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Well, thats the problemDepends on what you are selling, how many products, how you are marketing the business, if you are employing a developer and a million other questions.
And why just limit to those two platforms. There are many more to choose from.
Definitely prestashop
Magento is the best E-commerce solution. If you want to grow quickly your site, you should choose Magento.How does the Prestashop compare to Magento?
Which would you recommend for beginners?
My preference for easy of use, reach, customiseable, mobile friendlyness and the fact it is facebook #1 ecommerce app - as it sits in facebook - customers dont have to leave facebook - they can buy your products direct from within facebook etc - is ecwids (ecommerce widgets) www.ecwids.co.uk
A bit harsh @threenine but there is some truth in what you say, though you're perhaps over cooking it on how quickly a platform will go out of date - I'd put it more at 3-5 years
The platform I'm most excited about at the moment though is Sylius - we're eagerly awaiting the release of version 1 which is expected to the first half of this year.