Link Building

needaprint

Free Member
Jun 29, 2008
170
26
Hi,

I understand alot of on site SEO work and the importance of content, articles/blog, etc but when it comes to off site work i am a bit lost. I understand how to link using the anchor text words and all that but where i struggle is good places to get links from, how to go about it, etc and keep it all ethical.

We will be developing our new website over the period of the next 4 weeks and we want to start getting the ball rolling now with link building. Can you offer any advice on how to know where and where not to post links, etc


Thanks

Richard Sands
 
Hi Richard, content is where its at now with off page seo. I'd do a Google for "linkbait" to see the sort of content you should be putting on your site. Linking linkbait up with the social bookmarking sites, and you'll be bring in some decent links.
 
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so forget about directories and stuff? or just do some of them and focus mainly on linkbait, etc?


Thanks for the info
 
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linkbait is great if you have something interesting that people are going to link to..other than that follow the usual route, directories/blog/articles etc.

regards
James.
 
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good recommends you submit to relevat directories like yahoo and dmoz. there's thousands of free web directories out there
 
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so long as the directory is not a "bad neighbourhood" or "link farm", yes ;)

obviously some directory listings are worth much more than others
 
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But how do you know though? How can you tell the difference between good directory and bad? For someone like us, who aren't all that techie, it's just sooooo difficult! We're paying someone for SEO at the moment but hasn't worked out very well, so we're trying to do some linkbuilding ourselves too. Our site: www.btc-nw.co.uk at the moment only has very few links and having studied our competitors who have 1000-2000 links, I'd say we have a lot of catching up to do!:eek:
 
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any directory will do as long as we submit into the right category to our business

I'd say no - an indian directory that's not a link farm or bad neighbourhood about navel gazing with a tax category isn't going to help you hugely. In my book, better to submit and pay for 10 plausible great ones (yell, business.com, yahoo etc) than 1000 crappy ones.
 
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I can't post links yet so just replace [dot] with .
Ok let me try and break it down for you

do follow blogs:
In blogs you can leave comments. Most blogs have the rel="nofollow" tag in their comment links. Which means google ignores the links.

Here is a web page with a list of dofollow blogs, to get you started:
courtneytuttle[dot]com/blogs-that-follow/

forums signature:
In many forums they allow you to leave a link in your signature that is dofollow.
This is one of those forums.
You can find more here:
myseoblog[dot]net/2008/05/11/list-of-dofollow-forums-with-dofollow-signatures/

social bookmarking:
Social bookmarking sites basically share your links with their visitors. While doing so some of them create a dofollow backlink. Here is a good example.

www[dot]mister-wong.com/

The above are the ways I like. The rest I don't do much.

directories:
The only free directory that is worth it is DMOZ. If you are paying consider Google and Yahoo's directories.

article sites:
This works well if you have a shop and you want link juice to the inner pages. You basically write them an article and they let you put a link to your site in the article. This works best if you have an article that attracts links from other sites. For instance a list.
 
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How can you tell the difference between good directory and bad?
PageRank x Age x Traffic = quality

in order of importance:

  • get the google toolbar and check the PageRank of the homepage and internal pages of the directories. the higher the pagerank, the more authoritative the page is (the more votes (inlink juice) pointing to that page)
  • use a whois tool to check the age of the domain name. the older the domain, the more it can be trusted because bad neighbourhoods can only fool google and get good pagerank for short periods of time. or even quicker, use a list wghich orders directories by date submitted and start from the back.
  • get the alexa toolbar for an estimation of the traffic of each domain. the more traffic, the more likely someone is to report a bad practices and the less likely the pages are to have good pagerank
also consider relevance - there's normally a category in a general web directory that's relevant enough for most sites, but a specialist directory for your industrial or geographical niche is much better than a categorised general directory.

if you're seriously considering a large-scale manual directory submissions campaign, this article could save you some time. it describes how paidlinks and reciprocal link schemes are against google guidelines.
 
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Find your competitors and then enter their sites in here siteexplorer.search.yahoo.com
add the http as I can't post urls.

This will show you who is linking to them. You can then try and get links on those sites.

I generally don't advise buying links, these can often be negative to your aims.
 
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First of all, please make sure that your site content is right. Optimise content property so that they relate to your on site and targeted keywords. And try having separate pages for your products and services. Don't waste title tags space putting your company name.






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http://www.seosolutions.com.au/
 
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http://info.vilesilencer.com/ is a good reference - the directories are listed alphabetically with their PageRank also included meaning you can quickly determine the directories with the best PR at least.

(Though I just checked and the link isn't working from my browser at the minute!)
 
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It looks very expensive. There're a lot of free directories, you better start off with those. I don't think this one worth the money.
 
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You can build foundation links from authority sites in your market or governing boadies that you could be a part of.
You can also acquire these links when you submit articles to article directories

Write 3 articles and submit them to say, 5 directories, and make the postings 1 month apart (that stops spikes appearing in googls link assessment of your site)

Other foundation links would involve making posts in authority blogs in your sector and make sure you include links back to you in these posts.
 
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But how do you know though? How can you tell the difference between good directory and bad? For someone like us, who aren't all that techie, it's just sooooo difficult! We're paying someone for SEO at the moment but hasn't worked out very well, so we're trying to do some linkbuilding ourselves too. Our site: www.btc-nw.co.uk at the moment only has very few links and having studied our competitors who have 1000-2000 links, I'd say we have a lot of catching up to do!:eek:

Just one quick thought... if you are on a seriously low budget, do what you have just done... but don't think "Oh my god! Look at the size of their backlinks list!"... rather think "Right, I am going to check out some of their backlinks, get an idea of what they are doing."

You may find they are authors at decent industry specific news sites, for example. In which case, see if they allow new authors to join - if you are any good at writing, that is! -

Next, write content for your site that is very relevant to your niche, and of a very high quality.

Join relevant forums etc... and become a useful person. If they allow sig. links, then do that.

Have a competition on your site, if you can think of something appropriate... and do a press release about the competition... this can bring decent publicity. (If handled correctly)

That's just a few thoughts...

Don't get down about how many backlinks your competition has! - Concentrate on making your site the best you can, be creative, do some of the above things, and listen to what others on here say.

One thing that some people overlook, is try to find sources other than google serps!

I don't know what your site is about, but lets say its a retail site, selling, I dunno, lets say ps3's. If you find a decent gaming forum or blog, ask the owners if they would like a % of sales they send to you, in exchange for some help promoting your site... make sure they nofollow any links they give to you if they are blatantly adverts. - Tracking their traffic can be an issue sometimes, affiliate networks can be good, but can also be costly... it all depends, what works for one niche, may not work for another!
 
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