I would be happy to hear feedback on my website: acupower.co.uk

[YuriyZaletskyy]

Hi,
I'd be happy to hear feedback about website: https://acupower.co.uk

 

[fisicx]

I’m not your target client but I was hoping to see a demo or case studies.

The site does look very dated. The sort of thing I was building 20 years ago.

You have a bunch of features on the home page that I expected to link to something. But don’t.

All you seem to have is a load of marketing guff with no real substance. Even the videos are hard work to watch, I managed about a minute and you still hadn’t said anything useful.

 

[YuriyZaletskyy]

Even the videos are hard work to watch, I managed about a minute and you still hadn’t said anything useful.

you mean videos on youtube channel?

 

[Ozzy]

I have a different opinion than @fisicx in that I think the site looks clean and professional, but the two pieces of feedback for improvement I would give are;

The scroll response is frustrating, I kept thinking it was a scroll intent pop up coming up on the screen and was trying to clear it away so I could scroll down the home page. It wasn't until my third attempt that I realised this was a scroll-over - I would get rid of the scroll over.

The other piece of feedback is as you scroll down the homepage there is a lot of empty space wit very little substance of content. Where the blocks bounce left and right under the headings Let All Stakeholders, Overcome, and Forget About - these sections look like they don't belong there as they seem disjointed.

Other than that, I think it's alright.

 

[fisicx]

you mean videos on youtube channel?

I was looking the embedded videos. But also now watched the one on the homepage. It was so slow and tedious. Consider that the only reason anyone will ever be on your site is because they are considering changing their ERP. Your job is to sell the benefits not the product and certainly not the business.

On the homepage it says 'Future-Proof'. But there is nothing telling me what or how. Where is the page explaining how it is future proofed?

It also says 'Embedded Integrations' but this is a cloud product so how can it be embedded? Embedded to me means it's built into the warehouse infrastructure - so can continue to operate even if connectivity is lost.

You need to explain things to a potential customer.

And instead of me having to fill in a form, why can you just put a demo on the site?

 

[YuriyZaletskyy]

Future-Proof

Embedded Integrations

Thanks, that useful!

 

[antropy]

I'd be happy to hear feedback about website: https://acupower.co.uk

Site looks nice, clients looks massive, but the address looks like a home address?

46 St Leonards Rd?

Paul.

 

[Fagin2021]

Site looks nice, clients looks massive, but the address looks like a home address?

46 St Leonards Rd?

Paul.

It is - or rather, it's the address of a firm of accountants in a residential road, so the registered office address.

What's the value of a website presenting itself as a global player when a quick look at Google Street View and Companies House blows that story in an instant?

 

[YuriyZaletskyy]

It is - or rather, it's the address of a firm of accountants in a residential road, so the registered office address.

What's the value of a website presenting itself as a global player when a quick look at Google Street View and Companies House blows that story in an instant?

Didn't thought about that, and hugely thanks for pointing that.
Overall I can say that my company follows Work from home culture, and it meant for me, that there is not sense to have big and fancy office, in which no one sits, due to WFH culture. But thanks again for mentioning that.

 

[antropy]

Overall I can say that my company follows Work from home culture

Maybe indeed, but it does destroy the big corporate image that the rest of the website presents.

Paul.

 

[fisicx]

Didn't thought about that, and hugely thanks for pointing that.
Overall I can say that my company follows Work from home culture, and it meant for me, that there is not sense to have big and fancy office, in which no one sits, due to WFH culture. But thanks again for mentioning that.

That may be so but potential clients will check up on addresses and company details.

Which means along with all the other fixes to the website you need to explain why you don’t have an office.

How did you get all your existing clients? Do you even need anything other than a simple brochure website?

 

[antropy]

How did you get all your existing clients?

And do all those huge blue chips REALLY use your ERP software? Seems a bit hard to believe ...

Paul.

 

[fisicx]

@YuriyZaletskyy - the other things potential clients do is due diligence on the company.

if you have 10,000+ clients including the likes of Honda I'd expect to see more than £13K in the bank and more than one PSC.

The website should properly showcase the business. Should I be interested in using your ERP I'd want to be sure you have the right people in place along with the financial resources to properly support the project.

Who for example is your UK representative? The person I'd want to meet for lunch to discuss the project. Nothing on your site suggests anything more than a small backroom business. Where are all the case studies detailing what you are doing for these 10,000+ companies? 35 Acumatica Certified Experts isn't anywhere near enough to support a client base that large.

 

[antropy]

if you have 10,000+ clients including the likes of Honda I'd expect to see more than £13K in the bank and more than one PSC.

Indeed, it's all looking a bit fake to me ...

Paul.

 

[YuriyZaletskyy]

why you don’t have an office

Already working on wording and explanation. Appreciate that point

how did you get all your existing clients?

Long story short: in 2013 I've made a blog about Acumatica development. Developers, who used to read that blog with time become a managers and some become my customers.

Do you even need anything other than a simple brochure website?

