assigns copyright with the design fee, that is all that is required. Copyright is enshrined in UK law. You do not need to 'register' it with anyone. Very different in the US though...
Drop me an email if you need some free expert advice on logo design.
Mark
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Anyone who originates a piece of work, be it artistic, literary or otherwise automatically owns copyright. The originator (or designer in this case) can elect to legally assign (transfer) copyright (usually in writing) to the buyer.
Hope that clarifies,
Mark
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Good advice there from Eagle.
It took me about 10 days to come up with a logo for my upcoming business.
That was with hours and hours a day, research and inspiration, sketching, colouring then trying ideas on computer, then finalising those ideas, trying different font and logo sizes. Also, different fonts, then picking colours and spot colours for print. Then trying layout, where the logo should be with the text. Then doublechecking; Takes longer than people realise. The end result can often be pretty simple. Mine was very basic, but with good meaning.
Just to give you an idea of the basic process.
It took me about 10 days to come up with a logo for my upcoming business.
That was with hours and hours a day, research and inspiration, sketching, colouring then trying ideas on computer, then finalising those ideas, trying different font and logo sizes. Also, different fonts, then picking colours and spot colours for print. Then trying layout, where the logo should be with the text. Then doublechecking; Takes longer than people realise. The end result can often be pretty simple. Mine was very basic, but with good meaning.
Just to give you an idea of the basic process.
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VeryMark
In the UK there is no registration of copyright; it exists automatically by virtue of something having been created that attracts copyright (see our factsheet here).
To prove copyright, evidence of ownership and creation is required, that can be done by keeping signed and dated copies of the material produced at the time.
Generally speaking, the author of the work (or his company if he is an employee) will be the first owner of copyright in the work unless there is something expressly to the contrary.
A notable exception is where a logo is designed for somebody's exclusive use to identify their business (see the Doc Martin's case), as it may then be ruled that an implicit term of the contract exists for copyright to belong to the client company and not the designer - on the basis that the transaction does not make sense otherwise; nobody would assume that it was intended that the designer should retain copyright.
It is sensible, however, not to rely on this (as going to court to prove a point can be expensive), but to make sure that when a designer is instructed it is agreed in writing who will own the copyright - any reputable designer will agree to this and that copyright will pass to the client when the designer's fees are paid.
Copyright only protects against copying and not accidental similarity - if I create a similar looking logo and did not know of your logo, that is not copyright infringement. A commercial logo may therefore also be registered as a trade mark, which will protect against any confusing similarity even if there was no copying and give you a certificate and public proof of ownership on the trade marks register (see our factsheet Protecting Your Identity).
However, what is always more important to protect at the outset by trade mark registration is the name of your business, as registration of a name will protect against confusing similarity in any form - even if the logos are different - and it is much more likely that someone might come up with the same or similar name than that they might create a similar logo by accident.
Trade mark registration for your name is also a powerful safeguard as protection is granted from the date you apply - even before you use the name - and gives you protection across the UK and can stop somebody using the same name for the same business even if there is no confusion.
However, the name must be distinctive, i.e. recognisable as a brand and trade mark; you cannot for example register LONDON GARAGE to cover garage services in London (although a logo might be registrable).
For anyone needing a logo designer, I can certainly recommend Eagle from personal experience; other reputable designers exist of course too.
To prove copyright, evidence of ownership and creation is required, that can be done by keeping signed and dated copies of the material produced at the time.
Generally speaking, the author of the work (or his company if he is an employee) will be the first owner of copyright in the work unless there is something expressly to the contrary.
A notable exception is where a logo is designed for somebody's exclusive use to identify their business (see the Doc Martin's case), as it may then be ruled that an implicit term of the contract exists for copyright to belong to the client company and not the designer - on the basis that the transaction does not make sense otherwise; nobody would assume that it was intended that the designer should retain copyright.
It is sensible, however, not to rely on this (as going to court to prove a point can be expensive), but to make sure that when a designer is instructed it is agreed in writing who will own the copyright - any reputable designer will agree to this and that copyright will pass to the client when the designer's fees are paid.
Copyright only protects against copying and not accidental similarity - if I create a similar looking logo and did not know of your logo, that is not copyright infringement. A commercial logo may therefore also be registered as a trade mark, which will protect against any confusing similarity even if there was no copying and give you a certificate and public proof of ownership on the trade marks register (see our factsheet Protecting Your Identity).
However, what is always more important to protect at the outset by trade mark registration is the name of your business, as registration of a name will protect against confusing similarity in any form - even if the logos are different - and it is much more likely that someone might come up with the same or similar name than that they might create a similar logo by accident.
