identify target audience/market and target region for my startup business

[Atish]

We are total electronics design solution company wherein we provide electronics circuit design, electronics system design, electronics product design based on customer's needs. In other words, for any electronics product/system idea for any industry, we can provide circuit solution/circuit board depending upon client's product application. So our business will be totally project based wherein we can get electronics design/circuit board design project to design customer's product/system application to achieve customers' specific product/system application goal. So for this who can be our prospective clients/target audience to get relevant projects in shortest possible time? Also, we don't have any loan for this startup and without fund, I need to start marketing and get relevant projects at the earliest and once we start getting the revenue, we want to expand further globally. So initial for marketing and sales, whom should we hire???? what should be our target region? how should we market and reach the right audience without fund and how can we progress further? with minimum budget I want to start marketing and reach target audience in right target region to achieve our sales goal. So best stretegy for that? and for marketing & sales, initially what are the position we need to fill in order to achieve our sales goal. Thanks a lot for your valuable suggestion

 

[The Byre]

I strongly suggest you work together with one or more people with a decent business background in electronic products. At the moment you are a solution looking for problems to solve and businesses are founded by people who have identified a problem and have found a way to solve that problem - i.e. a product or a service.

Your core problem is that those working in the production of electronic goods will already have developed the ability to generate their own circuit boards and designs. It just is the nature of the beast - the man in the workshop with an idea for a product will have the necessary tools and know-how to map out his own circuitry.

Add to that, there are millions of circuit designs available for anyone to copy - some even with board layouts! So your main competitive advantage could be on price and quality and I suggest that you write to small to medium manufacturers for whom the cost of R&D is a major factor, enclosing a nice brochure and examples of your work.

Are we talking here about analogue, digital, or both?

 

[Mark T Jones]

A couple of questions to guide you towards an answer:

1. What motivated you to start on this particular business path?

2. How does your offering differ from. Others who might appear to be doing the same?

 

[Atish]

I strongly suggest you work together with one or more people with a decent business background in electronic products. At the moment you are a solution looking for problems to solve and businesses are founded by people who have identified a problem and have found a way to solve that problem - i.e. a product or a service.

Your core problem is that those working in the production of electronic goods will already have developed the ability to generate their own circuit boards and designs. It just is the nature of the beast - the man in the workshop with an idea for a product will have the necessary tools and know-how to map out his own circuitry.

Add to that, there are millions of circuit designs available for anyone to copy - some even with board layouts! So your main competitive advantage could be on price and quality and I suggest that you write to small to medium manufacturers for whom the cost of R&D is a major factor, enclosing a nice brochure and examples of your work.

Are we talking here about analogue, digital, or both?

Yes, we design analog, digital, mixed signal, and embedded systems in accordance with the needs of the clients. Additionally, do you recommend that I get in touch with small and medium-sized manufacturers of electronics products only or manufacturers of any products? and what's the most effective strategy to contact such manufacturers, convert the transaction, and create the sales in the shortest amount of time? How many sales and marketing staff should I initially hire for that in order to go forward more quickly? Should I employ sales and marketing persons for all target regions, or should I start with one or two target locations and then, as we advance, hire the same staff in other regions as well?
I need your insightful advice. Thanks

 

[Atish]

A couple of questions to guide you towards an answer:

1. What motivated you to start on this particular business path?

2. How does your offering differ from. Others who might appear to be doing the same?

I'm an electronics engineer with a master's in Electronics & communication engineering. With the highest quality and prices, I can make any electronics product for any use. These days, electronics are used almost everywhere. Consequently, I predict that this industry will grow significantly globally.

 

[fisicx]

Hi @Atish and welcome to UKBF.

People don’t want circuit boards. What they want is an amplifier, a device to start a machine, something to monitor a process and so on.

They will do some research and maybe employ a company to create the solution. This may or may not need a circuit board.

What you need to do is stop marketing the product and start marketing your services. Show the works you are the best solution provider.

Contacting companies won’t achieve much. They already have suppliers. You need to engage via your website, at trade shows, on engineering forums and anywhere else a prospective client maybe looking.

And you need to be here in the Uk so you can visit factories to discuss solution ideas.

 

[The Byre]

Various possible tactics -

• The Rupert Neve approach. The UK's most famous analogue design engineer has to have been Rupert Neve who designed a superior microphone pre-amp and a phase-compensating EQ. He founded the Neve company (mixing desks) and sold that and founded Focusrite, making individual channel strips and a few mixing desks. He then licensed his designs to the manufacturer Amek for two types of studio desks. He then went to Texas and began a new company called Rupert Neve Designs manufacturing desks and channel strips.
• The Service Only approach. Get a good writer of sales copy to write a killer letter and brochure to be sent to the managers of small-to-medium manufacturers of electric and electrical goods. Follow that up with a telephone call. Do several a day and soon they will start to bite.
• The Fair Stand approach. Put up a stand at a trade fair such as the Hannover Messe (and whatever is local) and have really good brochures for your services. Get someone to man the stand whilst you go around this giant trade fair and try to take to as many production managers as possible on all the other stands.

