As an ecommerce provider to thousands of small to medium businesses, we hear a lot about multi-channel selling on different platforms. Online marketplaces such as eBay and Amazon continue to grow in popularity with consumers and many online businesses are utilising these platforms as a way to reach customers who may not have seen their products otherwise. Our own eBay integration is one of the most popular features we've ever released, but we've also heard a great deal of feedback regarding aggressive competition, high fees and squeezed margins. Is multi-channel now an essential part of ecommerce? Can an online business survive just by selling on their own site anymore? On the other hand, is multi-channel selling profitable enough in the long term?