Trade mark registration for your name is also a powerful safeguard as protection is granted from the date you apply - even before you use the name - and gives you protection across the UK and can stop somebody using the same name for the same business even if there is no confusion.
However, the name must be distinctive, i.e. recognisable as a brand and trade mark; you cannot for example register LONDON GARAGE to cover garage services in London (although a logo might be registrable).
For anyone needing a logo designer, I can certainly recommend Eagle from personal experience; other reputable designers exist of course too.
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There is no limit for y.
X= Cheapest I have ever seen is £5.50
On an average you should be looking to spend between £25 to £1000.
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Faevilangel
Your logo is your companies branding, but paying £5000 won't always be better than a £50 logo. You need to look at the designers portfolio and talk to them, let them know the sort of branding you want for your business.
There are 2 people I hear a lot about with logo's, Eagle and Gareth Coxon. Both know their eggs extremely well. They won't do £50 logo's but they will give you an amazing logo, and it will be unique to you.
There are 2 people I hear a lot about with logo's, Eagle and Gareth Coxon. Both know their eggs extremely well. They won't do £50 logo's but they will give you an amazing logo, and it will be unique to you.
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£1000 - Do people really pay this kind of money!
Im not saying they wont recieve a good job etc but i always thought round £100-£250 ish.
What do designers ask for off their potential client?
And
What do they recieve apart from the Logo?
Im guessing they would be provided quite a few different Logos?
Also, what is stopping "Client A" asking for 12 examples and then designing a very similiar one them self? Do you ask for payment up front? 50/50?
Intresting thread, and thanks for everyones contribution. Helping a few people i am more than sure.
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Faevilangel
Deepends on the designer but they will provide a certain number of designs for you to peruse. You then choose your favourite or parts of them and then work with the designer to get it exactly right for your business image.
I know £250 won't get 5 hours design time with a lot of designers time, most charge between £250-£750 depending on the task e.g. branding for logo, website and business cards etc.
They will get a deposit and own the copyright of the work until it has been paid for, then pass the copyright to you.
You will recieve a logo for your company which can be used on websites, letterheads, business cards, t-shirts etc. You will get the logo in a variety of formats so you can easily get it printed onto items as above.
A logo, like a website is an investment, the more you invest, the more likely you are going to get something out of it.
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Frankus
I was looking into having a logo designed a while back. I couldn't believe the conversation I had...
I asked the guy how much to design a logo. I can't remember what price he said, but he told me the way it would go:
I give him a 'brief' of what I need in the logo. It was a few questions, no more.
I would then give him all the money he asked for.
He would send me my logo and that would be that.
If I was unhappy, I could either lump it, or send him more money for him to try again.
Now, bear in minde that we had never met, he didn't want to talk to me on the phone and he and I might have entirely different ideas and interpretations on what I wanted and what I gave as answers to his questions.
Is this any way to do business.
I asked the guy how much to design a logo. I can't remember what price he said, but he told me the way it would go:
I give him a 'brief' of what I need in the logo. It was a few questions, no more.
I would then give him all the money he asked for.
He would send me my logo and that would be that.
If I was unhappy, I could either lump it, or send him more money for him to try again.
Now, bear in minde that we had never met, he didn't want to talk to me on the phone and he and I might have entirely different ideas and interpretations on what I wanted and what I gave as answers to his questions.
Is this any way to do business.
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F
Frankus
I was looking into having a logo designed a while back. I couldn't believe the conversation I had...
I asked the guy how much to design a logo. I can't remember what price he said, but he told me the way it would go:
I give him a 'brief' of what I need in the logo. It was a few questions, no more.
I would then give him all the money he asked for.
He would send me my logo and that would be that.
If I was unhappy, I could either lump it, or send him more money for him to try again.
Now, bear in minde that we had never met, he didn't want to talk to me on the phone and he and I might have entirely different ideas and interpretations on what I wanted and what I gave as answers to his questions.
Is this any way to do business?
I asked the guy how much to design a logo. I can't remember what price he said, but he told me the way it would go:
I give him a 'brief' of what I need in the logo. It was a few questions, no more.
I would then give him all the money he asked for.
He would send me my logo and that would be that.
If I was unhappy, I could either lump it, or send him more money for him to try again.
Now, bear in minde that we had never met, he didn't want to talk to me on the phone and he and I might have entirely different ideas and interpretations on what I wanted and what I gave as answers to his questions.
Is this any way to do business?
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V
VNP Design
Logo or website design are time consuming work and most of industry professionals would charge hourly rates they have set themselves which will then be multiplied by spent hours. There are many professionals with different level of competence therefore there are also prices to suit every customer budget.
To put it simply Logo and web design are services and should not be referred as a product.
Tomas
To put it simply Logo and web design are services and should not be referred as a product.
Tomas
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