Simple brochure website didn't work at all. I tried couple of such versions. So I will not going to check ( spent money ) it one more time.

 

[YuriyZaletskyy]

blue chips REALLY use your ERP software

if you have 10,000+ clients including the likes of Honda I'd expect to see more than £13K in the bank and more than one PSC

We are re-sellers of ERP Acumatica, not the owners of that. But I see where the confusion comes from, we don't have clear separation of what we re-selling, and what we own.

Hm, I can't say how thankful I am for constructive critisizm. Please continue!

 

[fisicx]

Simple brochure website didn't work at all. I tried couple of such versions. So I will not going to check ( spent money ) it one more time.

Who built the brochure site? Did you invest in the right people to do the market research?

What you have right now is a brochure site.

 

[antropy]

We are re-sellers of ERP Acumatica

That makes sense. That wasn't clear before.

Paul.

 

[Deaytch]

I like your website in terms of how it presents at first - though no expert like somed of the already existing posters. However, like others; I still struggle to actually understand what it is and why I should go with you; if I were someone wanting to be your client or buying your product, I'd need it sharpish as I probably have another 3 or 4 websites loaded that offer the same or similar things.

Side note, in some of your videos; you have a green screen behind you - but it's visible and not edited out.

A friend of mine does similar to you, he does pretty well - what he excells at is the videos and quick-shots of his business. So, good luck to you and well done for taking the feedback already given.

 

[Peacecloud Ltd]

Hi,
I'd be happy to hear feedback about website

Looks really good, best of luck!

 

[PatrickStephen]

I have a different opinion than @fisicx in that I think the site looks clean and professional, but the two pieces of feedback for improvement I would give are;

The scroll response is frustrating, I kept thinking it was a scroll intent pop up coming up on the screen and was trying to clear it away so I could scroll down the home page. It wasn't until my third attempt that I realised this was a scroll-over - I would get rid of the scroll over.

The other piece of feedback is as you scroll down the homepage there is a lot of empty space wit very little substance of content. Where the blocks bounce left and right under the headings Let All Stakeholders, Overcome, and Forget About - these sections look like they don't belong there as they seem disjointed.

Other than that, I think it's alright.

We too think it’s a clean and professional design. You will not produce a design that EVERYONE will like. As long as you would be happy to deliver that to a client or would have that delivered to you as their client,

 

[fantheflames]

I've taken a couple of minutes to look through your site. Overall, it looks excellent. I like the design a lot. I think the design is great, and navigation experience is good, but I think your strategy could do with a little work!

That being said, I'm not a fan of the testimonial sections, "Why People Love Acumatica" and "Our Valued Customers". The inclusion of them is great, but the overall presentation of them looks messy. I think it just needs a re-think.

I like the value props you're using before the testimonial sections, but think it would be more effective if they were backed up with a feature or specific benefits for example.

And perhaps having a shorter video that explains your product would be better rather than a 5 minute video and using your longer version video somewhere else, perhaps further down the homepage?

And perhaps you need more than one CTA than the one at the moment for your scheduling a demo with you to emphasis it.

 

[fantheflames]

Also, as a business owner myself, if I don't know what to expect during the demo... like how long it will be, what the process is like... I turn off. I don't go through with it, because my time is valuable and I'm not a fan of the unexpected. So, make sure your demo is clear... what should they expect from you? After all, your demo is the most important part of your business model.

 

[YuriyZaletskyy]

like how long it will be, what the process is like... I turn off

Thanks for practical note. I'll inculcate that in my website.

 

[Chris McCarron]

The #1 thing is what your conversion rate is.

Gather as much data as possible and then look at it to understand where/if a problem exists.

 

[Paul FilmMaker]

I like it. It tells me you have an ERP solution. Looks like it's for SMEs. The videos are professional and convincing.

There are a couple of things. Firstly, I came across a page which just reads 'Page not found.' E.g. the third customer testimonial.

Secondly, from having worked in Oracle, the one glaring thing it needs is to cover industry verticals. In fact, the same was true of other companies where I was a middle manager like Salesforce, Anaplan, Zscaler etc... So a manufacturer wants a manufacturing ERP solution. Or CRM. Or BI. Or planning or whatever.

So if you go onto, say, Oracle or Salesforce's websites, you will see they're industry-focused because that produces much higher rates of sales than trying to work functionally.

In fact, the one criticism I have of the videos which are well-done is that they're not industry focused. Because a manufacturing company will have a very different set of challenges than, say, a consultancy. They want something that talks to them.

So just a couple of ideas.

 

[chappers27]

Didn't thought about that, and hugely thanks for pointing that.
Overall I can say that my company follows Work from home culture, and it meant for me, that there is not sense to have big and fancy office, in which no one sits, due to WFH culture. But thanks again for mentioning that.

You can either get a virtual office address, or just called it Acupower House, and then use the address.

 

[annabelleme]

I love it! Interactive, great colour and font scheme.