As
@Mark T Jones said, who is your ideal target customer?
The other thing is, what is your specialism? Why are you different? (USP)
People need a reason to come with you versus the other 5,000 suppliers. What is your own website like? Does it sell your expertise? If not, it's unlikely you will convert much business.
When growing a business you want to keep things nice and simple.
1. Target the right customer
This doesn't mean using a 'spray and pray' approach targeting anyone who needs a bloody website. Too broad. This means you should create a proposition that delivers solutions to problems that specific type of customer faces.
For example, you could build websites with a booking system for pizza restaurants, showcase / gallery websites for B&Bs or dog walkers.
Create a specific style or type of site that you can deliver on a 'cookie cutter' approach. Don't try to build a different complex site every time because you will end up making no money. The simpler, the better.
2. You USP (Unique Selling Point)
What is this? You can build websites, so what. So can I. So can
@fisicx.
What is it that make's you different and worth jumping on board with?
COST IS NOT THE ANSWER!
You need to create an angle for your business that makes people stand up and take notice. This could be the fact that you have experience in a particular niche, you could offer 6-months free support, or you guarantee some SEO included with your package.
Think about your target customer. What do they want? How have they been let down in the past? What can you offer which they will make them desire your service?
You also need to put yourself out there and become a valuable resource, sometimes for free. People gravitate to others who are helpful and don't try to sell to them. Call it the 'law of attraction' or whatever, but it's true. If you talk to lots of people, help them and become the go-to resource, you will generate business. All the time you try to sell, it will be an up-hill battle.
My advice is to join as many networking groups as possible, just to get yourself in front of people. You will eventually find your sweet spot. It won't be overnight but it will also give you great experience so you can refine your offering.
If you still wanted to go down the direct route then why not choose an industry niche, Google businesses in that area, find the ones with abysmal sites and then offer a free audit or something.
Hope that helps.
Matt
P.S Like the new profile pic Mark.
