Kickstarter Exposure

BuProducts · Oct 21, 2015

Hi all,

I am launching a Kickstarter campaign in a couple of weeks for a reusable water bottle that filters on the go, the idea is to reduce bottled water use and therefore plastic waste.

Over the last few months our focus has been on perfecting the product design however I now need to ensure our target market finds out about the campaign so I wanted to know if anyone has any experience with Kickstarter and what the best method was to maximise exposure with potential backers?

You can see the product on Instagram and Twitter @bu_lifestyle

Many thanks

NickGrogan · Oct 21, 2015

They sell them in Waitrose and Sainsburys already. How is yours different?

BuProducts · Oct 21, 2015

Hi Nick,

They do indeed but like many new products ours was triggered by our frustration with the existing range. A lot of them have restrictive nozzles making it hard to drink an adequate amount of water from. In addition we find they have clumsy styling which is where we've spent a lot of time making ours unique.

Our filter is 100% natural, so you can feel confident about what you're putting into your body. It's simply made from a single piece of bamboo; which is the fastest growing plant in the world, making the filter a truly sustainable product.

The trick now is getting the word out

fisicx · Oct 21, 2015

BuProducts said:
In addition we find they have clumsy styling...

Eh?

It's a bottle, you hold it and drink out of it - how can that be clumsy?

beasty · Oct 21, 2015

Clumsy styling? Who cares? I do not give a monkeys what the water bottle looks like, only that it has water in it

Did you ever hear?

Is the glass half empty or half full? NO it is empty, but doesn't it look lovely

I am sure the Shoreditch people (That I only know from the Apprentice will pay loads for it)

BuProducts · Oct 26, 2015

We've worked hard designing a bottle that will look stylish whilst maintaining functionality. We wanted to create a reusable bottle that you can take anywhere to stay hydrated at all times.

For us and a lot of other people it's like a fashion accessory and we wanted a new design which looks good whether you're in the gym or in a business meeting. We feel this is something the current bottles on the market have missed, pushing consumers towards single use plastic bottles.

@ fisicx and beasty do you currently own a filtered water bottle?

NickGrogan · Oct 26, 2015

BuProducts said:
We've worked hard designing a bottle that will look stylish whilst maintaining functionality. We wanted to create a reusable bottle that you can take anywhere to stay hydrated at all times.

For us and a lot of other people it's like a fashion accessory and we wanted a new design which looks good whether you're in the gym or in a business meeting. We feel this is something the current bottles on the market have missed, pushing consumers towards single use plastic bottles.

@ fisicx and beasty do you currently own a filtered water bottle?

Is it the one on your website?

That doesn't appear to achieve any of your goals as looks neither stylish nor functional. Do you have any clearer image or indications of size?

fisicx · Oct 26, 2015

BuProducts said:
@ fisicx and beasty do you currently own a filtered water bottle?

Yes.

Cost me £5 on ebay.

I'm sure the hipsters and fashionistas will go loopy over your bottle - maybe they are the people you need to expose your product to kickstart your kickstarter.

BuProducts · Oct 26, 2015

Hey Nick

Thanks for your opinion on our design, you may not be our target market which is fine

we're not here to please everyone.

Going back to the original reason for the post - I was looking for people who have had experience with Kickstarter and ways to boost a campaign in general

BuProducts · Oct 26, 2015

Absolutely fisicx

out of interest, how often do you need to change your filter for your £5 bottle?

ethical PR · Oct 26, 2015

Hi

Who do you see as your target audience (age, social demographic, location, profession/s etc)...identifying them and the communications channels they use will be at the heart of developing a successful kickstarter campaign

fisicx · Oct 26, 2015

BuProducts said:
Absolutely fisicx out of interest, how often do you need to change your filter for your £5 bottle?

Came with a pack of 10. Gets changed when the indicator changes colour.

If you want to kickstart this product you need to do as ethical says and target the people who are going to buy this product. Which means gym sites, lifestyle forums, facebook groups, even fashion blogs. Promote the bottle to your potential customers and get them to go to your kickstarter page (which incidentally I couldn't find).

exciteseo · Oct 27, 2015

Nice idea,
but my personal opinion changed about this all KS hype, because some of the thins I ordered there just delayed their product (yet existing or not)... forever. I don't really know when I get this things.

Logan Brown · Oct 28, 2015

It sounds good, I think. But it must sufficiently differentiate - do you have a picture?

People may be interested in kickstarter if you can promote the social positives which can flow (pun intended) from this new product.

And, being kickstarter, it needs to be fresh, I suppose sexy. And, if you can make a water bottle sexy, you're a better salesperson than I

Eyes and Ears · Oct 28, 2015

As well as kickstarter, maybe you could launch a campaign on Facebook as well? And provide links to link it to your kickstarter page?

BuProducts · Nov 5, 2015

Our project is now live on Kickstarter - search "bu water" (can't post the link yet)

I hope the video answers some of the above questions.

fisicx · Nov 5, 2015

A glass bottle? Not sure that's a practical material to use when out trekking.

And please explain what chemicals and odours there are in tap water? And how filtering makes it silky smooth? And if you are going to claim it's easier for the body to absorb you need medical proof otherwise you could be in a lot of trouble.

BuProducts · Nov 5, 2015

That's why it's not a glass bottle - the base is made from Eastman Tritan BPA-free plastic.

Chlorine is the main cause of bad taste and odour in our tap water, the bamboo filter absorbs this resulting in an enhanced flavour, as explained on the Kickstarter page.

We worked closely with environmental health officers before the launch so don't worry

NickGrogan · Nov 5, 2015

Didn't watch the video but congratulations on a good first day.

Here's the link

https://www.kickstarter.com/projects/460403697/bu-water

BuProducts · Nov 5, 2015

Thanks Nick, appreciate it.

fisicx · Nov 5, 2015

BuProducts said:
That's why it's not a glass bottle - the base is made from Eastman Tritan BPA-free plastic.

Chlorine is the main cause of bad taste and odour in our tap water, the bamboo filter absorbs this resulting in an enhanced flavour, as explained on the Kickstarter page.

We worked closely with environmental health officers before the launch so don't worry

Then I stand corrected (I really ought to read things fully and not just scan)

Looking good though. My wife likes it and is nudging me to contribute. So that will be later today

Ghazi · Nov 5, 2015

Congratulations! Brilliant I hope you reach your funding target!

Carl Mintern · Nov 5, 2015

Great Kickstarter page, I will be making a contribution based off of it, as honestly the thread discussion didn't excite me, but the Kickstarter page did.

Great work and good luck.

BuProducts · Nov 28, 2015

Thank you all for the kind words, we have reached our target with a few days to spare.

Feel free to get in touch if you're thinking about running a project, would be more than happy to share what we've learnt.

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