How long do Google Adwords adverts remain ‘pending review’?

[Justin_B]

I got a nice letter from Google last week offering me £75 worth of Adwords – I set up my account and five days later my ads are still ‘pending review’ – does anyone know how long it takes to get these things approved?

 

[MASSEY]

It could be a few things.

Does the domain you are putting in your ad redirect to another url?

Do you have broken links on the website your ad is going to ?

Have you set your bid high enough?

Have you correctly picked the network your ads are going to appear?

Have you set negative words correctly?

Those are only a few i can think of, im sure someone else will have a few.

 

[directmarketingadvice]

I got a nice letter from Google last week offering me £75 worth of Adwords – I set up my account and five days later my ads are still ‘pending review’ – does anyone know how long it takes to get these things approved?

Depends on the market. The more "sensitive" the market, the more likely they are to properly manually review them. (Which means you'll have to wait longer.)

Other times, they just seem to "forget" to review them. In which case, you need to chase them by reporting it.

If it's all your ads, that's quite interesting. It would suggest that it's either the market or there's something up with your account/site.

Try creating another ad group and see if its ads get approved. If they do, then the old ones may have just slipped through the net. If they're not approved within a couple of days, then there's probably something going on.

Hope this helps,

Steve

 

[Justin_B]

It could be a few things.

Does the domain you are putting in your ad redirect to another url?

Do you have broken links on the website your ad is going to ?

Have you set your bid high enough?

Have you correctly picked the network your ads are going to appear?

Have you set negative words correctly?

Those are only a few i can think of, im sure someone else will have a few.

Does the domain you are putting in your ad redirect to another url?


No

Do you have broken links on the website your ad is going to ?

No

Have you set your bid high enough?

I would have thought this irrelevant as the thing isn’t approved yet

Have you correctly picked the network your ads are going to appear?

I selected everything

Have you set negative words correctly?

Again, the advert is not approved yet, once that’s done I can look at tweaking the parameters can’t I?

 

[Justin_B]

Depends on the market. The more "sensitive" the market, the more likely they are to properly manually review them. (Which means you'll have to wait longer.)

Other times, they just seem to "forget" to review them. In which case, you need to chase them by reporting it.

If it's all your ads, that's quite interesting. It would suggest that it's either the market or there's something up with your account/site.

Try creating another ad group and see if its ads get approved. If they do, then the old ones may have just slipped through the net. If they're not approved within a couple of days, then there's probably something going on.

Hope this helps,

Steve

Thanks. The market is records management - which I wouldn't have thought is particularlysensitive.

What's normal when waiting for these things to be approved?

 

[directmarketingadvice]

Thanks. The market is records management - which I wouldn't have thought is particularlysensitive.

What's normal when waiting for these things to be approved?

Within a few hours, most of the time.

Steve

 

[Scott-Copywriter]

It also depends on the type of ad. Text ads usually take a few hours, but image based ads can take many days. Some people even wait weeks.

 

[Tin]

I tend to find that the ads (text ads) actually go 'live' (appear in results) within 10 mins of activating them yet it'll often still say "Pending Review" for some hours afterwards.

The only time I waited something like 5 days was because I'd used a trademarked term in my ads and Google hadn't bothered to inform me that was the issue.

 

[harryboon]

The only time I waited something like 5 days was because I'd used a trademarked term in my ads and Google hadn't bothered to inform me that was the issue.

Ray you naughty boy

 

[Dave Thomas]

like previous suggestions maybe you have been overlooked. I have dedicated reps that will be able to push this through but need to account in our MCC (clicnt management platform) or details for login?? pm me if you want me to take a look

 

[Dave Thomas]

must admit though ads for a clicnt for botox training classes NOT the product got sent to california for review for 2 days and i felt like the naughty schoolboy ha ha sorted in the end tho.....

 

[Tin]

Ray you naughty boy

I'm so sorry Harry, promise it won't happen again. Funny thing was, most of the other affiliate ads were using the trademarked term too