 

[Mark T Jones]

I'm an electronics engineer with a master's in Electronics & communication engineering. With the highest quality and prices, I can make any electronics product for any use. These days, electronics are used almost everywhere. Consequently, I predict that this industry will grow significantly globally.

So

1. You did it because its what you know and understand? Fair enough, not a bad start point (but doesn't help with targeting)..

2. You haven't really answered - in reality your response is what I'd get from most manufacturers. The real, thought-through answer could well be the clue to the best target

 

[Atish]

Various possible tactics -

• The Rupert Neve approach. The UK's most famous analogue design engineer has to have been Rupert Neve who designed a superior microphone pre-amp and a phase-compensating EQ. He founded the Neve company (mixing desks) and sold that and founded Focusrite, making individual channel strips and a few mixing desks. He then licensed his designs to the manufacturer Amek for two types of studio desks. He then went to Texas and began a new company called Rupert Neve Designs manufacturing desks and channel strips.
• The Service Only approach. Get a good writer of sales copy to write a killer letter and brochure to be sent to the managers of small-to-medium manufacturers of electric and electrical goods. Follow that up with a telephone call. Do several a day and soon they will start to bite.
• The Fair Stand approach. Put up a stand at a trade fair such as the Hannover Messe (and whatever is local) and have really good brochures for your services. Get someone to man the stand whilst you go around this giant trade fair and try to take to as many production managers as possible on all the other stands.

should I approach small and medium electronics manufacturers with new product/solution ideas for their business or simply should I approach electronics manufacturers/vendors with just brouchers with our services offerings mentioned there in? which option will work effectively and produce quick sales conversion??? thanks a lot

 

[fisicx]

@Atish. Forget quick sales conversions. If can take months to build up relationships, then months to develop and test products.

Someone I know well is working on a device for energy saving. It’s taken 18 months so far and he has now got a working prototype. He is working with a UK based company as they need to be able to meet and communicate.

You need to be here in the UK.

 

[Mark T Jones]

I'm afraid you are making the classic errors of just about every 'magic bullet' marketing post.

1. Seeking quick answers to detailed reseach-based question.

2. Diving straight into promotions before doing the resl work.

(Plus conveniently ignoring any suggestion that alludes to the real work)

You can send out 10 million brochures - you will get zero response if they aren't properly targeted and don't resonate with the recipient.

Do the research first - otherwise your marketing budget will get a bottomless pit

 

[The Byre]

which option will work effectively and produce quick sales conversion??? thanks a lot

There is no such thing as a killer option that produces quick sales. One of last year's customers was the result of a series of emails I sent out 20 years ago! (Sometimes one gets lucky and gets a few quick sales, but marketing is nearly always a long slog!)

If it were my decision, I would take the Rupert Neve approach - create your own mouse trap, a better mouse trap.

There are two pathways to success - being better or being cheaper. Neve was better, but he was also more expensive. Miele sells many washers and dishwashers. Stihl sells millions of chainsaws. Sennheiser-Neumann has sold millions of microphones and headphones. These brands are the most expensive in their fields - they are also perceived to be the best.

 

[MBE2017]

FWIW in your position I would talk to previous clients, friends and old colleagues for leads but most importantly referrals. Don’t be afraid to ask for them, just say your company being new is looking to connect with potential clients, which three companies spring to their minds as needing your service? Who is the right person to talk to, can they introduce you to them?

There is no shortcut, leaflets are practically useless most of the time, personal interaction, or telephone calls work best, followed by email, websites etc. You need to learn to make connections, hang out with such people, it will happen, but probably not as quick as you would like.

 

[fisicx]

@Atish - going back to your original post. You should hire a marketing consultant. Rather that you try to guess the best way to promote your business use an expert.

 

[artsem]

We are total electronics design solution company wherein we provide electronics circuit design, electronics system design, electronics product design based on customer's needs. In other words, for any electronics product/system idea for any industry, we can provide circuit solution/circuit board depending upon client's product application. So our business will be totally project based wherein we can get electronics design/circuit board design project to design customer's product/system application to achieve customers' specific product/system application goal. So for this who can be our prospective clients/target audience to get relevant projects in shortest possible time? Also, we don't have any loan for this startup and without fund, I need to start marketing and get relevant projects at the earliest and once we start getting the revenue, we want to expand further globally. So initial for marketing and sales, whom should we hire???? what should be our target region? how should we market and reach the right audience without fund and how can we progress further? with minimum budget I want to start marketing and reach target audience in right target region to achieve our sales goal. So best stretegy for that? and for marketing & sales, initially what are the position we need to fill in order to achieve our sales goal. Thanks a lot for your valuable suggestion

Your prospective clients/target audience for your electronics design solution company could include individuals, start-ups, small businesses, medium-sized businesses, and even large corporations. These clients may be from a variety of industries such as medical, automotive, aerospace, consumer electronics, etc.

