How to promote an online casino?

[jack.ashton]

Recently I've been starting a new business of making an online casino and the marketing question arose. Having thought of it for a while I came to the point that I have almost no ideas as most advertisers don't really want to advertise gambling websites and context ads aren't the solution too. So I decided maybe this community can advise me anything. Any help will be appreciated.

 

[TotalWebSolutions]

Social Media? Have your friends, family, colleagues, acquaintances promote your business via their social networks and try to connect with some bloggers/influencers in this sector. If the website is safe and reliable and attracts the punters then this would be a good way to start but also good SEO and PPC if you can.

 

[jack.ashton]

Well, how it can be reliable if we are not on a market yet so we will be totally new there.

 

[TotalWebSolutions]

I mean the website/app needs to be reliable. You need to make sure the infrastructure is reliable (and secure) before you start promoting.

 

[menetworkjadaltd]

I didn't know that any old web developer can create an online casino... Blackjack anybody?

 

[jack.ashton]

OK, but before we start developing it would be good to know how to promote it later

 

[menetworkjadaltd]

Usually ex-footballers no?

 

[estwig]

Get it on Fortnite and entice small children to steal their parents cc

 

[UKSBD]

Get it on Fortnite and entice small children to steal their parents cc

Or target the ex Fornite players who are now hooked on gambling, just about legal age, and who click anything without reading any terms or knowing what they are signing up to.

Personally, I hope nobody here helps the OP.

 

[Inva]

Advertise on gambling forums like 2+2 or Cardschat. Make sure your product is transparent and has very low margins/fees, otherwise why would anyone bother? There are also PBNs where you can buy an article or a listing in "top 10 gambling websites 2019".

 

[Viraj Shah]

Marketing your site in the form of blog is the best way to build your brand name and get customers.
I have seen many footfall sites are being approached to promote the gambling industry. Would you want to see an example?

 

[JEREMY HAWKE]

I would imagine that you would need a massive marketing budget with online with ads on youtube , sports sites , and social media .

If you managed to work a good campaign in the first six months and get the customers in it could be a very lucrative business

 

[dan19900]

Need a big budget, most of them spend a lot to pick up long term customers. Just take a look at the offers high street bookies offer, free 50 pound bet when you bet 50 pound etc, they lose loads of money out of that.

 

[fisicx]

Just take a look at the offers high street bookies offer, free 50 pound bet when you bet 50 pound etc, they lose loads of money out of that.

No they don't. Most people lose their money.

@jack.ashton - money is the answer to everything when it comes down to marketing online gambling of any sort. If you have got £100K spare then that will keep you going for a month or two.

 

[APW]

I purchased a white label casino many many years ago and found it very hard work to maintain customers. In the end it became more of a headache and I sold it on. The one thing I planned to do with the casino (which didn't happen due to local council restrictions) was to open an internet/gambling cafe.

My plan was for gamblers come in buy food and drink and gamble online using our site this meant I could skip all the licensing requirements but the council wouldn't go for the idea and I lost the premises I planned on using.

Maybe something like this could work in your area?

 

[dan19900]

No they don't. Most people lose their money.

@jack.ashton - money is the answer to everything when it comes down to marketing online gambling of any sort. If you have got £100K spare then that will keep you going for a month or two.

Lose money because people start placing more bets. They certainly lose money out of their welcome offers on average, it's simple maths.

 

[Noah]

Lose money because people start placing more bets. They certainly lose money out of their welcome offers on average, it's simple maths.

I don't gamble, so I'm probably wrong, but as it doesn't cost the casino anything like £50 to offer "£50 in free bets" and their expertise is precisely number-crunching, it does seem very unlikely that these "welcome offers" do actually cause the casino to lose money.

 

[dan19900]

I don't gamble, so I'm probably wrong, but as it doesn't cost the casino anything like £50 to offer "£50 in free bets" and their expertise is precisely number-crunching, it does seem very unlikely that these "welcome offers" do actually cause the casino to lose money.

Average gross margin is 20%, bet 50 pounds and you'll get 40 back on average, they then give you a 50 free bet, you get 40 back on average, they're 30 pounds down.
A lot of people started doing this to make extra cash, called matched betting. If you look for a bet with good odds (using software) then they'll lose more like 45 pounds each time.

 

[Lauren Hayward]

Have a website, make a plan of marketing your services online making website as a landing option.
Another way is to build a mobile application related to casino game and encourage people to play in the real world in your casino.

 

[Financial-Modeller]

OK, but before we start developing it would be good to know how to promote it later

'Expensively' is the answer.

Lots of consolidation going on in what has become a crowded marketplace as larger players realise that its cheaper to buy an existing competitor than go to the expense of attracting and then retaining new customers.

 

[serendipitybusiness]

What he said, you need a massive budget to even get anywhere close to the big players, the gambling area is one of the most competitive markets going. They have been throwing big money at it for years. I would seriously consider this as your biggest barrier to market. If you don't have a few million and a decent runway I wouldn't even consider it. Budgets used to be 100K plus a month for link building alone and that was years ago.

 

[Bobby Neesam]

social media is very risky, I was an affiliate of online casinos for a couple of years & also ran a tipster page. My page got 10,000 likes & I was paying for FB advertising. As soon as I stopped paying, they banned my page for promoting gambling.