I run a landscaping business in a large rural town. Everything from garden maintenance through to driveways, patios, fencing and also tree surgery. I price to do the best job, not the cheapest. Our best customers are 50+. Business has been good, but I feel I might be missing opportunities. We've advertised in Phonebook and Yellow pages, but I've found that when I arrive on site, I'm one of 5 other companies who has been asked to tender - so I've stopped with that. We don't have any social media. We have a website that usually lands first page and sometimes number one, but some products ie tree surgery, we are no where to be seen. We do advertise in local papers at £400/m. I'm now looking at Adwords, SEO, Facebook ppc and local radio. I have a modest budget being a smaller outfit - say £1k/month less the £400 already being spent. There is competition out there but I feel if I can narrow my leads to a certain demographic and actually get to see the potential customer (on site at their home/premises) I stand a good chance of selling my services well - unless of course there's 5 others already been. Not sure where to head so I'd appreciate the advice.