how to do web video marketing the right way?

[JoeClark]

Hello,

I'm creating a channel and am going to publish videos on it, but I'm stuck on a few things. Hopefully a few are here can give me any better solutions.
When promoting offers on one channel should I stick to one niche or can I mix multi niches into one?
I have been looking for Web Video Marketing ideas on few resources but did not find anything in detail that would help.
After designed my channel what should I do next? Promoting my channel or my videos?
Looking forward to hearing your thoughts.

Any help will be appreciated.
Thank you.

 

[fisicx]

Is this to promote legal services? If so are you sure video marketing is the best option? I know when I needed legal help I googled for a solicitor.

 

[TheGaffer]

I would have to agree with fisicx.

Video Marketing is hugely overrated and is very niche specific. I toyed with the idea of getting video testimonials from previous clients, but after research I just thought it was a waste of time and money

Most people just google what they need, so maybe focusing on just driving people to your website would be more time and cost efficient.

 

[The Byre]

There are certain things you really need videos for, in order to sell them effectively. Circuses for example need good videos of their shows.

But legal services???

Well, I suppose, if the circuit judge has been replaced by a circus judge, then you could add some footage -

Cue the Ringmaster -

"See an excited titter run round the courtroom! Look in amazement, as the judge in his red nose and revolving trousers, performs death-defying acts of jurisprudence! Discover the mysteries of res ipsa loquitor and see the great promissory estoppel perform right before your very eyes!"

(I'm writing a panto and I think it may be getting to me!)

 

[fisicx]

Oh no it isn't!

 

[JakeM]

Videos on your own website a good idea though. For professional services, sometimes it can be quite daunting contacting someone. Videos/photos of you can really help make you seem more approachable.

 

[fisicx]

Photos yes, video no. Unless it's a video of the senior partner dressed up as tinkerbell sinking wrecking ball. I'd watch that.

A contact form isn't daunting - add a picture next to it and it becomes even more friendly.

 

[The Byre]

Unless it's a video of the senior partner dressed up as tinkerbell sinking wrecking ball.

Now that piece of brilliant imagery really deserves an honourable mention somewhere!

 

[redspan]

I make affordable marketing videos for clients. It's not ideal for all businesses but for others it has great advantages.

Having someone describe something to you (video) is often preferable to reading a leaflet or brochure (text on a website).

A YouTube video can be embed in a site, shared on social media (multiple times), and if it's a good one others will share it for you.

Google owns YouTube so videos that are optimised correctly can often show up in the number one position on Google as well as on YouTube.

Obviously that depends on the search terms and there's no magic wand in all this but try googling for 'ben lovegrove aviation' and you'll see what I mean.

 

[The Byre]

Here's bit of advice about embedding YouTube videos on your website - DON'T!

Why? Because at the end of that video, it offers alternatives and the chances are, they will either offer something from your competition, or something that the YT cookies traced that the view will be more interested in than the rest of your website.

Once you have made that seminal video of the senior partner dressed up as Tinkerbell singing wrecking ball, put it on your server and within your website!

YouTube videos are like cuckoo eggs. They are there to leverage more use of other videos and advertising on YouTube - i.e. their whole purpose is to draw your potential customers away from your website!

By all means put your videos onto YT, but never let a YT video anywhere near your website!

 

[fisicx]

Same thing happens on YT. I got to the end of Ben's Video and it suggested I watch a video about the Dukes of Hazzard with Daisy Duke's shorts. Seemed a lot more fun than listening to Ben's drones.

 

[BTON Agency]

Personally i am a big fan of video.

Young buyers (below 40 i would say), customers, clients like to know a bit about you and your services and do not like using the telephone and only so much you can convey in text on a website or email.

I think its a great idea to link on social networks and websites.

Especially, small tutorials showing your expertise. Remember its not always about capturing clients straight away. Sometimes prospect will do weeks or months of research before they contact the end provider.

We do not use video currently, but is high on our list to achieve in early 2018.

I think promoting the channel and videos go hand in hand. for example on Youtube viewers can subscribe to your page through the video so you need a call to action for them to do it. I,E, "Remember to click the subscribe button if you like what you see"

Likewise if you have a healthy social media following promote your page and post videos on it. Also good to add as a blog on your website.

 

[UKSBD]

Why? Because at the end of that video, it offers alternatives and the chances are, they will either offer something from your competition, or something that the YT cookies traced that the view will be more interested in than the rest of your website.

You can switch those settings off - https://www.v1sites.co.uk/shipston-fireworks-2016/

 

[fisicx]

Especially, small tutorials showing your expertise. Remember its not always about capturing clients straight away. Sometimes prospect will do weeks or months of research before they contact the end provider.

The OP does legal stuff. Not really sure video will help. And I'm not sure they will ever get a big SM following. Can't see people getting excited over a tweet about them getting a parking ticket overturned.

 

[BTON Agency]

The OP does legal stuff. Not really sure video will help. And I'm not sure they will ever get a big SM following. Can't see people getting excited over a tweet about them getting a parking ticket overturned.

My personal opinion (which others may disagree) is too much emphasis is placed on getting a big SM following. Go for quality over quantity. The beauty of video is once shot its there for a lifetime (or until you remove).

If its legal stuff maybe do 90 second success stories, a potential client may relate to it. post a number up on a channel with correct titles and you will get results and its really cost effective.

Even introducing yourself or company online in video puts you apart from others.

 

[The Byre]

others may disagree

Most people can't read an Autocue or even remember a two-minute script.

Most people are not 'telegenic' but actually look and sound ghastly on screen.

Nearly all DIY videos are teeth-grindingly dreadful. No proper lighting, no structure, no call to action, badly framed, wobble-cam rubbish is the rule! And unimaginative and boring, really boring!

Tip 1 - if you have bad, gapped or crooked teeth, no hair, a red nose, a funny accent, bad skin, a high-pitched voice, a twitch, screw your eyes up, bulging eyes, puffy cheeks, facial moles or blemishes, hairs coming out of your nose, facial scars, hanging jowls, sail-boat ears, bad cheek-bones, or you're just pain ugly - don't go in front of a camera!

Tip 2 - if you don't know how to frame the image, light the scene, work the grips (dolly, jib, Steadycam, etc.) focus-pull and you don't know anything about editing, post production and audio-post, don't get behind a camera.

This is what a good corporate video looks like -

And here is (IMO) the very epitome of a bad corporate video (made by a professional, who is trying to sell the idea of how to make good corporate videos!!!) -

What makes that last one so bad is
1. Length - it's four minutes too long.
2. Rambling - it takes our spokes-model over 30 seconds to make his first point.
3. Sound - he tells us audio is important - in a video with a really dreadful, boxy sound quality.
4. Poor framing.
5. Poor script. It's full of pointless statements of the blindingly obvious.
6. Boring visualisation. 5:40 of head-n-shoulders in B&W.
7. Pointless wipes and transitions.
8. Gaps with nothing being said.
9. He brilliantly tells us that about one minute is ideal - in video that is nearly 6mins long!
10. He repeats himself!

And that is one of the better ones! Most are far, far worse than that!