@fisicx is right, this is totally the wrong theme or it has been executed in the wrong way.
Plus, your site uses the same one-liners as every other energy company or energy broker.
Where is the personality? Where is the unique angle or clever wording?
There's reason why Bulb Energy are doing so well and it's because they talk to people like people.
Utilities companies and the surrounding services are just dull (sorry, but they are). You need to jump off the page and capture someone's attention in 2 seconds. The way to do that is with a visually engaging image and an awesome elevator pitch.
Also, people buy into people, especially when it's energy, financial services or a B2B service. They want to know you are real people who they can trust. Put you face on the website!
If you go down the route of 'we'll save you money' then you are really a commodity business - a.k.a ten a penny!
As a potential customer, I want to know:
- Why should I do business with you over someone else?
- What make's your service unique?
- Do you address my pains and annoyances?
- Can I trust you?
- Who are you?
- What is your track record?
- What are your customer's saying?
- Do you have anything I can relate to?
- What is the story behind your business? Did you start your business to solve a particular problem?
This all needs to come across so I can tick the boxes on my list.
Of course, the website needs to work and needs to work on mobile because that is where many people will be doing their research.
An important point is that
YOUR HOMEPAGE IS NOT A SALES PAGE. It's a hook to get people into your site. If you try to sell too hard on your homepage then people will leave.
It's probably worth having a chat with
@fisicx over the phone to see how he can help on the design front.
Matt
