If you had £1m to invest in SEO........

[jastreet1]

I often have these hypothetical question, just out of curiousity or imagination of what is possible in a certain situation.

Say you or your business had £1m to invest in SEO (not PPC) how would you spend it and what would you do. Would such investment flag your site and perhaps bar it from Google indefinately, or would you be ranking up there with the big boys within a relatively short space of time.

Assume the £1m was a monthly investment for arguements sake.

I know how many companies I would annoy ;-p

 

[directmarketingadvice]

Say you or your business had £1m to invest in SEO (not PPC) how would you spend it and what would you do.

I would spend it on SEO. :|

The only problem is, I don't know enough good SEOs to enable me to spend £1m a month.

Steve

 

I would spend it on SEO. :|

The only problem is, I don't know enough good SEOs to enable me to spend £1m a month.

Steve

Oh yes you do.

Just think of the kick back.

Earl

 

[OldWelshGuy]

To spend £1m a month you would need a complete network of sites, in many different niches of your main industry. Realistically though it would be a one legged pony, as £1m on SEO wouldn't be ideal, what happens if the search engine drops you or makes a major league change? Eggs in basket etc.

But if someone did have that sort of spend, it would have to be spread out across many individual SEO's. Personally if I was spending that, I would hire in house and have them churning out sites and link building like there was no tomorrow, all the way down to product model number level!

 

[Scott-Copywriter]

I'd rank websites in the number one positions for 'car insurance', 'loans' and 'online poker'. I'd then place affiliate links on these websites and watch the cash roll in .

Not sure if I could even get websites in the number 1 positions for those phrases with £1million though to tell you the truth. It could take that amount for just one of them.

 

[crossdaz]

I'd rank websites in the number one positions for 'car insurance', 'loans' and 'online poker'. I'd then place affiliate links on these websites and watch the cash roll in .

Not sure if I could even get websites in the number 1 positions for those phrases with £1million though to tell you the truth. It could take that amount for just one of them.

Been done and they spend on prime-time TV advertising too - so you're million wouldn't go very far.

....and Google could wipe 'em out in a blink if they wanted. I think I'd just take the million and run

 

[RadiusBPO]

Lets see just for SEO... What is SEO? Basically making sure a page is targeted and has links...

At £1m per month I'd be buying / investing in already established sites. Keep them running as normal and add on affiliate sections which will rank pretty well with almost no work just on the domain authority.

 

[Baz Watkins]

If I was a big time seo'er and followed the rules I'd ask the company for more money and say that £1m wasnt enough for what they wanted.

 

[edmondscommerce]

I would bribe a google employee

 

[crossdaz]

I would bribe a google employee

The google employees you'd need to bribe are probably multi-millionaires already with all the share options, etc?

 

[edmondscommerce]

hmm maybe so

ok then

I would hire an entire indian city

 

[Janet_W]

I would buy ad space on sites like CNN, BBC, YouTube, FaceBook, Wikipedia, Twitter, Wordpress, eBay and many many more.
I believe traffic and backlinks from such sources will add on to SEO efforts as well..

 

[anthonylane13]

Depends on how you define SEO I suppose.

I'd concentrate on my conversion rate. What's the point in putting your site in front of millions daily if no-one buys anything?

I honestly don't understand why SEO is considered the holy grail of online business to so many. Search engines are just one way of hooking customers in, and not the best one I'd say.

But, to answer the question, if I had to spend the 1m on SEO, I would probably launch a fleet of quality sites to act as sales funnels or primers to my main project.

 

[RadiusBPO]

Depends on how you define SEO I suppose.

I'd concentrate on my conversion rate. What's the point in putting your site in front of millions daily if no-one buys anything?

I honestly don't understand why SEO is considered the holy grail of online business to so many. Search engines are just one way of hooking customers in, and not the best one I'd say.

But, to answer the question, if I had to spend the 1m on SEO, I would probably launch a fleet of quality sites to act as sales funnels or primers to my main project.

Sentiment shared by many who have never experienced top 3 for a competitive and popular buying keyword.

 

[Ali-v-8]

I think you want an answer. If this is hypothetical.
I would employ a number of web designers and copywriters and create forums and blogs then spend money on news, magazines and tv campaigns to promote the websites.
I would then focus the advertising slots all them websites back to my main website, in some cases allow back links.
With a million you could saturate a market without a doubt.
Would google give a damn..... NO
And i say this after watching the reaction to gladstonebrook's marketing techniques.
or the last 8 months I have watched blatant black hat techniques go unpunished.

Would i agree to it? ... no
Does it look like Google gives a damn ? ... You tell me.

 

[essex_wiganer]

Lets be honest no SEO would ever cost £1million you'd have to have a damn good business to be able to afford it. Having looked at the marketing managers handbook I can say it would be very rare for any business to consider. Although I do know your question is hypothetical so here is my suggestion.....

The measure of SEO for me is the level of competitors. I personally think I could get any keyword on the first page of Google given the right time and resources and unless the competitor has the same amount of time and resources I'd fancy my chances.

If I was you I would
1. Hire a copy writer to create relevant content or employ an industry expect
2. Hire somebody to submit the content to article sites/squidoo lens/hubpage etc.
3. Hire an SEO company to look at on-page optimisation
4. Higher a UK link building expert to increase the number of links.

Failing that slipping Matt Cutts a couple of mill ;-)

 

[crossdaz]

Failing that slipping Matt Cutts a couple of mill ;-)

This is from 2007
http://www.shoemoney.com/2007/01/04/would-you-hire-matt-cutts/

Matt should be or work for a political candidate. I have never seen anyone better at deflecting crap coming at there company.

 

[trebor8]

A lot depends on which market your in. I know the porn industry spends vast amounts of money in there campaigns, - it's a saturated market

 

A lot depends on which market your in. I know the porn industry spends vast amounts of money in there campaigns, - it's a saturated market

I thought it depended on how much baby oil they used.?:|

Earl

 

[adventurelife]

£12m a year That is 300 £40k employees it would need to be a huge online business with huge profit margins.

If I had that amount to through at SEO that would mean that I have an awful lot more and that would mean that years left divided by money means I just would not be bothered

 

[trebor8]

I thought it depended on how much baby oil they used.?:|

Earl

they're very environmentally concious, they use something a lot more bio-degradable

 

£12m a year That is 300 £40k employees it would need to be a huge online business with huge profit margins.

If I had that amount to through at SEO that would mean that I have an awful lot more and that would mean that years left divided by money means I just would not be bothered

Or Twelve top of the range at 1m each.

Earl

 

[terryuk]

1 million is good amount to build some large niche sites, link building, research, employee some people and make some money

If you had products it'd be better.

 

[adventurelife]

Or Twelve top of the range at 1m each.

Earl

I find people at the top of the range are a bit like cars they depreciate rapidly