Losing the will to live with lead generation

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C

Chase

  • #1
    Could someone explain lead generation for me please? This is the first attempt at outsourcing this service. So far I have had one company who wants me to pay £3,500 upfront to do an SMS marketing campaign and will then send me all the positive responses from 100,000, although they couldnt tell me volumes I am likely to get.

    Another wanted £14 per hour, but will need to train staff to do it. ( So I assume I am paying for their training?)

    One has quoted me £800 to send out 50,000 e mails per week for 6 weeks. They would use their own data ( which is businesses). I would be looking to target consumers. Having said that, the businesses will have the director as a consumer, but I am not sure that is the way to go.
    Finally, I have a company who generate leads from web sites they build for specific campaigns. they want £600 upfront to build the web site and generate leads and " see how things go from there"
    Could someone please advise the best way forward with lead generation.?
    All new to me I'm afraid.
    We are in the pension/Investment market looking for clients with frozen Co/Private pensions looking to invest to get a guaranteed 10% return on their money for up to 10 years

    We are using Introducers for business at the moment. Introducers are a good way for us and we are always looking for more, but I would like to generate my own business as well.
     
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    B

    businessleadsco

  • #2
    Perhaps I can help you out we are partnered with companies offer most of the services you describe and I may be able to give you an idea of what responses to expect from each. With the pensions we have been doing these for nearly ten years so I should be able to help point you in the right direction for what suits you. PM me your details so we can discuss it from there.
     
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    MrCloser

  • #3
    Anybody sending me junk SMS texts either won't ever do business with me, or I act interested and jerk them off just to waste their time.

    Strangely enough, whilst writing this I've just recieved a text:

    FINAL WARNING there is £3128 in your name for the accident you had. to claim free text yes, to opt out text stop.

    Mass sms texting just seems so unprofessional to me. I'm ok with leafleting, spam emails, door knocking, even phone canvassing but that impersonal sms mass texts thing just crosses the line for me.

    A lot of lead gen companies here seem a bunch of dreamers to me, nothing worse than wanting to buy and no-one wants to bother replying to emails etc.
     
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    C

    chrisbuckley

  • #4
    When I think of lead generation or "pay per lead", it is normally the other party that takes all the risk but you then pay them per lead you receive.

    What you have described sounds like you are taking all the risk with little idea of what returns you may gain. This is not the lead generation that I know. If you are taking the risk then it is really just marketing of all the different types.
     
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    S

    Searcher

    Free Member
    Feb 22, 2010
    264
    52
    Worcestershire
  • #5
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    C

    Chase

  • #6
    businessleadsco said:
    Perhaps I can help you out we are partnered with companies offer most of the services you describe and I may be able to give you an idea of what responses to expect from each. With the pensions we have been doing these for nearly ten years so I should be able to help point you in the right direction for what suits you. PM me your details so we can discuss it from there.
    Click to expand...

    PM sent.......
     
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    C

    Chase

  • #7
    businessleadsco said:
    Perhaps I can help you out we are partnered with companies offer most of the services you describe and I may be able to give you an idea of what responses to expect from each. With the pensions we have been doing these for nearly ten years so I should be able to help point you in the right direction for what suits you. PM me your details so we can discuss it from there.
    Click to expand...
    PM sent........

    oops sorry- deja vu!
     
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    T

    telemax

  • #8
    Chase said:
    Could someone explain lead generation for me please? This is the first attempt at outsourcing this service. So far I have had one company who wants me to pay £3,500 upfront to do an SMS marketing campaign and will then send me all the positive responses from 100,000, although they couldnt tell me volumes I am likely to get.

    Another wanted £14 per hour, but will need to train staff to do it. ( So I assume I am paying for their training?)

