How to create a logo?

Nicster

Free Member
Jan 26, 2008
127
9
Essex
Hi. I am making greeting cards with the designs mainly based on Calligraphy writing. I would like to create my logo out of Calligraphy, to be turned into a jpg file, and then into business cards.

Do you know how I would do this? Basically how do I get some written calligraphy on a piece of card into a jpg file?

Many Thanks
Nicola
 
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DPMB-VIDEO

Hi Nicola
The easiest way would be to scan the original card/paper to create a jpeg (similar to taking a photo but better quality) if you either have or know someone with a multifunction printer/scanner/copiers. The other option, if you think you might need to do this fairly often, would be to buy a graphics tablet with pen (something like a Wacom) which allows you to draw directly into a graphics package.
 
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Faevilangel

Unfortunately not, for a properly developed logo which will work in print, it needs to be made professionally.

The normal procedure is to make the logo in a vector format (allows the images to be resized etc).

The best way would be to give your logo to a logo designer who should be able to convert to vector format for you to pass onto a business card printer.

If you went down the JPG route, the logo would end up squished and look quite poor when sent to print because of the way JPG's are created.
 
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Nicster

Free Member
Jan 26, 2008
127
9
Essex
Thank you for your replies.

Faevilangel, when you say give the logo to a designer, do you mean if I write it out on card and give them the physical product?

Are you a logo designer?

Would it also work this way if I wanted to turn writing into products i.e. to put my writing onto say mugs, keyrings etc?

Thanks
Nicola
 
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Faevilangel

Yup, having the logo in vector format would be suitable for any kind of printing done.

Giving the physical product would be beneficial but even just a scanned copy of the logo would work (I did this for my logo).

Unfortunately I am not a graphic designer, but there are a few on here who should be able to help.
 
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deanpunchard

An easy solution, but perhaps not the cheepest, is to use a site such as 99designs.co.uk

It's basically a "design contest" site. You put up a brief and how much your willing to spend, and other designers submit their logo design. You then pick the design you want, the designer gets paid, and you have your logo.

Dean
 
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missynatalie

Designcrowd is a similar website to the one Dean mentioned. I have recently used it and got several hundred designs back, it was really hard to choose one they were that good! Of course you get things that aren't suitable but they were very few and far between I found.
 
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Lunazzurra

Yup, having the logo in vector format would be suitable for any kind of printing done. Giving the physical product would be beneficial but even just a scanned copy of the logo would work (I did this for my logo).

I would probably tend to agree with the vector route although JPG can work quite well too. I have done quite extensive photo and graphic design work of my own in Photoshop CS3,4 & 5 over the years (no sorry, I'm not trying to sell my services here - there's no way I'm as good as the pros) and I think one way to try to explain it is as follows:-

Generally, when you scan an image, save it as a JPG it will be a pixel based image - if you were to zoom in really close all you would see is a series of stepped, square-edged pixels giving an impression of the overall shape. The same would be true if you were to draw a shape in PS via a graphics pad.

Vectors, however, represent a real coherent line that truly represents the actual shape. You can also scale vectors, up and down as much as you want - the information will always be the same. Scaling jpg images in a similar way degrades them just a little bit more each time - and even more so when saved (JPG is a compression format and compresses it more at each save - each compression loses some element of information).

So vector illustrations will probably give you the most flexible format and the smoothest lines. I don't think you can save images in PS as vectors - the best package for this would probably be Adobe Illustrator.

However, it can depend on the final use for a logo. A logo on a business cards or greetings card is going to be quite limited in size by its very nature so you would be okay with a JPG file. Likewise on letterheads and so on. We too produce our own (photographic) greetings cards for sale in our own shop and print our logo and other info on the back. We've even scaled up our JPG logo to A3 width without too much degradation before now. For all these uses we use an 84kb JPG image of our logo on all of these and scale up no problem. But anything else it might be worth considering using a vector format.

If you go for a pro-printer, they may each have their own preferred formats (TIFF, png or PSD for example) so it's worth checking with them as well.

Now comes the rub - Cost. If you don't already have a copy of PS or Illustrator - it might be worth considering giving the hard copy calligraphy to a pro. Depending on which version you go for, PS/Illustrator could cost you anything between £400-800 each. I'm sure using a pro would be much much cheaper. On the other hand, if you see yourself doing a lot of different design work then it might be worth buying and teaching yourself to get proficient. And don't forget that all Adobe products within the CS (Creative Suite) range, as are PS and Illustrator, can 'talk' to each other - there's no problems with file compatibility between them.

There is so much more that can be done on Illustrator that can't be done in PS it's been on my wishlist for sometime now (take a look at www.deviantart.com and search for Photoshop Brushes - a lot of which are made using Illustrator). But I've never been able to justify the cost against the benefit that it may give my essentially retail business, and to branch out into graphic design would be a whole new ball game.

Hope this helps. (But if I've told you how to suck eggs then I apologize).
 
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Surminga

Free Member
Jan 8, 2012
47
5
London, UK
I create and design all of my own. It is very easy if you have Photoshop or even if you can get your hands on an older copy of it as it is a bit expensive.

It's great cause you have complete control of every aspect, you can download and install fonts, use every colour imaginable, transparent backgrounds, borders etc etc.

I haven't upgraded Photoshop in a 2/3 years and the copy I am using works perfectly and still does a great job.
 
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Talay

Free Member
Mar 12, 2012
4,170
944
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CW90

Free Member
Jan 7, 2013
10
1
I have made my own logo for my company, without any sort of experience at all. But like what's been said you need to do it in vector format.

You can use free software like inkscape to do it. And when you get stuck there is loads of videos on the net of how to do what your stuck on.

The only problem I have found though is trying to work out if the logo is actually any good :p I have made few before I got the one that I think looked right. But still not sure if its good enough to be a company logo :rolleyes:
 
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