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Multipack lager / Sold individually?

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SB420

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Apr 7, 2012
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Went into a shop today to check out the competition, and found they was selling multipack lager individually.

For example, they had 4x Fosters for £3.99 price marked, with a tag underneath stating £1.30 each, so you was able to buy either the 4 PM, or individuals one.

This cant be right surely? :|
 
If they are labelled correctly (i.e ingredients, BB) why not?
 
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I dont know. I assumed PM stuff was PM and that was it.

I've heard people say as long as it has the date/ingredients on, its fine, though quite frankly.. Most stuff that is multipack doesnt have the date/ingredients on the individual products.
 
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Think about books - they are always priced. Does anyone ever insist on paying full price on the 2 for 1 offers in Waterstones. People generally interpret the law so it always benefits them :)
 
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But that would be selling something cheaper than pricemarked, not more expensive?

Taking beer that is clearly price marked, splitting the pack, and selling them individually, seems a bit wrong.
 
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What's the difference, you either want to stick by the marked prices or not. If someone chooses to sell cheaper you don't complain, why should they also not be allowed to charge more? You don't have to buy in either case.
 
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I wasnt asking because I didnt want to buy, I'm just seeing what the local competition are doing to see what I can do to beat them :)
 
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SB420 said:
Price plays a bit factor in beating the competition though ;)
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No it doesn't, not unless you can buy cheaper and that'll just lead to a downward spiral until he with the deepest pockets wins. Why compete with them anyway?
 
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I meant a big factor. I can spell lol.

Why beat them? Because they are the only other corner shop within a 3/4 mile radius that is competitive on prices. If it costs more to buy from my store, then why would people come to us?
 
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There's nothing to figure out. Look at it from a customer point of view. Where are you going to buy your food if there are 2 shops within the same distance of where you live and one is competitively priced and one isnt?

So again, if there is a good reason to not compete, I'd love to know it.
 
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Just think about it, I'm not going to give you the answers, figure them out for yourself and it'll all suddenly make sense.

Good luck sir :)
 
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I have an answer, you dont.

Its not rocket science as far as I'm concerned. Yes there may be other factors, but at the end of the day, price matters to everyone inc you and me.

If you dont care how much your paying for your groceries fair enough however most of us do.

Game Group wasnt competitive and stuck in their old ways. Not moving with the times they went bust. Think about that.
 
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It does depend on how they were sourced. Special offers from manufacturers direct can have these kind of restrictions in a contract - but if you bought them from the wholesaler and no such condition was agreed, then you can sell for whatever you like. "Multi-pack - not for resale individually" does however tell the customer you are making more than the usual markup, doesn't it.

Being introduced last year too the concept of Shabeens, in Northern Ireland last year, then nobody seemed to mind paying £1.50 for a single from a multipack, poured into a glass. Mind you, the excess cigarette smoke tended to stop you looking too closely - and the big feller on the locked door didn't seem to be somebody to take customer satisfaction very seriously.
 
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Banned couldn't put it better without spelling it out.

S E R V I C E (percieved or actual) and V A L U E (percieved or actual)

You get paid for the VALUE you bring to the customer and that is not all about price. If the only weapon you have in your armoury is that you are cheaper, you will lose the war.
 
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mhall said:
Banned couldn't put it better without spelling it out.

S E R V I C E (percieved or actual) and V A L U E (percieved or actual)

You get paid for the VALUE you bring to the customer and that is not all about price. If the only weapon you have in your armoury is that you are cheaper, you will lose the war.
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And as I said before, yes there are other factors but price is a BIG one.

You can provide the best service in the world, but if you cost 50% more.. service means ****

This isnt a 5* hotel where you can charge more for service.
 
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SB420 said:
And as I said before, yes there are other factors but price is a BIG one.

You can provide the best service in the world, but if you cost 50% more.. service means ****

This isnt a 5* hotel where you can charge more for service.
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Actually, they way I read it, you said that price was the only factor.
 
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SB420 said:
And as I said before, yes there are other factors but price is a BIG one.

You can provide the best service in the world, but if you cost 50% more.. service means ****

This isnt a 5* hotel where you can charge more for service.
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Actually, the way I read it, you said that price was the only factor.
 
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SB420 said:
And as I said before, yes there are other factors but price is a BIG one.

You can provide the best service in the world, but if you cost 50% more.. service means ****

This isnt a 5* hotel where you can charge more for service.
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But you won't be charging 50% more will you ? so your arguments is on shifting sand. SOME people buy on price alone, most people don't. The odd 10p is actually neither here or there for most people if they are buying one or two items - they would rather shop in a nice environment with nice staff and pay 10p extra for their cornflakes than slum it.