    One has quoted me £800 to send out 50,000 e mails per week for 6 weeks. They would use their own data ( which is businesses). I would be looking to target consumers. Having said that, the businesses will have the director as a consumer, but I am not sure that is the way to go.
    Finally, I have a company who generate leads from web sites they build for specific campaigns. they want £600 upfront to build the web site and generate leads and " see how things go from there"
    Could someone please advise the best way forward with lead generation.?
    All new to me I'm afraid.
    We are in the pension/Investment market looking for clients with frozen Co/Private pensions looking to invest to get a guaranteed 10% return on their money for up to 10 years

    We are using Introducers for business at the moment. Introducers are a good way for us and we are always looking for more, but I would like to generate my own business as well.
    Click to expand...

    You're target market is as rare as hens teeth in relation to the size of the general population hence good leads will be very expensive. Stick with networking and introducers!!
     
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    Chase

  • #9
    telemax said:
    You're target market is as rare as hens teeth in relation to the size of the general population hence good leads will be very expensive. Stick with networking and introducers!!
    Click to expand...

    That does surprise me, especially with £100 billion pounds tied up in SERPS and frozen company pensions far outweighing that, I would have thought that there would be tens of thousands of frozen company pensions doing very little for the client.
    I would say that mortgage brokers/IFA's /Insurance companies all have hundreds of clients with frozen company pensions, including the thousands from banks who have been/will be made redundant.
     
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    S

    Sales Nation

  • #10
    Hi, I have recently embarked on setting up a brand new business and have found that a lot of lead generation companies are now alot more flexible compared to when i first started using them around 6 years ago. My recommendation would be to shop around a little more and try offering a 'back end' deal to some of the marketing companies where you pay them a fee based on results. In the current climate, i'm sure there are plenty to go at.
    Telemarketers will already have the data that you need so they have already paid for it. This means very little risk to either party.
     
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    C

    Chase

  • #11
    Sales Nation said:
    Hi, I have recently embarked on setting up a brand new business and have found that a lot of lead generation companies are now alot more flexible compared to when i first started using them around 6 years ago. My recommendation would be to shop around a little more and try offering a 'back end' deal to some of the marketing companies where you pay them a fee based on results. In the current climate, i'm sure there are plenty to go at.
    Telemarketers will already have the data that you need so they have already paid for it. This means very little risk to either party.
    Click to expand...
    I have offered £200 for every successful investor, with another £100 for volume business ( 50 per month)
     
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    C

    Chase

  • #13
    Sales Nation said:
    what service does your business provide again? I may know a couple of local companies that would consider it if £200 - 300 is competetive in your industry.
    Click to expand...

    We look for people who have the following:
    Frozen Company pension
    Protected rights pension fund
    Investors

    We then show them how to transfer this fund money out of underperforming funds and invest it where they can have 10% return on their investment which is guaranteed for up to 10 years irrespective of how the economy or stock market is performing.

    Please be aware though, that paying this bonus is not included if they start trying to charge upfront fees for leads, they can't have it both ways.
     
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    MissJovana

    Free Member
    Dec 19, 2011
    8
    1
    Europe/SA
  • #18
    You could do this all yourself? :|

    Listen, I'm not saying you shouldn't PAY for leads, I provide a service for my customers which provides them with targeted leads for $25 per person - however - it's very simple to set up.

    1. Create a landing page, getting the details of interested people.
    2. Promote it through Gumtree and Craigslist (don't underestimate the power of these)
    3. Get your service on the 1st page of Google for your specific keyword (depending on the competition you can pay $200-$400 for keywords).

    One of the SIMPLEST methods I've used for my clients is this:

    - Get them ranking in the first three boxes of Google Places
    - Associate the number with a tracking feature (every call that goes through you get sent an email about when the call was made and for how long the call was done)
    - Pre-sell with informative articles
    - Sell

    =)
     
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    O

    open sesame

    Free Member
    Sep 9, 2011
    226
    39
  • #19
    MissJovana said:
    You could do this all yourself? :|

    Listen, I'm not saying you shouldn't PAY for leads, I provide a service for my customers which provides them with targeted leads for $25 per person - however - it's very simple to set up.

    1. Create a landing page, getting the details of interested people.
    2. Promote it through Gumtree and Craigslist (don't underestimate the power of these)
    3. Get your service on the 1st page of Google for your specific keyword (depending on the competition you can pay $200-$400 for keywords).

