I loved the Diamond Shreddies
To me, modern advertising has almost ground to a standstill with adverts being placed in several segmented groups now:
THE FEAR FACTOR
I don't in all honesty watch that much TV these days, but I watched an advert for a soap dispenser a while ago where there were all sorts of nasty CGI germs crawling all over a hand pump dispenser, so this company has created a "no touch" system which squirts out soap when a hand is placed close to it to prevent the spread or transfer of germs, unlike the nasty old hand pump which has zillions of them, thereby a risk of contamination. The one fly in that particular ointment, is what happens AFTER you have manually pumped the soap onto your hands?
THE GUESS WHAT'S BEING ADVERTISED FACTOR
28.5 seconds of mindless unrelated graphics and 1.5 seconds of showing what the product name is. I have lost count of the number of adverts that do this, with me utterly befuddled what the product being sold is, or does,or is capable of doing for me. Excuse me you advertisers, you have FAILED.
NOT INTENDED FOR USAGE FACTOR
After watching some of the recent Nissan adverts, I don't think I would buy a vehicle that jumps from rooftop to rooftop, then lands is a skip thank you very much. And which numpty thought in their wildest dreams that "Juke was an excellent name for one of their ugliest cars yet produced?
NOT SO SPECIAL OFFERS
"ONLY £3.99 a month!!!!" it says. But in tiny small print at the bottom of the screen that whizzes past in under a second says ""£3.99 for the first 3 months, £19.99 a month thereafter, terms and conditions apply". It may meet the ASA standards, but to me it is borderline misleading therefore close to being illegal too. Sorry.
THE BEST EVER FACTOR
No need to remind anyone here about the absurdity of "improved" soap powder adverts is there? Whenever I see a "best ever" advert, my mind works along the lines of them pesky accountants have poked their noses in again and told them to make the same product cheaper. Fruit pies is a very good example of this and I can remember the time when fruit pies had height, the filling was pure fruit and plentiful, the pastry was thin and had hardly a surplus rim around them. Over the years though, the "Improved recipe" means the filling has become less, the height of the pies has diminished, the pastry has become thicker, the rim is now bigger than the pie itself and once in the mouth it seems to draw all the saliva into it so you are left circulating a soggy stodge in your mouth, unable to swallow it.
I am writing a blogette on this subject which I hope will be completed soon and will compliment the Zig Zag Sales Plan.
