It will vary enormously depending on the business being promoted. Health products are often easy to promote via SEO eg drug treatment, because people are searching for so many questions relating to their problem 'how to help an alcoholic husband' etc. Others, like my business, are easy to promote through LinkedIn and Facebook (Ads) because they have a clearly defined audience with clearly defined needs that you can offer tools and solutions to, and generate leads very cheaply on there.
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I think each business is different but here is what I did in my business;
We are the Creative Content Company, we do content for websites, blogging and social media training and management.
Our business has come through; the website, social media, word of mouth / recommendations and networking (we had one client from here too).
That's how we successfully promote our business
We are the Creative Content Company, we do content for websites, blogging and social media training and management.
Our business has come through; the website, social media, word of mouth / recommendations and networking (we had one client from here too).
That's how we successfully promote our business
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We use a variety of techniques, but of late our most effective form of marketing has been word of mouth!
Often when we make a video for a client, they are so please with it they tell 4-5 of their friends. This has worked out really well for us, constantly providing us with a steady stream of income.
We also spent time properly defining our client base (start-ups and on-line businesses) and looked at where these companies 'hang out'. We found that targeting local facebook 'start up' groups with informative posts and videos really helped get our name out there, thus drumming up interest.
Also from our own experience, a well crafted video also massively helps in the marketing of a business. Data backs up these facts aswell, with data from comscore stating that 64% of website visitors are more likely to buy a product from an online retail site after watching a video. It's definitely an option worth considering if you haven't explored it yet.
Often when we make a video for a client, they are so please with it they tell 4-5 of their friends. This has worked out really well for us, constantly providing us with a steady stream of income.
We also spent time properly defining our client base (start-ups and on-line businesses) and looked at where these companies 'hang out'. We found that targeting local facebook 'start up' groups with informative posts and videos really helped get our name out there, thus drumming up interest.
Also from our own experience, a well crafted video also massively helps in the marketing of a business. Data backs up these facts aswell, with data from comscore stating that 64% of website visitors are more likely to buy a product from an online retail site after watching a video. It's definitely an option worth considering if you haven't explored it yet.
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Amazon don't use video. Not really sure how you could use a video to promote a book. Or am I missing something?
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You make a valid point, it's mainly for video demonstrations/explanations of products/services. Books would be a little tougher (particularly fiction), however, a non fiction book could be easily promoted in a video. A well crafted script that relates to the target market (in regards to any fear/problems they have - book related of course), highlights what the book offers in terms of knowledge and even gives a little taster would definitely work. This coupled with top quality animations and good sound production would provide a solid platform to promote a book.
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But would spending £2000 on a video really make that much difference for a book or a pair of socks or a tshirt or a saucepan or a garden rake? Are 64% of visitor to any site selling anything really influenced by a video? I'm sure there are some products where it would benefit but I suspect most wouldn't.
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dealmegood.co.uk
- Original Poster
- #9
I guess if you know the product then it wouldn't make a difference to whether you'd buy it or not its only for a product that you want to buy that you've never used could entice you to buy it as sometimes a video makes you visualize what you need and want the item for. Most are mentioning word of mouth which is fantastic for local towns if you wanted to expand to say bigger cities how would you go about that? but a great idea was to find posts on facebook about start-ups.
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Actually you should do a lot of things in order to get your products/services become "viral". With that said, you should consider sponsoring a post on Facebook as it will make your post be on the top even if news feeds are coming every second on each persons wall. Also, try online marketing (content marketing), video advertising, sponsoring a podcast, reaching out to authors around your niche. Actually there are lots of ways to learn but the question is how much you can finance to put up all these strategies.
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amazon seems to do OK without it. So does Ebay, gov.uk, tesco, M&S, UKBF and millions of other websites. Video can be useful (often for demos of something) but to suggest it is essential is wrong.
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Haha - Amazon, Ebay, tesco, m&s all have adverts, we see them on the tv and social media all the time - also do gov.uk (search youtube for "gov.uk verify" for instance) -
C'mon fisicx, your experienced, you know this stuff dude.
Video marketing is essential and all the fat cat corporations use it, why?, because it works.
Video is only one marketing channel, and should be used along with other marketing channels, like everything else, its not a one stop magic button.
For you to say it is wrong, is, well, - wrong!
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Great advice and great reasoning behind it - some people like to read, so you should have text on your page, some people like visual, which is why sites use images and infographics, other people like audio and visual, which is why video works.
Your right "room4media" its all about engagement
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Someone i work with on projects has done 2 promo videos for fiction books, and they worked really great. They was for use on indegogo and was set out similar to a movie trailer, stirring emotion in the viewer. One had an actor etc - but the second one was just moving text, on a dramatic animated background, with intense dramatic sound. I don't read fiction but this trailer really got me wanting to read it - its all about emotion.
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There is a simple equation - unfortunately the implication isn't so easy.
Multiple marketing channels (take the product/service to the people) > pipe them through to a conversion tool such as a website (a website should be built to turn visitors into buyers) > retention (keep the customers you have secured and keep them buying your product/services).
3 elements, that if done correctly, will keep any business growing.
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Yes, but R4M said:
A TV advert or YouTube promo isn't the same as having a video on your website. Amazon did try video a while back but took them off. Most of the major brands did the same and took them off. There are plenty of academic studies that demonstrate why video marketing works best if you don't put it on your website.
So I was right to say he was wrong.
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- A video which helps a potential customer make a buying decision, by showing the benefits of the good in a sincere way, might work.
- A video which shows how professional a company is might also work, if it's believable.
- A £5 whizz-bang vanity piece which is put up on Youtube and left there probably won't do anything. Same for a cheapo Fiverr job.
I can think of a few things I'd spend money on before a video.
- A video which shows how professional a company is might also work, if it's believable.
- A £5 whizz-bang vanity piece which is put up on Youtube and left there probably won't do anything. Same for a cheapo Fiverr job.
I can think of a few things I'd spend money on before a video.
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dealmegood.co.uk
- Original Poster
- #23
Thank you for all your comments can you place in order the top 5 best marketing tools for a small to medium size business and not the bigger brands such as tesco etc who have much more money and dedicated teams for marketing. i recently spoke to the marketing manager at justeat and got some great advice id like to find out if anyone else has some good advice in terms of marketing on a low budget and if anyone has a small - medium size business how they got past the first few hurdles starting up especially an online business?
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Unlikely as we work in totally different sectors.
1) Valuable content on your website - not spammy blog posts but actual useful/valuable content
2) Downloadable content - kindle/pdf/ebooks containing more useful info, not found on the website
3) Fast loading website - nobody likes waiting for anything
4) Thought leadership - why us you, rather than someone else?
5) Reach out and get relevant links from leading sites in your market.
1) Valuable content on your website - not spammy blog posts but actual useful/valuable content
2) Downloadable content - kindle/pdf/ebooks containing more useful info, not found on the website
3) Fast loading website - nobody likes waiting for anything
4) Thought leadership - why us you, rather than someone else?
5) Reach out and get relevant links from leading sites in your market.
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0
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