Naming your LTD company same as as your website: pros and cons?

[ctrlbrk]

I have seen various approaches - for example UKBF site is owned by Business Data Group Ltd. But that approach makes sense because Business Data Group Ltd owns more than just UKBF.

So,

EXAMPLE 1

Website
mywonderfulservice.co.uk
Company
My Wonderful Service Ltd.

EXAMPLE 2

Website
mywonderfulservice.co.uk
Company
Joe Bloggs Consulting Ltd.

Are there any advantages or disadvantages in going for Example 1 as opposed to Example 2, or anything to consider that isn't obvious?

Thanks

 

[fisicx]

I’d keep the two separate. If you want to explore new ventures you can trade under the existing company name.

 

[TheWebDesignCompany]

As fisicx says it might be wise to register the company name as per option 2.

From a Google search perspective, the answer to this really depends on a couple of factors:
1) How well known is your company? i.e. are people likely to search for it by name?
2) Does your company name contain the keywords that people who are looking for your service are likely to search for?

Another option is to have both.
You dont have to register the company name as a domain name, but you also dont have to limit yourself to just one domain name. You can point multiple domain names to your website.

So for example if you go with option 2, you can register both mywonderfulservice.co.uk and JoeBloggsConsultingLtd.co.uk and point them both to your website.

---

https://the-web-design-company.co.uk - Building websites professionally since 1999

 

[Mark T Jones]

The simple answer is it doesn't matter, though as suggested above, you might want to protect your brand.

If your trading name resonates with the right people, your company name is just a technical detail further down the line.

My Ltd company is Business Funding Portal- which seemed smart at the time. In reality it was just a sh!t magnet. Fit Out Finance is a brilliant brand - nobody cares that it's owned by Business Funding Portal

 

[Frans VH]

I would go for option 2 as well. Nobody really cares about the official name of the company. And you may have other products in the future with different names. A lot of well-known 'brand' or product names are owned by a company with a totally different name.

 

[IanSuth]

I would go for option 2 as well. Nobody really cares about the official name of the company. And you may have other products in the future with different names. A lot of well-known 'brand' or product names are owned by a company with a totally different name.

in 1993 i dealt with a small software house writing practice mgt software for accounts practices called Transaction technology Ltd based in serviced offices - their main product then took off

They changed company name to that product "Iris"

Sold out Iris Ltd to VC's who went on a buying spree buying loads of other professional services software firms (like Exchequer and MSS Alphalaw), they then rebranded all of their offering to Iris XYZ. Last week Iris Software Groups HR & Payroll had the main stand in the centre of the CIPD's "festival of work" conference.

Morale of the story - worry about having a good product/service, the rest will look after itself

 

[fantheflames]

Completely based on your long term plans but it does seem that keeping them separate is the best way to go.

By doing so, you can offer products or services beyond what is showcased on one website and make SEO more straightforward. It makes a clear association to the entity behind it.

And separate websites allows you to have that flexibility to creative multiples/ business ventures under different names without confusion.

 

[HFE Signs]

It depends a lot on the business, we like to keep them similar because that works for us - there is no right or wrong and keeping your options open could be the better approach for some