If you were selling something for £2...

[sabian1982]

...would you say that:

1. the item cost £2 and the postage and packaging was free or
2. the item is free and the postage and packaging costs £2

Essentially there is £2 in the equation; should it be marketed as £2 for the product or £2 for the packaging?

Your business feedback appreciated

 

[blackandwhite1986]

it would depend on what you were offering!

 

[sabian1982]

it would depend on what you were offering!

Ok, i'll divulge a little further... a magazine.

 

[blackandwhite1986]

i assume that the magazine isn't available in the shops then? if that is the case and it was something that i wanted i would be more inclined to pay for the magazine and get the p+p for free.

 

[Jamest]

Ebay items that are basically free but with a higher p&p charge annoy me, it is almost insulting the buyers intelligence.

Fair price for the product and free shipping gets my vote.

 

[biomed86]

i'd go with free postage and packaging - and agree about the ebay comment above.

 

[Mattonella Tile Studio]

Absolutely don't care as it costs me £2 either way.

 

[FAB Enterprises]

Should be a straight forward question, If I met you in the street would you give me the magazine for free? if yes then charge for the P&P if no then charge for the product.

 

[Tim R-T-C]

I always hate those promotions where it is listed as free, then you discover you have to pay P&P, in that case my vote would be on £2 for the mag.

Obviously you'll lose some readers who just want something completely free, but you'd lose them anyway on the P&P stage.

 

[directmarketingadvice]

Ok, i'll divulge a little further... a magazine.

Is it a one-off? Or will it always be this £2 per issue? Or is it a trial offer that you're hoping to up-sell to a subscription at a higher price?

Also, who is the offer being made to?

And, how is it being marketed to them?

Finally, would it affect your rate card if you chose the free+£2 shipping option?

IMO, all of these questions need to be answered before giving an answer to the question. However... if you're ultimately trying to sell a subscription, I've got my doubts about both alternatives...

Hope this helps,

Steve

 

[DotNetWebs]

I always hate those promotions where it is listed as free, then you discover you have to pay P&P, in that case my vote would be on £2 for the mag.

I agree. I think the free P&P method is more transparent and somehow gives a better impression to you customers.

Regards

Dotty

 

[sm1]

Prefer the free P&P otherwise I feel conned having to pay only for the postage.

Cheers

 

[MH1]

Alternatively you could offer £2 per issue delivered, I hate the word free.

 

[YoRock!]

Free shipping.

 

[maria102]

I think that (a) getting something "free" always appeals, plus (b) free and then you pay the postage sounds a bit scammy, which always get peoples backs up.