Lets Try Again

[Clicks Online Business]

Hey everyone. Hope the new year is going well for you so far. We are testing our new website and wanted your opinions.
All feedback is welcome.
Thanks everyone

https://www.clicks.eu/

 

[fisicx]

Doesn't look any different from last time.

It's still a site full of waffle and marketing guff. There are chunks of the site in German and no evidence at all that you can deliver anything.

All I see are pages and pages of nothing. Lots of words that lead nowhere:

"Bing Ads Agencyr (sic)
New Horizons. New goals. Further Reach"

Meaningless words followed by more waffle. For example, you state that there are 60 million potential Bing users in Europe. But most compnaies in the UK won't be targeting European customers so the figure has no value. And because most searches are carried out on non-windows products even fewer will see the bing ads.

Consider also that many businesses want more clients. They want you to help them in this goal. It's your job to find the best method of doing this. Ergo, the mega menu is pointless because potential lcients won't know what to choose. Sell the sizzle not the sausage.

And all your contact details are for offices in Germany. So the chances of me picking up the phone to talk to you is virtually zero.

 

[Clicks Online Business]

Thanks for the feedback.
Don't know what site you are looking at where there is lots of German.
We haven't put up our London address yet.
Why would people in the UK not target Europe? That makes no sense.

 

[fisicx]

Why would people in the UK not target Europe? That makes no sense.

Because most small UK business aren't interested is supplying mainland Europe. For example: If you sell fence posts the cost of transporation makes exporting unviable. A plumber isn't going to be interested in a new boiler in Spain. An gift shop in Wales won't be focussing on selling in Hungary. A tatooist isn't going to travel to Italy to work.

On the site: "Wir verwenden Cookies zur Verbesserung der Nutzererfahrung. Mit der Nutzung unserer Website erklären Sie sich damit einverstanden, dass wir Cookies einsetzen."

Still doesn't change the fact that you are promoting individual products. Bing Ads may be worth persuing for a tin foil supplier but they don't know this. Your job is to find the best marketing methods for them. This means changing the site to demonstrate your expertise in building new business not individual products. Which means I expect to see UK awards not something you gained in Germany.

I'd also bin the .EU. People in the UK trust .co.uk or .uk over any other TLD.

 

[Clicks Online Business]

Thanks again for the feedback, its much appreciated. I will take it on board like I did the last time.
I know what you mean about the waffle but unfortunately, that's not up to me. I have mentioned the .co.uk domain as I believe you are right also. Our main aim is to help UK Businesses develop in both the British and EU market.

 

[fisicx]

Our main aim is to help UK Businesses develop in both the British and EU market.

Where does it say this on the site?

If your aim is to hlep people expand into Europe then the whole site is wrong. Every single page.

If the content isn't up to you then you are fighting a losing battle. It's the content that is the key to your success. And it's pants.

 

[Clicks Online Business]

I cant write that because it would be leaving out other customers for the moment. When and if I can get a .co.uk domain then I can focus on tailoring the concept. The site is literally translated from German to English with no tailoring.

 

[fisicx]

And it's pants.

The content isn't any good at all. There is no point in doing any marketing or promotion until the site has been rethought. Even the contact form isn't very good and there are no real calls to action. And the site doesn't work well on small screens, you have pointless hero images, no case studues, no testimonials and a complicated menu that requires the visitor to know the meanings of the labels.

Sorry to be all doom and gloom but the site isn't in any fit state to launch in the UK.

 

[Clicks Online Business]

you're fine Doom and gloom is good. There are testimonials and a reference section in the about us section but that's a minor issue compared to the other stuff.