Keyword Density

[Vincentas]

Hi everyone,

how much Keyword density in the article or in site content is perfect?

 

[Simply Clicks]

Keyword density is quite an old and largely discredited concept from the days of keyword stuffing. I would forget about it. Remember, write you copy for website users not search engines.
Just make sure you use your target term in the copy, keep the rest of the copy on theme and use the occasional related term.

 

[Ninja Commerce]

Writing an article with a keyword in mind is fine. You might even choose to include the keyword where necessary. BUT:

Read it back afterwards and make-sure that the use of keywords does not sound spammy, awkward or unusual in any way.

It is not even necessarily essential to include your keyword. If you are targeting a phrase like (for instance) "seo specialist UK", there are going to virtually no circumstances where including that keyword won't sound iffy.

Instead you might mention "seo specialist" once or twice, maybe mention that you are in the UK and mention some related terms such as; search engines, internet marketing etc...

Google is clever enough to figure out whether your website is relevant to that phrase. Your real challenge is building a page that actually deserves to rank for the chosen phrase and then building enough authority to make it rank.

 

[rich06]

Keyword densities don't necessarily matter when writing articles for link building. You need to make sure it reads well however. For the best success with articles one anchor text link will suffice, but make sure you publish it on a high authority blog or news source and then go about sharing it once it's live.

In terms of keyword density in general, you need to get a good balance of mentioning it enough so the search engines know it's relevant, but not so much that it doesn't make sense or becomes spammy. I usually aim for 2-4% KW density.

 

[dubOnline]

no more than 5%

But........ just write for the readers. Google will always be ahead!

 

[ITsoldUK]

As above, ignore KWD and other buzz words that make you reach for the big red button.

Write your copy, read it out loud, if it sounds spammy, re-work it until it doesn't.

Clean and concise copy for your viewers will engage and convert

 

[piyushaegis]

Keyword density in term of seo that refers number of time your keyword appears on the page,
keyword density is not much more important in today's word in the term of seo,
your contents should be unfriendly and unique is more effective,Keyword Density of Around 5% or Less

 

[Maslins]

Problem is, I like the advice given above, "write for humans"...but time and time again I see top ranking sites for phrases being ridiculously spammy, repeating the same phrase again and again.

So my 2c is repeating the same keyphrase will help your Google rankings...the question is whether it'll be sufficiently offputting to (human) visitors that they then won't buy from you.

 

[dubOnline]

Problem is, I like the advice given above, "write for humans"...but time and time again I see top ranking sites for phrases being ridiculously spammy, repeating the same phrase again and again.

But for how long.....

 

[Maslins]

But for how long.....

Considering experts said these tactics would be massively punished by Google et al quite a few years ago, I'd say long enough.

 

[dubOnline]

funny..... if people want to jeopardise their business for the short term I guess it's up to them.

 

[rich06]

Considering experts said these tactics would be massively punished by Google et al quite a few years ago, I'd say long enough.

The internet is a big place but Google is getting smarter. They won't be there in another couple of years. Remember, SEO is a patient person's game.

 

[Maslins]

But SEO isn't really long term in the grand scheme of things is it. I'd say if you can be top for a year or two, then may or may not be punished, go for it.

Google are changing things all the time, so what was recommended last week isn't recommended now. Keyword stuffing hasn't been recommended for 5+ years, yet from what I can see (as a complete non SEO bod) it still works great.

 

[fisicx]

How do you know it's the keyword stuffing? It could be millions of inbound links that's keeping the site up.

I've got a blog post that is #1 for a whole load of phrases and my keyword density is zero. Not one occurance of the keyword anywhere on the page.

Not going to tell you what it is but it's sitting there right at the top of the page above the company that it doesn't refer to.

 

[Maslins]

I don't know 100%, but it looks to me that way.

A couple of examples (links may/may not get removed, neither are sites which I own/run, just ones I've come across recently):

Stick wood to brick
Members voluntary liquidation

Both of those rank well (for the anchor text phrase I've used), the first was just something I googled as I needed to do it at home, the second is arguably a competitor of ours. Both websites read horrendously badly due to repetition of the same phrase several times per paragraph, but they rank very well.