Improving Google AdWord Quality Score

[razzles]

Hi

We are running Actinic v7 business, We have changed over to one product per page. We are designing our ad campaign, but creating an ad group per product. We have some "keywords" with 10/10 some down to 2/10. The keywords are in the meta keyword which are also in the ad campaign. What else effect the quality score, we are keeping the keywords close to the product, no misspells etc. One we have 3/10 is for "cleansing bar" which the product description and also a keyword.
Thanks for any help.

 

[dynamic08]

Is there anyway to show the score with out highlighting?

 

[razzles]

Hi,

Next to keyword there is a magfining glass, hoover over that and it tells you.

 

[Gate2Shop]

If your keywords are being seen, sometimes the adwords will say bad quality even if its working for you. So if your getting the hits I would suggest leaving them and add variation to your list.

 

[directmarketingadvice]

The keywords are in the meta keyword which are also in the ad campaign.

Are they on the landing page?

Also, for the keywords with low quality scores, what does google think the landing pages are about?

You can find this out by using the adwords keyword tool and, instead of typing in a word to get keyword ideas, paste in your landing page url and google will give you a list of keywords that they think relate to it.

Hope this helps,

Steve

 

[debbidoo]

Hi

We are running Actinic v7 business, We have changed over to one product per page. We are designing our ad campaign, but creating an ad group per product. We have some "keywords" with 10/10 some down to 2/10. The keywords are in the meta keyword which are also in the ad campaign. What else effect the quality score, we are keeping the keywords close to the product, no misspells etc. One we have 3/10 is for "cleansing bar" which the product description and also a keyword.
Thanks for any help.

Have you tried experimenting with match types? cleansing bar without quotes or square brackets is a broad match, as words can appear in a search between "cleansing" and "bar" and your ad will still be triggered. If you change the match type from broad to phrase match (i.e. use quotes so the keyword becomes "cleansing bar") then other words can appear in the search either before or after the keyphrase. If you change the match type to [cleansing bar], this is an exact match and your ads will be triggered only by people searching for this exact phrase, with nothing either side. You could try keeping your original broad match, but add the phrase and exact match keywords as well, and see what happens.

Another thing is, do your keywords link direct to the product page to which they refer? If all your keywords point at the home page, you may incur a lower quality score (or chance of appearing on page 1, as Google's calling it since they changed the way quality score works).

It's also worth running a search query report, to see what phrases people are actually using to trigger your ads; you can swipe a few of these to use as keywords, if they're getting a good few searches. If you're selling beauty products (I'm assuming that's what a cleansing bar is), try including some of the ingredients/properties of the products with your keywords: for example, "lavender soap", "lavender cleansing bar", "vitamin soap", "organic soap" etc.

Hope that helps.

Debs