Hello, I'm a new member here and I'm posting because I would like to know how some other online retailers offer free delivery. I own an online retail website in an area where, for the most part, competition is pretty fierce. A lot of the larger retailers offer free delivery on their items which pretty much blows me out of the water a lot of the time because as an independent retailer it's a struggle to compete with them on price alone. As a result net profit margins for a lot of items can easily be something like £1-3. We currently use Royal Mail First Class Recorded Delivery to ship our items. We use it to ensure the items get sent to the customer as quickly as possible and make sure they get there. This can work out fairly expensive though and often times when I'm able to beat one of the larger online websites, or even just the RRP, when postage is added on top it rises above it effectively nullifying our price advantage. I've considered offering free postage via Royal Mail Second Class to try to remain competitive but this is a fairly slow means of delivery and, as mentioned above, when the net profit margin can be as paltry as £1 it's possible sending an item off for free could result in a loss overall. I've also considered something like "free delivery on orders over x amount" but the net profit on items is really all over the place and an item that costs £100 to buy could net me only a couple quid net profit whereas an item which costs me £20 could give me a fiver net profit so there's no guarantee I wouldn't end up losing money that way either. So how do most online websites manage to offer free online delivery and still remain competitive? Is it that they're such a large company that they can afford to make pennies profit on each item as they sell so many? Or is there some other method they use? I realise different retailers have different methods but I'm clueless on the subject so any help is appreciated!