Ecommerce Regulations: requirements
A person providing an information society service must make available to the recipients of the service (and any relevant enforcement authority) in a form and manner which is easily, directly and permanently accessible, the following information:
the name of the service provider;
the geographic address at which the service provider is established;
the details of the service provider, including his electronic mail address, which make it possible to contact him rapidly and communicate with him in a direct and effective manner;
where the service provider is registered in a trade or similar register available to the public, details of the register in which the service provider is entered and his registration number, or equivalent means of identification in that register;
where the provision of the service is subject to an authorisation scheme, the particulars of the relevant supervisory authority;
where the service provider exercises a regulated profession: (i) the details of any professional body or similar institution with which the service provider is registered; (ii) his professional title and the member State where that title has been granted; (iii) a reference to the professional rules applicable to the service provider in the member State of establishment and the means to access them; and
where the service provider undertakes an activity that is subject to value added tax, the relevant identification number.
In addition, where a person providing an information society service refers to prices, these must be indicated clearly and unambiguously and, in particular, must indicate whether they are inclusive of tax and delivery costs.
Companies Act 2006 and Business Names Act 1985
Every UK company should list on its website:
its name;
its company registration number;
its place of registration; and
its registered office address.
Sole traders and partnerships who carry on a business in the UK under a business name (very roughly, not the names of the trader/partners) must also make certain website disclosures:
in the case of a sole trader, the individual's name;
in the case of a partnership, the name of each member of the partnership;
in either case, in relation to each person named, an address in the UK at which service of any document relating in any way to the business will be effective.
Distance Selling Regulations (DSRs)
Written and additional information (Regulation 8)
3.9 Once consumers decide to buy you must provide them in writing
with some of the information at paragraph 3.1 and some additional
information (Regulation 8)
3.10 If you provide pre-contractual information in a form that does not
allow it to be stored or reproduced by the consumer, such as during a
phone call or on a website, then you must confirm in writing, or in
another durable medium12 available and accessible to the consumer,
the information given at paragraph
3.1(i) to (viii).
In all cases you must also give your consumers the following
information in a durable medium:
when and how to exercise their rights under the DSRs to cancel
including:
for goods whether you require goods to be returned by the
consumer and if so who will pay for their return. For more
information on this see paragraph 3.55
for services the consequence of agreeing to a service starting
before the end of the usual seven working day cancellation
period. See paragraph 3.22 under Cancellation rights
details of any guarantees or after-sales services
the geographic address of the business to which the consumer
may direct any complaints. There is no definition of geographic
address in the DSRs but our view is that this means a physical
location, so a P O Box address is not sufficient, and
http://www.oft.gov.uk/shared_oft/business_leaflets/general/oft698.pdf