Looking for some feedback on my new sales training product
- Thread starter Richard Palmer
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- sales small-businesses
saw the mykajabi sub domain and immediately thought: scam.
Doesn’t look very professional.
Got bored just reading though your opening blurb. Couldn’t see a clear call to action so gave up.
If your course is as good as you suggests you should not have any issues applying the techniques to the website. The fact I haven’t signed up suggests maybe you need to rethink your sales pitch.
I did look at all those platforms and most of them are of no use to my business. So not really sure what benefit there would be giving you my money.
Maybe you need to define what type of small business you are targeting.
Doesn’t look very professional.
Got bored just reading though your opening blurb. Couldn’t see a clear call to action so gave up.
If your course is as good as you suggests you should not have any issues applying the techniques to the website. The fact I haven’t signed up suggests maybe you need to rethink your sales pitch.
I did look at all those platforms and most of them are of no use to my business. So not really sure what benefit there would be giving you my money.
Maybe you need to define what type of small business you are targeting.
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Hi fellow Richard, and welcome.
What hits me in the face when I click the link I really do not like, so you'd have lost me immediately on any normal day. For you now though I'll fight past it, but it hits me very much of the early 2000's American pressure sell time share style websites the moment I see it.
Apart from the glitching of the greenscreen in the video, I think you come across sincere and well in the video. You should make more of that, and re-record it without a greenscreen - or if you do then edit it better so it doesn't glitch. @Paul FilmMaker will have stuff to say here perhaps.
The layout of the page does seem disorganised, I feel like the package and content needs to be higher up. The stop violence should a footnote, and so much white space. The "platform" grid needs a grid to divide it up to be easier to take in, and by having the intro to the words Sales Station above your video then lots of noise before that term is reintroduced later I'd forgotten what Sales Station was and had to scroll up quite a bit to remind myself what Sales Station membership was and was it different from the sales training.
My overarching feedback is to consider reorganising the content and reconsider the order you show it in, with some visual dividing when you switch subject.
What hits me in the face when I click the link I really do not like, so you'd have lost me immediately on any normal day. For you now though I'll fight past it, but it hits me very much of the early 2000's American pressure sell time share style websites the moment I see it.
Apart from the glitching of the greenscreen in the video, I think you come across sincere and well in the video. You should make more of that, and re-record it without a greenscreen - or if you do then edit it better so it doesn't glitch. @Paul FilmMaker will have stuff to say here perhaps.
The layout of the page does seem disorganised, I feel like the package and content needs to be higher up. The stop violence should a footnote, and so much white space. The "platform" grid needs a grid to divide it up to be easier to take in, and by having the intro to the words Sales Station above your video then lots of noise before that term is reintroduced later I'd forgotten what Sales Station was and had to scroll up quite a bit to remind myself what Sales Station membership was and was it different from the sales training.
My overarching feedback is to consider reorganising the content and reconsider the order you show it in, with some visual dividing when you switch subject.
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- Original Poster
- #4
Thanks for your feedback.
I'm curious to know why the kajabi sub domain made you think it was a scam?
What doesn't look professional about it? It would be useful to get your perspective on this.
The platform is targeted to businesses selling B2B, so not appropriate for every business, but very relevant to many.
Thanks again. All feedback is very welcome.
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To be fair, I think the core offering is pretty clear and makes sense.
CTA is a bit 'last minute'. - needs to be elevated/repeated.
I'd get rid of the money back guarantee, but highlight cancel at any time (and make it easy to so)
the charitable element, whilst laudable, is too soon - it's a feel good, not a decider.
A personal bugbear is lack of clear business and contact details on the site - for trust, these need to be jumping out, not hidden away (if they appear at all?)
And finally, small businesses isn't really a target market - you probably need to refine the focus a bit.
It definitely needs a means to find out more
CTA is a bit 'last minute'. - needs to be elevated/repeated.
I'd get rid of the money back guarantee, but highlight cancel at any time (and make it easy to so)
the charitable element, whilst laudable, is too soon - it's a feel good, not a decider.
A personal bugbear is lack of clear business and contact details on the site - for trust, these need to be jumping out, not hidden away (if they appear at all?)
And finally, small businesses isn't really a target market - you probably need to refine the focus a bit.
It definitely needs a means to find out more
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Um, I'm afraid the site looks amateurish. It looks a bit like an early exercise in the use of different colours, fonts, and font sizes with no clear design rationale. This will immediately impact the trust that visitors have.