    One of the SIMPLEST methods I've used for my clients is this:

    - Get them ranking in the first three boxes of Google Places
    - Associate the number with a tracking feature (every call that goes through you get sent an email about when the call was made and for how long the call was done)
    - Pre-sell with informative articles
    - Sell

    =)
    Click to expand...

    I agree with the above, email opt-ins are like gold dust BUT there is a reason, because trying to get the user to opt-in is like trying to get blood out of a stone.

    Your have to offer something in return like:

    "10 secret tips to save money right now" PDF it up use it as a hook.

    One of the 'secret' tips is using your service, plug it in somehow.
     
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    N

    NJW39

    Free Member
    Mar 19, 2010
    123
    1
  • #20
    When i started out i tried third parties for all sorts of lead generation methods including telesales, email marketing, and SEO. Overall i found the best thing was to learn how to develop the leads myself and then do it myself. None of them are very hard:

    Telesales- if you buy in good data then this can work however it may be hard to find a company that can supply the specialist data you need.

    SEO- i get nearly all my leads from the website and it cost me nothing to optimise - although it did take 5 months of link building. Have you though of approaching a website that already gets the kind of traffic you need an discussing a lead referral to your own site?

    Email marketing- very cheap if you do it yourself using eg Mailchimp.

    Just some thoughts......
     
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    B

    BoBo_184

    Free Member
    Dec 25, 2011
    43
    5
  • #22
    response rate from SMS marketing is likely to be low, just think how you feel when you get a message on your phone that turns out to be an ad?

    then think all the numbers on their list that might be outdated, and you need to think if 3,500 is a good price to pay.

    the email list offer is likely to generate little result either because:
    a) many of these email lists are outdated, people change their email addresses more and more frequently
    b) you have no access to the data and you don't know how it is compiled so you have no idea how targeted it is
    c) there is the issue of deliverability of emails, many emails sent by the provider could get caught by the spam filter and never reach the recipient



    If you don't yet have a website, my advice is to start with a very high quality website and then work on the SEO to get it appear high on google search results for 'pension' and 'investment' related keywords.

    Once you are there, consider the next step of marketing:
    -classifieds ads
    -B2B/B2C business networks
    -Professional networks
    -Listing your company/website in niche business directories for investment professionals

    Once you are there, consider the next step of marketing:
    - CPM, CPC, CPA
    - Email marketing
    - Direct mail
     
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    W

    Wooshka

  • #24
    Chase said:
    Could someone explain lead generation for me please? This is the first attempt at outsourcing this service. So far I have had one company who wants me to pay £3,500 upfront to do an SMS marketing campaign and will then send me all the positive responses from 100,000, although they couldnt tell me volumes I am likely to get.

    Another wanted £14 per hour, but will need to train staff to do it. ( So I assume I am paying for their training?)

    One has quoted me £800 to send out 50,000 e mails per week for 6 weeks. They would use their own data ( which is businesses). I would be looking to target consumers. Having said that, the businesses will have the director as a consumer, but I am not sure that is the way to go.
    Finally, I have a company who generate leads from web sites they build for specific campaigns. they want £600 upfront to build the web site and generate leads and " see how things go from there"
    Could someone please advise the best way forward with lead generation.?
    All new to me I'm afraid.
    We are in the pension/Investment market looking for clients with frozen Co/Private pensions looking to invest to get a guaranteed 10% return on their money for up to 10 years

    We are using Introducers for business at the moment. Introducers are a good way for us and we are always looking for more, but I would like to generate my own business as well.
    Click to expand...

