Marketing / SEO

[Ella Business]

Jumping in here as I disagree with some of the comments above.
You don't have to be unique. Not every new business needs to be 'blue sky'. Any sector worth being in will have other players.
Comments on the budget are meaningless unless you consider the return on investment. If your ads are generating more income than they cost, then you're onto a winner, especially if you consider the lifetime value of your customer. If a mother finds an effective treatment for her baby's psoriasis, you can bet she'll be loyal and recommend you to others.
You can start by very tight targeting, perhaps based on your brand's ingredients or obscure skin conditions, that way you'll only be reaching people who are the most likely match.
Whereas in the past it was hard for small brands to break through, now it is so much easier as you can make even a small amount of marketing spend count. Being authentic counts for a lot, plus people like discovering something off the usual radar.
As a brand marketing consultant, I love seeing small brands succeed and I hope that this one flies!

Thank you for the encouraging words, much appreciated. It is exactly the right targeting of people that i am currently working through and hence approached this digital marketing company and some of the ideas they have are great. Whilst a lot of people here say there are plenty of online places that sell organic and natural products I truly believe there is a gap we fill in the market. Just need to work smarter on marketing and raising the brand profile.

Thanjs again

 

[Ziggrs]

Excellent point made by saythisinstead. I have also seen with many small business ideas that people are simply starting business because they like their product. Without proper market research you will be like blindfolded, so this might be a good start for Ella

 

[Mark T Jones]

I truly believe there is a gap we fill in the market. Just need to work smarter on marketing and raising the brand profile.

Thanjs again

And success will lie in identifying what/where that gap is - who the buyers are and what will resonate with them.

You could argue the semantics of 'unique' (I do agree that most things aren't truly unique) - but you do have to stand out as the preferred (or only) option for a specific target audience

 

[Ella Business]

And success will lie in identifying what/where that gap is - who the buyers are and what will resonate with them.

You could argue the semantics of 'unique' (I do agree that most things aren't truly unique) - but you do have to stand out as the preferred (or only) option for a specific target audience

Yes of course. Thank you

 

[Ella Business]

Excellent point made by saythisinstead. I have also seen with many small business ideas that people are simply starting business because they like their product. Without proper market research you will be like blindfolded, so this might be a good start for Ella

Hi,

I never said I did not conduct any research! I spent the first couple of months before even building the website researching and looking into this.

Thanks

 

[fisicx]

Then that research was flawed. If the research was good your website would be successful.

 

[Ella Business]

Then that research was flawed. If the research was good your website would be successful.

How exacy is it flawed? I havent even marketed myself, people dont know i exist! What makes you think my research is flawed?

 

[fisicx]

Your opening post says the website is underperforming. Good research would have led to an effective marketing strategy and successful website.

 

[Ella Business]

Your opening post says the website is underperforming. Good research would have led to an effective marketing strategy and successful website.

Yup its under performing mainly because people dont know I exist. We have sold so far to friends and family as such. Then i came here for

Your opening post says the website is underperforming. Good research would have led to an effective marketing strategy and successful website.

Yes its under performing mainly because people dont know I exist. We have sold so far to friends and family as such. Then i came here to find some answers and help in regards to the best ways to market my website/company because I know that it is the next step needed for us to grow and to make people aware we exist.

 

[fisicx]

We spoke on the phone and I gave you a whole bunch of ideas as have others on this thread. I've just looked at your site again and nothing seems to have changed.

People don't know you exist because your MR was flawed. If the MR was successful you would have been able to implement a marketing plan that targeted the right people on the platforms they frequent.

Read all the posts again. You need to make fundamental changes to the site if you are going to get sales. Getting noticed is easy: spend money on adverts. Getting people to buy is a lot harder.

 

[Ella Business]

We spoke on the phone and I gave you a whole bunch of ideas as have others on this thread. I've just looked at your site again and nothing seems to have changed.

People don't know you exist because your MR was flawed. If the MR was successful you would have been able to implement a marketing plan that targeted the right people on the platforms they frequent.

Read all the posts again. You need to make fundamental changes to the site if you are going to get sales. Getting noticed is easy: spend money on adverts. Getting people to buy is a lot harder.

Yes and i appreciate everyone’s comments and suggestions! Have said thank you many times.

I am working on updates!

The MR is not flawed because there is a need for the products out there!!! Yes certain things I need to change so its something I am working on...plus the advertising and marketing that i need to push.

 

[fisicx]

The problem you have is the products are readily available elsewhere. There is no need to visit your website. The market research should have told you how people buy these products. You would know their point of entry and the information they are looking for. With this information you could have developed a marketing strategy and then the plan and finally the point of sale - which might not even be a website.

 

[Ella Business]

The problem you have is the products are readily available elsewhere. There is no need to visit your website. The market research should have told you how people buy these products. You would know their point of entry and the information they are looking for. With this information you could have developed a marketing strategy and then the plan and finally the point of sale - which might not even be a website.

I disagree! There is a need to visit my website, doesn't mean its for everyone! Yes my market research showed this and hence why i came here asking whether what i was being quoted for money wise was more or less right for a start up like mine.

I think you are too pessimistic about my business!

 

[dan19900]

Definitely wouldn't do that. Firstly you're basically picking someone out at random, there's about a 80-90% chance they'll just be crap or rip you off.
If you do happen to get someone good then I'd say SEO is pretty much a waste of time in that niche, you won't rank for anything remotely competitive even if you're budget was 15k per month. You may rank for a few low search volume keywords in a years time but I doubt you'll be getting your investment back.

Much better to spend that 1800 per month just paying bloggers, instagram influencers etc. Not too difficult to learn how to estimate what should be good value for a 'shoutout'.

 

[Ella Business]

Definitely wouldn't do that. Firstly you're basically picking someone out at random, there's about a 80-90% chance they'll just be crap or rip you off.
If you do happen to get someone good then I'd say SEO is pretty much a waste of time in that niche, you won't rank for anything remotely competitive even if you're budget was 15k per month. You may rank for a few low search volume keywords in a years time but I doubt you'll be getting your investment back.

Much better to spend that 1800 per month just paying bloggers, instagram influencers etc. Not too difficult to learn how to estimate what should be good value for a 'shoutout'.

Thank you! Its the kind of suggestions and advise I am after.