Have a look at sites of big corporates and typically there's a coherent style, white backgrounds, and left-aligned text (centered is harder to read). You don't need the budget of a corporate to have good design.
It's good that you say at the top what this is, but it could be more punchy. The content could be organised better and rationalised. For example the pricing box, click now button and money back guarantee could be one single unit. On mobile the video comes in between the button and the money back guarantee when they should be associated with each other.
Clicking the button takes you to a form that such a contrast in design (it's quite good) that I wondered if it was hijacked.
It's good that it's mobile responsive, but 'what our clients think' is tiny on mobile because they are images and almost unreadable.
The 'platform' boxes are a bit of a smack in the face.
I think there's a lot of good content - it just needs better design and layout.
Have a look at sites of big corporates and typically there's a coherent style, white backgrounds, and left-aligned text (centered is harder to read). You don't need the budget of a corporate to have good design.
It's good that you say at the top what this is, but it could be more punchy. The content could be organised better and rationalised. For example the pricing box, click now button and money back guarantee could be one single unit. On mobile the video comes in between the button and the money back guarantee when they should be associated with each other.
Clicking the button takes you to a form that such a contrast in design (it's quite good) that I wondered if it was hijacked.
It's good that it's mobile responsive, but 'what our clients think' is tiny on mobile because they are images and almost unreadable.
The 'platform' boxes are a bit of a smack in the face.
I think there's a lot of good content - it just needs better design and layout.
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Hi Richard, welcome.
As far as the webpage goes, I like the various sections - I find that the transition between dark and light background when scrolling maintains my interest. Like Ozzy I would advise against having the "Stand against violence" banner so prominent: whilst noble in its intent, it is not why people should buy the course.
I like the video delivery. You come across as impactful, although I too would suggest to remove the background for a more natural-looking video. Perhaps a simple white background will do?
The positioning of your logo in the middle of the page does not work for me. It looks like a sticker in the wrong place. I think one of the culprits is the padding on the lower side of the logo itself but in general I would rethinkg the logo position. Maybe work with a designer for that.
I don't know what mykajabi is, but I would have thought it was part of your company. If it isn't I would consider using your own domain.
The checkout page is easy to use and asks just for info relevant to the purchase (good) but, again, the logo in the middle of the header on its own does not gel with the rest of the content.
Overall my impression is not as harsh as some of the other contributors, but I would revisit the graphics and the domain.
Best of luck.
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Because it's a subdomain of a site builder - many scams are set up like this because they are cheap and anonymous. I've now discovered it's a platform for selling online courses. I didn't know this until I saw the site hence my initial skepticism.
Get your own domain - looks far more professional.
As others have said, the site looks homemade. It doesn't feel like someone who is top of their sales profession. If you are targeting B2B then this needs to be very clear so Mandy the mobile nail technician doesn't sign up hoping to get more clients. Incidentally, I'm B2B - but your platforms are of little use to me. So again you need to narrow down your target client.
@Shopclicks made the important observation - whats; your marketing plan. This will determine the structure and content of the site.
And finally. White on blue isn't a good colour combination. It doesn't score well on readability.
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@Richard Palmer : Just logged in to show a colleague your website as she'd noticed there were not many compliments on the design to see you have already taken a lot of the feedback on board and improved the layout. It does look so much better already than it did yesterday ?
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If that’s the case why all the introductory waffle. If they are a warm lead all you need to do is sell the training.
But you still need to move away from the mykajabi subdomain.
And clean up the design.
And are you sure train or sales station? It’s not clear.
The CTA is confusing. Am I paying for training or joining a community?
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- Original Poster
- #17
Thanks for your thoughts.
Intro waffle has gone, new subdomain on the way, design now cleaner but I'm not a designer, I'm a sales trainer, so that's about as good as it's going to get with my limited knowledge and the platform design restrictions. Sales Station is a product from my company Sure Train. I've changed the wording slightly to indicate that and added links to the main company website so that prospects can check us out properly. Sales Station is both training and a community.
Some great advice here and from everyone who has contributed.
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This is good to know. You mention a subdomain on the way. A subdomain on which CMS?
I don't mean to be harsh but surely as a sales trainer one of the first things you would try to impart is a professional appearance? That means in-person & online.
At the very least, take some inspiration from other top-level sales oriented websites. As I look at the page you have presented, I see nothing aesthetically which impresses me. It is dis-jointed sections piled up with zero design continuity.
