Logo with or without limited?

[3cheekymonkeys]

Im in the middle of creating a logo for my company, in the logo i'm using the initials of the company's name and then underneath this was wondering if i am allowed to put the word limited or not.

Without the word limited the logo looks plain and rather boring, but with the word limited it makes the logo look better? if i am not allowed to use the word limited i might as well start again with the logo design.

 

[john1989]

Are you a limited company or operating as a sole trader or partnership instead?

 

[3cheekymonkeys]

Forgot to add that we are a limited company, but are we allowed to use to word limited with the initials from the company's name?

My name on here is 3 Cheeky Monkeys so the logo would be along the lines of
3cm Limited

 

[ethical PR]

Three Cheeky Monkeys sounds much more interesting as a brand name than 3cm Limited.

If you have gone for a name like this, I would presume you have done this but it relates to your brand and audience who will buy your products/services, so why just use initials for your logo? If you have a look at what's out there people don't include Limited in their logos - it serves no purpose.

You can get professional designers on board to design you a custom made logo to help represent your brand which will look professional and appeal to your target audience. Rather than struggling with this why not get a graphic designer on board to help.

(I presume you have already checked that there are companies with a similar name in a similar field)

 

[3cheekymonkeys]

Three Cheeky Monkeys sounds much more interesting as a brand name than 3cm Limited.

If you have gone for a name like this, I would presume you have done this but it relates to your brand and audience who will buy your products/services, so why just use initials for your logo? If you have a look at what's out there people don't include Limited in their logos - it serves no purpose.

You can get professional designers on board to design you a custom made logo to help represent your brand which will look professional and appeal to your target audience. Rather than struggling with this why not get a graphic designer on board to help.

(I presume you have already checked that there are companies with a similar name in a similar field)

(I presume you have already checked that there are companies with a similar name in a similar field)

i haven't asked that and yes!

The logo is for the parent company and i just want a simple answer to weather i can use limited under a logo with the initials of the company

it wont allow me to post images but the logo has the initials of the company in a circle and under that circle is the word limited...? is this allowed???

examples

collingegrouplimited . co . uk / logo1 . png
collingegrouplimited . co . uk / logo2 . png

it wont allow me to post images yet but here is the links to the images just have to edit them accordingly.

 

[fisicx]

Yes. But it looks silly.

People are buying into the brand not the company. Apart from you and the accountant nobody really cares if you are limited or not.

 

[3cheekymonkeys]

Yes. But it looks silly.

People are buying into the brand not the company. Apart from you and the accountant nobody really cares if you are limited or not.

Thank you!

I don't care what the logo looks like just wanted a simple answer to a yes or no question. No one is really going to see this logo apart from people who stumble across the website. and to say that this website wont be advertised or anything its very unlikely that some one will see it.

 

[ethical PR]

1. Yes
2. If no-one is going to see it, why are you wasting time developing a logo?

By the way I'm sure you don't mean it to be the case but your responses to people who are trying to help you come across as quite abrupt and rude. We can only respond based on the information you provide.

 

[fisicx]

If no-one is going to see it, why are you wasting time developing a logo?

Exactly. Seems like a pointless exercise. Especially when a lot of studies have shown that website logos are rarely notice or even remembered.

 

[john1989]

Off tangent slightly, but 3 Cheeky Monkeys Ltd does not have a parent company.

 

[3cheekymonkeys]

1. Yes
2. If no-one is going to see it, why are you wasting time developing a logo?

By the way I'm sure you don't mean it to be the case but your responses to people who are trying to help you come across as quite abrupt and rude. We can only respond based on the information you provide.

Sorry if i'm being abrupt just not having the best day so far.

Il explain everything - i run collinge group limited which trades as a few different business's 3 cheeky monkeys being one of them, 3 cheeky monkeys is limited and is dormant as i have plans for that business so i made it a limited company. i also have a web design and development company and also a company that operates in the construction industry this is all run through collinge group limited.

To get the email address collinge group limited i bought the domain instead of paying for premium business email - my web development company has its own server and mail server so it works out cheaper then getting anther company to provide business email - with this route i have an empty domain that is for the business this website will just hold information about the company and whatever else i decide to have on there,

This website wont be advertised and the only way people may stumble across it is if google picks it up and also if people decide to check the domain out from the emails, the logo is just a simple logo to place on the domain with the website content and for some reason i have a weird thing about having square size logos and without the limited it messes up with the dimensions and doesn't look right.

so i just wanted to know if i could place limited under the initials of the company. all of the other business have their own domain and website but in the footer it also says trading as collinge group limited. and this website can also be added into the web developement companies portfolio as extra work.

