- Original Poster
- #1
Most SEO 'experts' on the internet have a lot of outdated information regarding backlinking. The simple way to figure out backlinking is think what 'natural' linking looks like, and do that, simple 
So a lot of backlinks will be naked URL's http://www.????????.??? and yet how many SEO experts tell you to use them? Not many, they always tell you to use keywords.
In reality, keywords would only make up around 15%-20% of links. The rest would be things like your name with a link, 'Click Here', 'More Info', long sentences as a link, graphics as a link, etc.
Basically spread the love and keep the keywords low.
So a lot of backlinks will be naked URL's http://www.????????.??? and yet how many SEO experts tell you to use them? Not many, they always tell you to use keywords.
In reality, keywords would only make up around 15%-20% of links. The rest would be things like your name with a link, 'Click Here', 'More Info', long sentences as a link, graphics as a link, etc.
Basically spread the love and keep the keywords low.