if you cold call, how many calls do you make a day??

cash_is_king

Free Member
Jun 23, 2012
133
7
I'm getting into the flow of cold calling, I get nervous before each session, but have managed to keep it together and do my calls, learning each time.

What I didn't account for was how mentally draining it is, after around 20 calls, I feel drained and no energy to carry on...

Is this normal? How do you guys get on?
 
I'm getting into the flow of cold calling, I get nervous before each session, but have managed to keep it together and do my calls, learning each time.

What I didn't account for was how mentally draining it is, after around 20 calls, I feel drained and no energy to carry on...

Is this normal? How do you guys get on?

It depends on how may you need to do to acquire new customers in your industry. I've been doing a bit of work placing apprentices and finding someone interested every 20 or 30 calls. At the other end of the scale with photocopiers that can be one every 100 to 150 calls.
 
  • Like
Reactions: cash_is_king
Upvote 0

cash_is_king

Free Member
Jun 23, 2012
133
7
It depends on how may you need to do to acquire new customers in your industry. I've been doing a bit of work placing apprentices and finding someone interested every 20 or 30 calls. At the other end of the scale with photocopiers that can be one every 100 to 150 calls.

thanks, but how do you deal with the emotional drain for 100 calls?!
 
Upvote 0
A

alex richardson

Cold calling is a numbers game - if you get a conversion every 100 calls, then look at rejection as a positive - every no is a step closer to the next yes.

I used to work in outbound PPI - years before this misseling started and would make in excess of 100 calls a day as I would only make money if I made a sale.

I am a massive advocate of people that work in cold outbound sales and door to door as its a character builder and certainly creates leaders.
 
Upvote 0

Apprentice Guru

Free Member
Oct 21, 2011
76
19
Yorkshire
I'm getting into the flow of cold calling, I get nervous before each session, but have managed to keep it together and do my calls, learning each time.

What I didn't account for was how mentally draining it is, after around 20 calls, I feel drained and no energy to carry on...

Is this normal? How do you guys get on?

How many times per week do you do a session?

There was a time when I did outbound cold calling as a full time occupation. It becomes easier under those circumstances as you become attuned to the little aural clues that tell you whether you're calling at a good time or not.

It was a means to an end for me at the time, and after about 18 months I'd had enough. I have the utmost respect for the people that can do it successfully for years on end as it can get mind numbing at times.

I rarely cold call these days, however when I do, I don't find it as easy anymore as I'm out of practice (luckily I now get the work I need through other sources).

If 20 calls is your limit before meltdown, take a break at that point and then return. I used to go for a quick 2 minute walk at least once an hour to re-energise.

Another thing you could do is stand. Take your chair away completely, or get a wirelss headset and go for a walk whilst calling. I think part of your problem could be lack of movement.
 
Upvote 0
I'm getting into the flow of cold calling, I get nervous before each session, but have managed to keep it together and do my calls, learning each time.

What I didn't account for was how mentally draining it is, after around 20 calls, I feel drained and no energy to carry on...

Is this normal? How do you guys get on?

Who are you approaching and with what?

Nervous? I am so used to cold calling I cannot even remember that sensation!
Anyway, what exactly are you cold calling people with?

I call for small sponsorships and if someone says no, the next one will pretty much say yes, so 2 a day:D

Seriously, need to focus on doing 20 calls in a day, but just too many other things to do it seems..

Cash is king, want to cold call for me?
 
Upvote 0
B

businessfunding

5

Or to be precise, 5 calls which achieve my specific goals.

Obviously that is set against a backdrop of running my business and other functions, rather than a 'job' cold calling

I would advise business owners to set moderate cold-calling targets and achieve them rather than to make themselves hate the process with big targets.
 
Upvote 0

utilityreg

Free Member
Oct 8, 2008
114
6
I'm getting into the flow of cold calling, I get nervous before each session, but have managed to keep it together and do my calls, learning each time.

What I didn't account for was how mentally draining it is, after around 20 calls, I feel drained and no energy to carry on...

Is this normal? How do you guys get on?

You get drained after 20 calls? Without sounding rude, maybe cold calling isn't for you? I make about 200-250 a day and out of that would expect to get 3 or 4 closed sales.

