legitimate link building methods 2013

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superdooper500

Hi all,

Thanks for everyone's input so far on my seo escapades, I'm trying to share the love and pass on what i've learned to other forum members etc.

I am now after some information on legitimate link building techniques that are relevant now - 2013.

If done correctly and in a high quality, non-spammy way, do techniques such as forum post links, blog commenting etc still count as effective link building?

Obviously there is an emphasis now on social media, so links from twitter, youtube etc are important, and content / guest posting is also another method.

Any other 'outbound' techniques I can use that won't solely rely on people loving my content and linking to me?

I know there's no shortcuts in this game.. but a stepping stone to the startline would be nice :)

Cheers for your input!
 
S

superdooper500

Thanks for your reply OWG, so with that in mind, would you recommend that my links predominantly avoid using any anchor text at all where possible? My urls should predominantly have my target keywords in them anyway, so that should in some respects negate the need for anchor text?

If I were to comment on blogs and forums that were relevant, with a relevant comment, and didn't use anchor text, then google can't slap me for that? I would obviously be combining this with social media etc also.

And as this is me doing it, it really will be on a natural as and when basis, rather than 50000000 social bookmark links for $5 or any other sort of spammy behaviour.
 
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sebsuma

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Sep 3, 2013
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I dont think google would slap you if you commented on blogs and forums and left good quality links. Say if my keywords was 'good quality links' i would simply turn that into a hyperlink and send it too the page with that keyword on. But be carefull because i think if too many are delated google catch on and then its back to the bottom!
 
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Following Google rules is getting increasingly difficult and does involve employing a wide range of SEO tactics while taking great care to make links as seamless as possible. It does seem since Penguin 2.0 and the update on Aug.20 that Google is less discriminating between good and bad linking - as in it is coming down hard on both sometimes. It is possible that Google is moving more towards Yellow Pages style responses where those who advertise direct with it are king.

That said, it's market share is slipping; especially in the American market where Bing now has a 30% share. In terms of pure SEO, taking a greater care of what Bing and Yahoo do as well as other search engines is going to become more important as Google's dominance slips.

In terms of other methods. Forum posting, blog comments and so on depend on how you link and what you say. Your content needs to mean something, be relevant and have an appropriate link. Social media remains a more nebulous marketing strategy and its statistics are hard to truly understand. If I have 100 Twitter followers and I make a tweet, how many of them actually see it? That's before you look at proportions of clicks and purchases to make the link valuable. Email marketing seems to be something that continues to work well and does not have to worry about Google.
 
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fisicx

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Following Google rules is getting increasingly difficult....
No it isn't. Google's rules haven't fundametally changed in years.

All that has changed is the way people try to find a way round the rules and Google's effort to thwart them.
 
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superdooper500

A man is judged by the company he keeps, remember that. if the page you have a link on looks spammy, then that is enough to get you hit along with the spammers.

That's some sage advice there OWG, clear, simple and easy to understand. Have you considered writing a book? SEO in plain english? I reckon you could do well with something like that.
 
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