    The biggest mistake business make when they plan on lead generation is that they forget about their conversion strategy. A website is useless without traffic, right? Well traffic is useless unless you can convert the traffic to sales.
    Having your site at page one of google may help, but if the bounce rate is high, (i.e. people bounce away from your site without action) then what`s the point?
    So identify who are your visitors... it`s not everyone with frozen Co/Private pension. They will have a particular demographic, age, income, desire, location, profile etc. They will be searching for specifics on google and forums.
    You also need to understand what is your visitors call to action? The idea is to have your main website for information, but then have multiple call to action squeeze pages dotted around google, offering incentives for people to leave their email address or call.
    You then drive traffic for that specific need. You want a squeeze page that gives people value for a specific need. For example, maybe you offer "What to do if your company pension scheme is closed or wound up?". You then promote the guide, collecting data of interested parties of people who are obviously looking for your service. Auto responder follow up messaging will help you close sales, amongst other follow up activities.
    Thought process must go into the value offer. What is it that your prospect wants?
    There are many other lead generation activities too. Email to lists is great if the list is clean. The aforementioned solution enables you to collect your own list. There is social media engagement, video and mobile marketing amongst strategies that can be implemented.
    Feel free to touch base if you want any further assistance.

    That`s it. Don`t do all the other SEO stuff.
     
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    Normansmith

    Normansmith

    Free Member
    Aug 28, 2010
    433
    133
    Lancaster
  • #25
    "Mass sms texting just seems so unprofessional to me. I'm ok with leafleting, spam emails, door knocking, even phone canvassing but that impersonal sms mass texts thing just crosses the line for me. "

    But for contacting your customers with offers,sales and news it works very well. You just need to advertise your "text service" for your customers to opt in.
     
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    P

    popunder

  • #26
    Beware anyone offering to promote Rob's business, the nature of it means you will need to get wording of any promotional ads (even online) approved by the FSA. Ads for financial services are tightly regulated and you could end up with a fine.
     
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    J

    JamesHall174

    Free Member
    Jan 5, 2011
    314
    61
    Cheshire
  • #27
    Chase said:
    That does surprise me, especially with £100 billion pounds tied up in SERPS and frozen company pensions far outweighing that, I would have thought that there would be tens of thousands of frozen company pensions doing very little for the client.
    I would say that mortgage brokers/IFA's /Insurance companies all have hundreds of clients with frozen company pensions, including the thousands from banks who have been/will be made redundant.
    Click to expand...


    You are right, there is a huge market. I also work in this sector promoting alternative investments, pension release schemes and tax mitigation products. Perhaps we could share some ideas and see if we can help each other out?
     
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    T

    Techpaste

  • #33
    A friend of mine is using a piece of software called "IPfingerprint". It tells you the names and contact information of the companies that have visited your website. This allows you to directly engage with people that you know are already interested in what you have to offer :) A great lead generation tool IMO.

    They give a 14-day free trial too.

    I might be able to get some samples if anyone is interested.

    wwwdotIPfingerprintdotcom

    (Sorry, I'm not allowed to post links :)
     
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    U

    ukcpsltd

    Free Member
    Jul 17, 2012
    2
    0
  • #34
    I have an experienced team of pension lead agents.
    We supply frozen,trapped and under performing pension details they include client contact details, pension details such as amounts all 15k and above, pension company used,how long paid, when they require a call back or appointment making. We can also issue LOA and collect LOA in the local area of Chesterfield,Sheffield,Nottingham and Derby. All clients will be expecting a call within the next twenty four hours if supplied as a straight forward lead, we can supply hotkeys and LOA returns. Prices are negotiable but start at £35.00.

    We also supply debt elimination leads and appointment bookings prices start at £50.00

    Most lead generation can be supplied, we have a been involved in lead generation/call centres for over ten years.
     
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    M

    Marco Casario

  • #35
    What's the demographics of your market and how much of them are computer savvy? Is this the case where social media or the internet have not replaced traditional platforms in advertising? Just some questions I have started to ask myself as an enterpreneur after reading The Customer Magnet by Michael Cheney.
     
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    P

    phynix_uk

  • #39
    Sales Nation said:
    Hi,
    I would happily promote your business for free and send you enquiries if we could agree on a back end commission deal. PM me if you would like to discuss.

    Rob
    Click to expand...
    Hi Rob,

    I would be very interested in discussing this option for my business. I'm an IFA looking for leads covering many financial markets. Please message me if you're potentially interested.

    Thanks.
     
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