It's very easy to motivate myself as I think each sale = holidays and bieng able to do what I want, whenever I want!!
 
Upvote 0
B

businessfunding

You get drained after 20 calls? Without sounding rude, maybe cold calling isn't for you? I make about 200-250 a day and out of that would expect to get 3 or 4 closed sales.

It's very easy to motivate myself as I think each sale = holidays and bieng able to do what I want, whenever I want!!

200 calls a day might work for you, but I would not take on any agency who were touting that kind of figure as there is no chance they would be getting the kind of targeting and depth of information we require

You are a professional cold caller whereas the OP is a business owner who has recognised the need to cold call - the 2 are not the same.
 
Upvote 0
200 calls a day might work for you, but I would not take on any agency who were touting that kind of figure as there is no chance they would be getting the kind of targeting and depth of information we require

You are a professional cold caller whereas the OP is a business owner who has recognised the need to cold call - the 2 are not the same.

Actually, I think everyone and every business is different. 250 is a lot but, sometimes, needs must.
 
Upvote 0
A

astralife11

Just finished reading a book by Peter Bowerman called 'The Well-Fed Writer.' He advocates making about 50 cold calls every day for a month!

Apparently he did this himself when he began his freelance writing career and kick-started his business within a month. He was targeting large corporations around Atlanta with a view to writing their marketing materials.

Might give it a go myself - not sure I'll have the same success in Lancashire though. :rolleyes:
 
Upvote 0
Just finished reading a book by Peter Bowerman called 'The Well-Fed Writer.' He advocates making about 50 cold calls every day for a month!

Apparently he did this himself when he began his freelance writing career and kick-started his business within a month. He was targeting large corporations around Atlanta with a view to writing their marketing materials.

Might give it a go myself - not sure I'll have the same success in Lancashire though. :rolleyes:

50 calls a day
depends on what else you have to do and what the calls are about

Someone making 5 x 10 mins phone calls and getting 3 deals is not going to do 50 calls a day and is still better than the person doing 50 calls and getting 2 deals...

OBVIOUSLY

I always liked the idea of working for 7 companies in 1 day for 1 hour doing sales calls, just to see if it were possible to hit 7 targets in 1 day
 
Upvote 0
Have you had any success yet? Maybe it will take that first 'YES' to really give you drive to pick up that phone and get calling again. Until that time, maybe set yourself targets and rewards. Promise yourself that you will not have a break until you have completed 30 calls, and then reward yourself.
 
  • Like
Reactions: cash_is_king
Upvote 0
There could be a number of different reasons why you are getting demotivated so quickly (as some people have already mentioned), but in my experience the main causes are usually:

- You didn't expect so much rejection and don't know how to deal with it
- You don't know how many calls it is going to take to make a sale or appointment
- You are calling off a non-targeted lead list
- You lack sales training so have a bad pitch or are missing key buying signals

To get an idea on how many calls you need to make in order to achieve a sale or appointment etc, you could consider doing some research in your area of business. Nobody can tell you how many without knowing that because the number of calls you need to make is very specific to you industry and the length of your sales cycle.

Try joining some Linkedin groups or getting in contact with some other people in the same or similar industries to you and ask them if they wouldn't mind helping you out. Good luck, and remember to start learning to love the word no :)
 
  • Like
Reactions: j600com
Upvote 0
There could be a number of different reasons why you are getting demotivated so quickly (as some people have already mentioned), but in my experience the main causes are usually:

- You didn't expect so much rejection and don't know how to deal with it
- You don't know how many calls it is going to take to make a sale or appointment
- You are calling off a non-targeted lead list
- You lack sales training so have a bad pitch or are missing key buying signals

To get an idea on how many calls you need to make in order to achieve a sale or appointment etc, you could consider doing some research in your area of business. Nobody can tell you how many without knowing that because the number of calls you need to make is very specific to you industry and the length of your sales cycle.

