MyVoucherCodes!!!!!!

They are advertising vouchers on there that are simply sent to customers via email (but only current customers of certain leisure businesses), & they get NOTHING in return.

No idea how they make money if Im honest, theres no affiliate commissions.

They advertise heavily on adwords too.

Any more info on the guy that owns this?
 
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directmarketingadvice

Free Member
Aug 2, 2005
10,887
3,530
They are advertising vouchers on there that are simply sent to customers via email (but only current customers of certain leisure businesses), & they get NOTHING in return.

No idea how they make money if Im honest, theres no affiliate commissions.

Unless they've changed their business model, it's an affiliate business.

Steve
 
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B

british steve

They sort of work as affiliates!

Your company is the voucher code company and let's say for example you sign up with companies A, B and C as an affiliate; company A will pay you 12.5% commission on any item brought through there site referred by you, company B pay out 18% commission and company C pay out 10%.

You then make up these voucher codes - with company A you give your customers a discount voucher for say 10% because company A gives you 12.5% as an affiliate, because you are only giving 10% to your customer you pocket the difference - 2.5%, the same sort of thing happens with company B and C.

Over time as you get bigger you can then go to company A,B, and C and negotiate better deals for both yourself and your customers and start making lots of money!

Quite a simple and clever idea really!

Hope that makes sense..........
 
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Quite a simple and clever idea really!

...

It would be if it worked that way but it doesn't. Nobody is paying 12.5% commission and if they were he wouldn't be giving you any of it.

Typical big name retailers will pay between 2% and 4% commission to a regular affiliate who then has to get customers to his site by producing content, using paid search or a combination of the two.

The voucher site owners realised that a lot of retailers have a voucher code box in their checkout and, naturally, people will go straight to google and search shop+voucher code. So they optimised for all those terms.

The affiliate who plants the last cookie on your computer is the one that gets paid.

So, initially, they were getting full commission for not very much effort and got very big, very quick. Certainly too quick for anyone to do anything about it.

So you would find in lot of cases they were pretending to have a voucher when they didn't. No matter, you click, they plant a cookie and they get the dosh.

Click here to reveal the discount :))

Now they have got so big most retailers realise that if they are not giving codes away then they will lose sales to their competitors if they don't.
So they play the system - slowly increase prices but give more and more vouchers.
Some are giving exclusive vouchers in return for paying much smaller commissions - this means they get more coverage than their competitor and an increase in sales.

The problem is that often a retailer is giving a discount and paying commission on a sale they had already made. The big boys factor this in but a lot don't and eventually pay the consequences :)
 
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stugster

Free Member
Feb 1, 2007
9,060
2,076
Edinburgh, UK
considerit.com
Personally I think voucher codes have really blown up in merchants faces. Voucher code sites add no value and earn commission on sales which the merchant had already made.

I've found myself doing exactly this.

Having shopped and about to pay at the checkout, I eye-ball the "Insert voucher code" field.

Boom... off I go online in a hunt for a valid one ;)
 
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SillyJokes

Free Member
Jul 26, 2004
4,585
596
You know this discussion has really made me reconsider affiliate marketing for our website.

Mark Pearson used to be an affiliate of ours but when he started making a suspiciously high number of commissions we discovered that customers we had already won were then going off and looking for a voucher code, returning with his cookie set and bam he got the commission whether or not a voucher was available. We removed him from our programme a year or so ago and so saw no drop in sales.

I think that any small merchant who has paid out hundred or even thousands in commission to voucher code sites should take time to look into when that commission cookie is set, before or after the first visit to the basket.

Mark was always going to do well at something, he was a tryer all right.
 
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killah

Free Member
Oct 16, 2009
162
4
Bradford
You know this discussion has really made me reconsider affiliate marketing for our website.

Mark Pearson used to be an affiliate of ours but when he started making a suspiciously high number of commissions we discovered that customers we had already won were then going off and looking for a voucher code, returning with his cookie set and bam he got the commission whether or not a voucher was available. We removed him from our programme a year or so ago and so saw no drop in sales.

I think that any small merchant who has paid out hundred or even thousands in commission to voucher code sites should take time to look into when that commission cookie is set, before or after the first visit to the basket.

Mark was always going to do well at something, he was a tryer all right.


So basically its a scam, not a sustainable business? do you have him contact detail, or email address?
 
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JamieM

Free Member
Mar 22, 2006
2,318
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I watched the program and I hadn't realised Mark had been so successful. However, I'm pretty sure it didn't state exactly how he made his £60m. I can't see how he would have made that through myvouchercodes. I remember his rosesbydesign business and wonder how successful that was.

I think it would be good to hear from Mark, I don't think he has been on here for a while but it would be interesting to hear his business story if he's willing to share.
 
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I watched the program and I hadn't realised Mark had been so successful. However, I'm pretty sure it didn't state exactly how he made his £60m. I can't see how he would have made that through myvouchercodes. I remember his rosesbydesign business and wonder how successful that was.

I think it would be good to hear from Mark, I don't think he has been on here for a while but it would be interesting to hear his business story if he's willing to share.

http://www.affiliates4u.com/forums/affiliate-marketing-lounge/68920-myvouchercodes-please-stop.html

all you need to know from 2007 to now :)
 
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