I can see you have made some adjustments and it is better but there is still nothing tying the page together. The testimonials have gone from bad to far worse. The platform table is awful. The Trustpilot rating is a blurred png, etc.
Please get some assistance with the design and page layout or at the very least trial a couple of versions and ask for opinion.
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Hello Richard and welcome to UKBF.
I’ll leave the comments about design to others, but here’s a few ‘top-of-the-head’ observations about the content…
If looking for a service like yours I’d evaluate proposals in the same way Google evaluates websites – EEAT – which stands for Experience, Expertise, Authority and Trust. All EEAT components can be distilled from your main site (Sure Train) and summarised on the new page. To be fair, you already do much of this but in a rather muddled way and below the scroll line.
The page lacks any ‘wow’ factor – in content or presentation. It’s all rather boilerplate and generic. I’ve read these claims, promises and customer endorsements a thousand times before on other sites. Worthy but dull.
The modules (platforms) imply that B2B selling is the ‘same old, same old’ as it was 30 years ago – using the same processes and the same skills. It isn’t.
I’m not sure I’d go for this ‘one module a week’ approach. Why (for example) don’t I just put ‘Negotiating Skills’ as a search term in YouTube and pick one of the hundreds of videos there ?
The ‘What Is The Sales Station Programme’ is unclear. Just scanning the page, (people scan web pages, they don’t read them), it looks like you get one Platform delivered each week. But no! Reading the text tells you that each platform comprises several modules and it’s each module that’s delivered each week. How many modules in each platform isn’t stated, nor is the content of each module. I’m left guessing how long it will take me to complete a Platform and what I will learn. As my old school report would say – ‘could do better’.
Why are you forcing people to adapt their work pattern to your 15 minutes a week module? Personally, I’d prefer to have a whole Platform (or at least several modules) that I can study in my own time in the evening or weekend.
That’s it for first glance. You might be thinking “Ah – but he’s missed the point”. And maybe I have – but how many other people will also miss the point ?
Good luck.
I’ll leave the comments about design to others, but here’s a few ‘top-of-the-head’ observations about the content…
If looking for a service like yours I’d evaluate proposals in the same way Google evaluates websites – EEAT – which stands for Experience, Expertise, Authority and Trust. All EEAT components can be distilled from your main site (Sure Train) and summarised on the new page. To be fair, you already do much of this but in a rather muddled way and below the scroll line.
The page lacks any ‘wow’ factor – in content or presentation. It’s all rather boilerplate and generic. I’ve read these claims, promises and customer endorsements a thousand times before on other sites. Worthy but dull.
The modules (platforms) imply that B2B selling is the ‘same old, same old’ as it was 30 years ago – using the same processes and the same skills. It isn’t.
I’m not sure I’d go for this ‘one module a week’ approach. Why (for example) don’t I just put ‘Negotiating Skills’ as a search term in YouTube and pick one of the hundreds of videos there ?
The ‘What Is The Sales Station Programme’ is unclear. Just scanning the page, (people scan web pages, they don’t read them), it looks like you get one Platform delivered each week. But no! Reading the text tells you that each platform comprises several modules and it’s each module that’s delivered each week. How many modules in each platform isn’t stated, nor is the content of each module. I’m left guessing how long it will take me to complete a Platform and what I will learn. As my old school report would say – ‘could do better’.
Why are you forcing people to adapt their work pattern to your 15 minutes a week module? Personally, I’d prefer to have a whole Platform (or at least several modules) that I can study in my own time in the evening or weekend.
That’s it for first glance. You might be thinking “Ah – but he’s missed the point”. And maybe I have – but how many other people will also miss the point ?
Good luck.
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Choose a different platform to manage the products. Pay for help with the design.
It seems that what you offer is very good but it’s confusing about the whole package.
I’d rather just pick the modules appropriate to my business. Or better still I contact you and you put a personalised package together for me. I’d pay for that.
Sell me the training. Show me how good a sales person you are.
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Hey Richard, I get where you are coming from... ...I've been involved in Sales / Business Dev, for several years, typically as part of a Sales team responsible for growing revenue £, building pipelines and closing out new business with new logos. I've developed business for solutions with a product per sale value of between £25k, up to £250k
In these most recent years, (2018 to 2021) I've worked within EMEA teams with a multi-cultural make-up, I started out as an SDR, rising to SD Specialist. So, to identify the category of tech vendors that I've worked with, they have been USA-led HQ's targeting the EMEA region, with an objective to grow revenue, and retain existing customers.
