More or less?

[FunkyBears]

If you were launching a website as a lead capture vehicle would you have a home page with 5000 words or 5 pages of 1000 words of content? I've noticed many 'squeeze pages' a single page site with masses of content rank extremly well

 

[directmarketingadvice]

If you were launching a website as a lead capture vehicle would you have a home page with 5000 words or 5 pages of 1000 words of content?

Firstly, it would depend on what form of marketing I was using to drive visitors to that page. If it were adwords, I might break it up. If it were banner ads via another network, I'd be less inclined to do so.

Secondly, the length of copy - and whether I'd break it up into multiple pages - would depend on what felt right. Fortunately, you can easily test different ways of doing it.

Steve