But I digress, you obviously know your business far better than anyone else and you should be able to work out the type of cutomers who come in your shop. All we are saying is don't assume that cheap will win and don't assume that price is everything. Even the big boys (Tesco and Asda) have realised that the silly price war doesn't help anyone, least of all their profits, while Sainsburys have been ignoring it all with dignity and the ocassional side swipe. Waitrose don't seem bothered when Aldi opens up down the road and even Morrisons are begining to back away from the "cheapest is best" route apart from a few loss leaders and offers funded by suppliers.

Somebody will always undercut you and, as banned said, once you start being drawn into the fight you will need deeper pockets than your competition and it will distract you from building your customer base.
 
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mhall said:
But you won't be charging 50% more will you ? so your arguments is on shifting sand. SOME people buy on price alone, most people don't. The odd 10p is actually neither here or there for most people if they are buying one or two items - they would rather shop in a nice environment with nice staff and pay 10p extra for their cornflakes than slum it.

But I digress, you obviously know your business far better than anyone else and you should be able to work out the type of cutomers who come in your shop. All we are saying is don't assume that cheap will win and don't assume that price is everything. Even the big boys (Tesco and Asda) have realised that the silly price war doesn't help anyone, least of all their profits, while Sainsburys have been ignoring it all with dignity and the ocassional side swipe. Waitrose don't seem bothered when Aldi opens up down the road and even Morrisons are begining to back away from the "cheapest is best" route apart from a few loss leaders and offers funded by suppliers.

Somebody will always undercut you and, as banned said, once you start being drawn into the fight you will need deeper pockets than your competition and it will distract you from building your customer base.
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Cheers for the helpful answer :)
 
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SB420 said:
Read it again then :|
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I did.

"There's nothing to figure out. Look at it from a customer point of view. Where are you going to buy your food if there are 2 shops within the same distance of where you live and one is competitively priced and one isnt?"

Suggests to me that you're saying that price is the only factor. However, I'm certain that you'll say I'm wrong.

It's a case of none so blind as those who cannot see IMO.
 
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I don't know, but you some multi packed products they state like something like multi pack product or cannot be sold individually or am I going mad?
 
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supremestressballs said:
I don't know, but you some multi packed products they state like something like multi pack product or cannot be sold individually or am I going mad?
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They do state it though it would seem as long as the ingredients and sell by date is printed on the item that you are splitting.. You can do what you want.
 
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SB420 said:
They do state it though it would seem as long as the ingredients and sell by date is printed on the item that you are splitting.. You can do what you want.
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Seeing items like that in a corner shop however would make me less likely to shop there. If they are doing things like that, makes you wonder how low they will go and what else they are doing.
 
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Sorry, i thought it was against the law to sell multipacks as individual products. There must be some further restrictions on the products. I always found multipacks to contain less contents than the non-multipack items.

So correct me if am wrong, by law, i am allowed to purchase a multipack of Haribos but as long as they display the product info (date, ingredients etc.) I am allowed to resell it?
 
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InspectionPartner said:
Sorry, i thought it was against the law to sell multipacks as individual products. There must be some further restrictions on the products. I always found multipacks to contain less contents than the non-multipack items.

So correct me if am wrong, by law, i am allowed to purchase a multipack of Haribos but as long as they display the product info (date, ingredients etc.) I am allowed to resell it?
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Yes you are.
 
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The manufacturer controls how something is sold, and they can take action in law if their terms are broken, but what large PLC is realistically goin to take a corner shop to court. its civil law not criminal

Quality is often only percieved, in a shop i can be anything from uniformed staff to a fresh cooked display of bread and cakes etc or a nice display of goods and maybe some more expensive goods from the normal
 
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Chris Ashdown said:
The manufacturer controls how something is sold, and they can take action in law if their terms are broken,
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That's just not true, the worst they could do is stop supplying you, buy through a third party (cash & carry) and you have not even signed up to their terms.

All this "not to be sold individually" is just what the manufacturer would like to happen. Hell often at the cash & carry they give POR for sold as the multipack and also the POR if you split - obviously only on items that are correctly labelled though, very often on multipacks that are also nearing the BBE dates as well.

Lets face it massive companies like Coco Cola/Pepsi can't regulate where their products that I sell are made (often Ireland as it happens, Netherlands also strangely popular), so how would they regulate multipacks?
 
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I have witnessed the price war thing before
my original partner was so impressed that we could double the purchase price of an 80pence item when we sold it and still be cheaper by about 3.00 THAN ANYONE ELSE ...thats a partnership that didnt last ,
Price is a factor and if the market will stand a price then sell to it even if its 100 times your purchase price
currently a shop in the same parade as a mate has started selling the things he sells and is seriously undercutting him (was) he has just reduced the retail price to cost plus 2% and the other guy has £1000 of stock waiting to go off .. my friend has vdeep pockets and this will undoubtably end in tears
 
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