Off tangent slightly, but 3 Cheeky Monkeys Ltd does not have a parent company.

at the minute the limited company should be dormant and is under my name until a later date. - this was registered as we have been trading as 3 cheeky monkeys before collinge group limited was set up (under my self employment) until collinge group limited was set up then we started trading as but someone else in our area decided to start a business with the same name so i made the company limited and just watching that company at the minute to see if they are selling the same as us then going to seek advice.

 

[3cheekymonkeys]

Exactly. Seems like a pointless exercise. Especially when a lot of studies have shown that website logos are rarely notice or even remembered.

Currently having this issue with a client from my web dev company, they have this absolute disgusting logo and want us to design the website, gave them two design specs one with the logo colours which has the same colours as the logo and looks a disgrace, it wont be going in the portfolio of work its that bad... and the other one uses a fancy font based logo and a completely different colour scheme... tried explaining about the logo and how customers view the logo but the only article i could find was one titled
"NOBODY GIVES A SHIT ABOUT YOUR LOGO"
it was dated back in 2010 but had some valid points that the client would hopefully understand, but after sending them that i haven't heard back from them and they are now refusing to pay (hence my bad day - today's chase day)...

Wont let me post links but here it is just join it together - i think its educational not spam

http:// 3.7designs.co /blog/2010/08/ nobody-gives-a-sh it-about-your-logo/

 

[Cococarb]

check UK/EU trademark registry first. That's more important than think of LTD/Limited on logo.

 

[Chris Ashdown]

When did the other company start up and register the domain name, they may be in a position to say you are trading on their name

Its obvious you have not trademarked your name yet, have they or any other company

 

[Cococarb]

When did the other company start up and register the domain name, they may be in a position to say you are trading on their name

Its obvious you have not trademarked your name yet, have they or any other company

No that's not at all how trademark law works. Registering a name is just a step forward making your claim. Defending your trademark is the most difficult part. Anyone can claim your trademark if they have enough money to go after you and if you can't afford legal fees to defend.

 

[fisicx]

...and for some reason i have a weird thing about having square size logos and without the limited it messes up with the dimensions and doesn't look right.

And that right there is where it's all going wrong. It doesn't matter what you think. The only thing that matters is what your potential client's think. If they prefer a pink oval with a glittery monkey then that's what your logo should be. This is why user testing is so important.

 

[Chris Ashdown]

No that's not at all how trademark law works. Registering a name is just a step forward making your claim. Defending your trademark is the most difficult part. Anyone can claim your trademark if they have enough money to go after you and if you can't afford legal fees to defend.

I think you may be confusing Patent and Trademark, Trademarks are rather black and white you cannot use that name or Logo by Law ,where as to stop someone with a patent, its normally the big boys who win

 

[Gecko001]

so i just wanted to know if i could place limited under the initials of the company. all of the other business have their own domain and website but in the footer it also says trading as collinge group limited. and this website can also be added into the web developement companies portfolio as extra work

Here "Trading Name" is trading as "Company Ltd". Shouldn't it be the other way about where the "Ltd Company" is trading as "Trading name"? or as a series of "Trading Names".

You could say on website of "Trading Name A" that "Trading name A is a trading name of Company Ltd" and on Website B that "Trading Name B is a trading name of Company Ltd" etc.

In answer to your question about logos, if there are several trading names under which "Company Ltd" trades and you make one of those trading names simply "Company Ltd" it could cause confusion.

With all these things, you need to look at it from the point of view of any supplier or customer who has a problem. Who or what can they sue? They can only sue the Company Ltd even if they are dealing with Trading Name A etc. if Trading Name A etc. is a name under which "Company Ltd" trades. They cannot sue Trading Name A etc. as those are not entities in law. So, as long as each website or any correspondence states that "trading Name A" etc. "is a trading name of Compamy Ltd", I cannot see there being a problem with using "Company Ltd" as a trading name except for the confusing aspect of it for just about everybody! I would seek legal advice though.

PS. The confusing bit, in your case, is that you will need to state on websites and correspondence that "xyzLtd is a trading name of X....Y.... Z..... Ltd". That is probably the bit you need the legal advice on. It is confusing though even if the lawyers say you can do it.