Try joining some Linkedin groups or getting in contact with some other people in the same or similar industries to you and ask them if they wouldn't mind helping you out. Good luck, and remember to start learning to love the word no :)

This is where Gingers have a real advantage
 
  • Like
Reactions: David White
Upvote 0

patientlady

Free Member
Aug 25, 2009
1,464
1
283
S E England
It depends on whether its B2B or B2C. With B2C more numbers can be dialled each day as many are out and you also tend to get straight through to the decision maker. With B2B it might take time to get through to the decision maker, get put on hold, be asked to leave voice mails, then to be told no thanks.
As to how many you need to make a day also then depends on whether you are trying to get an appointment and if that is the case if that appointment becomes a completed sale, or would the business be ongoing!

For myself I currently make my calls B2C one day a week, if I can. The appointments I make I need to convert 1 in 2 and then thats it! I then move on and start again...
I need to make 80 to 100 calls a week and hope to get 6 to 8 qualified appointments, so I hate Wednesdays!
For me if I made 50 calls each day it would not work as i would have no time to sit my appointments, but for a business to make 50 calls a day for someone else to attend could be a challenge but be only be beneficial, and certainly worth trialling;)
 
Upvote 0
[FONT=verdana, geneva, lucida, arial]beasty[/FONT] If you say I can show you proof. Do you want to see? I can Dial more then 400 Calls a day.

400 calls a day means 1 of two things

1, you get told to pi## off by a massive number of people
2, you get told to fu## off by a massive number of people

I cannot do 400 calls in a day as it takes longer to do a deal than it does to be told either 1 or 2...

No proof needed
 
Upvote 0

telemarketer

Free Member
Feb 2, 2012
96
4
Daxo I am agree with you. I said I dial 400 calls I did not say I speak to 400 people, There is much difference in dialing and have conversation with anyone.
beasty you know in clod calling some time people get angry they say different things so this is all about cold calling :)

It is B2C calling, in B2B it is very difficult to make 400 calls.

One suggestion if you want to make 400 calls a day, Go for long walk, go in the park or ground run fast and you are ready to make calls :D
 
Upvote 0
D

Deleted member 59730

I have been thinking about my experience of making cold calls. It really has to be related to the quality of the client. One of my very first phone calls when I started a new business was met with an outright brusque response. I was told I was wasting my money on the phone call. Despite the put down I managed to make an appointment. 28 years later I had done £1.25 million of business with his organisation.

If I had been trying make a massive number of calls a day I might have taken his rudeness at face value and put down the phone.
 
Upvote 0
400 calls a day means 1 of two things

1, you get told to pi## off by a massive number of people
2, you get told to fu## off by a massive number of people

I cannot do 400 calls in a day as it takes longer to do a deal than it does to be told either 1 or 2...

No proof needed

He is making a call per minute of every working day, I'm not sure how this is physically possible, let alone necessary. Often when I'm calling up to 5 or 6 calls turn into conversations, eg booking an appointment could take 10 minutes, then I'd have to fit the rest of the calls around that so it would be one every 50 seconds!!. Unless he's pioneered cloning technology and has learnt to make a copy of himself , something sounds off.
 
Upvote 0

telemarketer

Free Member
Feb 2, 2012
96
4
I just need one done job in a day(AtoZ). It takes only five to ten minute to book one customer but it takes much time to search :)
In B2C marketing many calls are not answered, many people hung-up when they realize its telemarketing call and many answering machines etc.. so I can make easily 400 calls. In one hour I make 60 t0 80 calls(I dial).
If you visit any call center they are making more calls then this, They have automatic dialer so one person deal with more then 1000 calls.
 
Upvote 0
I just need one done job in a day(AtoZ). It takes only five to ten minute to book one customer but it takes much time to search :)
In B2C marketing many calls are not answered, many people hung-up when they realize its telemarketing call and many answering machines etc.. so I can make easily 400 calls. In one hour I make 60 t0 80 calls(I dial).
If you visit any call center they are making more calls then this, They have automatic dialer so one person deal with more then 1000 calls.

Actually I take back what I said. I do a couple of hours a week b2c and most don't pick up, many just go straight to 1571 etc. I'll get through about 80 'dials' in 2 hrs. At the other extreme I have one b2b client who requires a lot of research before each call. I may only make 25 in a day.
 
Upvote 0

Latest Articles

Join UK Business Forums for free business advice