Different companies or products have different strategies.
But I would like to share what I do for my strategies.
- Sell the benefit, not a comparison.
It's all about highlighting what makes you different. There are three major ways:
- Cost (better than the competition)
- Quality (you’re better)
- A combination thereof (offer the better value)
Product or service that is cheaper or more effective than that of another business, but that doesn’t say how much better you are going to make the customer’s life. Selling is about the benefit. A comparison may highlight the features you offer, but you are always selling benefit.
- Listen to your customer.
Its most important to listen to them. A good seller or service provider or any company should listen to enlarge the business. The customer may at times defy logic, but they are always right.
- Market your product before it’s ready.
Some businesses wait until their product is perfect before they do any marketing or awareness campaigning. That can be a costly mistake. Many businesses expect to sell their product as soon as it’s ready. But if no one knows about it, then demand will start at zero until you undergo a marketing campaign to build brand awareness for potential customers. It’s better to do preemptive awareness campaigning, even if it’s minimal, to let potential customers know your product is coming.
- Advertise from multiple angles.
As mentioned above, it’s good to test multiple marketing channels and ideas to see what works best. Often, it’s not any one thing but a combination of all of the above. When your customer hears you on the radio, sees you in a search engine result, and then finds you mentioned in a blog they like (content marketing), they start to accept your brand as a solid, dependable, known entity. They may not have the need for your product or service immediately, but when they do, it will be your name that comes to mind instead of a competitor’s. For example: Now a days people are highly committed with social media. Select the most popular one and target your audience. Then you can open your product or service page and can advert there by providing many offer's like this :
BMW X 2014 For Sale.
Or you can select any other pattern and can do schedule post which will be done automatically.
Add few more details is you like.
By doing this your post or add will spread largely in a short period of time and people can check or visit your product or site if you have.
Also try to do marketing locally also if also have audience there to sell also by many small banners or posters etc.
- It’s always time for PR.
When you do traditional advertising, it’s your marketing material selling your product. When you do PR, or have a member of the press or a media house that covers your industry talk about you, it’s brand building and endorsement. Some people call it landing-page flair or credibility building. If your company is featured in
Mashable or
The Wall Street Journal, you’d be silly not to put that paper’s name on the front of your company's website. Even if your company was only mentioned by way of a quote from your CEO, you are still “as mentioned in
The Wall Street Journal.” When customers see that publication’s name next to your company’s name, it builds credibility.