In terms of web site, I feel you should be saying, "developing your Sales people to be the best version of themselves. Encouraging staff to follow a personalised path of continual review and improvement, at their own pace". I wouldn't have used the word "building" its not the right terminology, and doesn't come across to sales people as well as to develop, developing. And if you think about HR's involvement when recruiting staff for an SME to be able to say, our staff follow a personalised, development program sounds impressive, and some thing they'd probably want to learn more about.
Re:
SMALL BUSINESS B2B SALES TRAINING PLATFORM
Small B2B Sales Training Modules, which you can digest at your own pace!You've been a bit wordy in places, could you not simply word the above as SMALL B2B Sales Training, modules, - I wouldn't use the word Plafform, its not surely what your marketing here is modules.
Re:
Cost of your solution, it's too cheap!
@ £15.00 a month, surely 1 module is worth that alone for the value it will bring buyers.
What has been the cost to you personally to develop the product to this point.
I'd be inclined to say for as little as £29 (per 3 modules), or for as much as £129 (per 12 modules), Our solution can be tailored to the content that your team need to learn, - rather than cover old material, in a new flavour!
Having said that, I wish to engage with you at £15.00 per month, but have break points over time per staff member. My scenario is I have non-native speakers who really just need to grasp the nettle of value-addition. How to package via solution-selling, whilst learning learn Biz English ongoing.
They are contractors, who work at a pre-agreed rate per hour, or day, or week. In the disciplines of market research, lead generation, sales closers, customer success.
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In summary I think you need to re-define your pricing model. Make it as simple to understand as possible. Give buyers as few reasons to say no, you know 98% of your audience can invest the time, what you need to understand on a 1-by-1 customer basis, is who want's to purchase what content, over which time frame.
I have no doubt you have a market for this, even with my company I find the interest in bite-sized workhops to work well for the SME market. Especially, marketing related events for adaptive Marketing Automation. - I used to work for Act-On software in Reading, with a HQ in Portland USA. their products are sold to end-clients as well as Marketing agencies in UK and EMEA
Process Automation, - be it in Marketing or as part of Sales cycle seems to be the way the majority of companies are headed.
Please do make contact with me, happy to go ahead at £15.00 per month, but I should be paying much more than that! my email address is the best contact means, point me at how I can pay, and I'd be happy to commit.
I hope my comments come across as positive, and encourage you to progress.
Besides, whoever got something perfect the first time of asking! - Hardly anyone.
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- Original Poster
- #24
New link is now with a better domain - https://www.suretrain-salesstation.co.uk/salesstation
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- Original Poster
- #25
Hi and thank you for your valuable comments. There will further versions in the future where people can buy whole courses in one go. I understand that it is low cost but the business model is to aim for volume and the feedback I'm getting is showing that this is an appropriate amount for the revenue targets I have set.
I've been looking for your email address, so I can correspond directly, but can't find it! If you could post it here or drop me a line at [email protected], we can sort out the enrolments.
Many thanks.
Richard
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Much better. But the copy still needs thinning out. The opening statement for example is pointless as the warm leads already know what they want.
I’d also drop the suretrain logo - mention it in the footer but it’s confusing having it at the top of the page.
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Suggestions around the vid. I'd strongly suggest keeping your presenting style. Your style is great but I'd strongly recommend a couple of tweaks and to do something with the weird, blue effect.
1. Make it punchier. Would anyone here want to buy from you based on that vid? I doubt it because it needs to be have clearer benefits and a clearer CTA. Overall, the structure's decent but pare it down and make it extremely clear.
2. I'd strongly suggest getting rid of the blue weird effect. Instead, what I do is create a nice background and then put the subject in front of it. E.g. here I am in front of a bookshelf. Very simple and easy: https://www.linkedin.com/posts/paul...-u?utm_source=share&utm_medium=member_desktop
(That vid also contains some tips).
1. Make it punchier. Would anyone here want to buy from you based on that vid? I doubt it because it needs to be have clearer benefits and a clearer CTA. Overall, the structure's decent but pare it down and make it extremely clear.
2. I'd strongly suggest getting rid of the blue weird effect. Instead, what I do is create a nice background and then put the subject in front of it. E.g. here I am in front of a bookshelf. Very simple and easy: https://www.linkedin.com/posts/paul...-u?utm_source=share&utm_medium=member_desktop
(That vid also contains some tips).
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