To start marketing your services and getting relevant projects with minimum budget, you could start by building a strong online presence. This includes creating a website that showcases your services and expertise, as well as actively engaging with potential clients on social media platforms such as LinkedIn, Twitter, and Facebook. You could also try to network with potential clients by attending industry events, conferences, and meetups.

In terms of sales and marketing roles, you could start by hiring a sales and marketing executive who could take charge of creating and implementing a marketing strategy that aligns with your business goals. This could include setting up lead generation campaigns, nurturing leads, and developing partnerships with other businesses in related industries. Additionally, you may need to hire programmers and designers who can take on projects and deliver high-quality results for your clients.

In terms of target regions, it may be beneficial to focus on your local area or region initially, as it may be easier to build a reputation and gain clients in your immediate vicinity. Once you have established a strong presence in your local area, you can start to expand your reach by targeting clients in other regions or even globally.

Overall, the key to successfully marketing and selling your services is to identify your target audience, build a strong online presence, network with potential clients, and hire the right talent to deliver high-quality results for your clients. With a strategic approach and a dedicated team, you can achieve your sales goals and grow your business over time.

 

[GFI]

We are total electronics design solution company wherein we provide electronics circuit design, electronics system design, electronics product design based on customer's needs. In other words, for any electronics product/system idea for any industry, we can provide circuit solution/circuit board depending upon client's product application. So our business will be totally project based wherein we can get electronics design/circuit board design project to design customer's product/system application to achieve customers' specific product/system application goal. So for this who can be our prospective clients/target audience to get relevant projects in shortest possible time? Also, we don't have any loan for this startup and without fund, I need to start marketing and get relevant projects at the earliest and once we start getting the revenue, we want to expand further globally. So initial for marketing and sales, whom should we hire???? what should be our target region? how should we market and reach the right audience without fund and how can we progress further? with minimum budget I want to start marketing and reach target audience in right target region to achieve our sales goal. So best stretegy for that? and for marketing & sales, initially what are the position we need to fill in order to achieve our sales goal. Thanks a lot for your valuable suggestion

I didn't read past your first few words sorry.

The words "total electronics design solution company" and then THE massive block of words just made me stop. Paragraphs would really help

 

[GFI]

I didn't read past your first few words sorry.

The words "total electronics design solution company" and then THE massive block of words just made me stop. Paragraphs would really help

In fact here you go - read it yourself and feel the difference...

We are total electronics design solution company.

We provide electronics circuit design, electronics system design, electronics product design based on customer's needs.

In other words, for any electronics product/system idea for any industry, we can provide circuit solution/circuit board depending upon client's product application.

So our business will be totally project based wherein we can get electronics design/circuit board design project to design customer's product/system application to achieve customers' specific product/system application goal.

So for this who can be our prospective clients/target audience to get relevant projects in shortest possible time?

Also, we don't have any loan for this startup and without fund, I need to start marketing and get relevant projects at the earliest and once we start getting the revenue, we want to expand further globally.

So initial for marketing and sales, whom should we hire?

What should be our target region?

How should we market and reach the right audience without fund and how can we progress further?

With minimum budget I want to start marketing and reach target audience in right target region to achieve our sales goal.

So best stretegy for that? and for marketing & sales, initially what are the position we need to fill in order to achieve our sales goal. Thanks a lot for your valuable suggestion.

 

[GFI]

In fact here you go - read it yourself and feel the difference...

We are total electronics design solution company.

We provide electronics circuit design, electronics system design, electronics product design based on customer's needs.

In other words, for any electronics product/system idea for any industry, we can provide circuit solution/circuit board depending upon client's product application.

So our business will be totally project based wherein we can get electronics design/circuit board design project to design customer's product/system application to achieve customers' specific product/system application goal.

So for this who can be our prospective clients/target audience to get relevant projects in shortest possible time?

Also, we don't have any loan for this startup and without fund, I need to start marketing and get relevant projects at the earliest and once we start getting the revenue, we want to expand further globally.

So initial for marketing and sales, whom should we hire?

What should be our target region?

How should we market and reach the right audience without fund and how can we progress further?

With minimum budget I want to start marketing and reach target audience in right target region to achieve our sales goal.

So best stretegy for that? and for marketing & sales, initially what are the position we need to fill in order to achieve our sales goal. Thanks a lot for your valuable suggestion.

And in short...

You need to fully research your target market - you do what you do so you should have a good idea who to target and talk too.

Money. Marketing costs money.

For example - I am in a high end country home magazine. I am in the same prime position every month. That position costs £420 per month. Some months it will bring me sales of £20,000. Other months it will bring me zero. Over the year it is a winner.

Google PPC... can cost a fortune if not targeted properly! I don't know how to do that so I pay someone else to do it. They have my budget spend and manage it accordingly (very well to date).

Marketing costs money.