Lead magnet idea

[Nik Pav]

Hi guys!

I have just recently joined this forum, just a bit about what I do:

I do freelance social media management for small business owners. Specialising in organic strategies for the purpose of growth and attracting customers/clients.
I do this by amplifying your brand message/values through content marketing and engagement.

On to the lead magnet:

One of the steps before I begin the management/content creation phase, I do a strategy call and some of the points that we discuss include your target audience and branding.
This is so I know how to position myself and what kind of tone and strategy to use. My idea is to create an Ebook which has questions for the following sections: Branding, target audience and business. In fact, It's mainly questions. The purpose of this is that they know all there is to know about their ideal customers and brand in order to create their own social media content which will grow their socials and attract their ideal customers. In the Ebook I will also explain how to use this information in their posts.

Is this something you would be interested in? Any feedback would be greatly appreciated.

 

[fisicx]

Why an ebook? Just publish online and link to it from SM (the very thing you market).

 

[Nik Pav]

Yeah, that's what I mean. Create an Ebook then link it on my socials. It's more of an exercise book just in an Ebook format. And because it's a lead magnet, people download it by giving their emails.

 

[louisaposh]

A lot of the time, I find clients need guidance with finding their audience, even after giving them templates and guides, they don't seem to fill them out correctly. So will you still go through it with them? Otherwise, great idea.