How do you optimize an E-Commerce website?

[fisicx]

Disagree. Start with the category pages and then the product pages. Ideally you want people to land on a product or category page not the homepage.

 

[benjaminjones]

heading tags and meta descriptions, alt tags, fresh content, social media presence, backlinks

there's just a few to work on to improve seo

 

[ZeroDouble]

Optimise the home page first to increase the relevance of your internal links to the category and featured product pages. Then do the same with the category pages so that the internal links from them pass the maximum benefit to your product pages, and so on. That is, assuming your sites structured correctly.

For off page, if it's a new site then start by building the domain authority with high quality links to the home and category pages (or other juice pages), then after a few months you can start giving any product pages (particularly the low hanging fruit) a little nudge with a couple of links and they'll rank easy, if they aren't already ranking from your internal links anyway. If you go straight in trying to rank the product pages with no domain authority it will take lots more resources, and won't give you as stable results.

 

[boring-friday]

Outranking amazon, etsy and ebay is very difficult. However, outranking Elgate is not! As you can see from your own example, there are 4 "smaller" websites in the top 10. So it's possible! That's the beauty of SEO. If you know the story of Brian Dean and Backlinko, you should know that outranking even the biggest websites is possible!

Not checked the search volume for it but if its anything like I imagine then that would literally be a terrible keyword to rank.
Outranking big websites is definitely possible but its often not profitable. Not read the Brian Dean story but I think you'd find CTR has become a lot more important especially for e commerce since then and big well known sites are generally ranking higher.
If people search a product and see my website and amazons website in the SERPs they're more likely to click amazon because they know it better, they're also more likely to find exactly what they want on amazon so google will put it above my site unless I put a lot effort in like having my price displaying as cheaper than amazon so that more start clicking my url aswell as having a lot of internal and external links and at that point the keyword is likely to no longer be profitable.

I also tested it over a year ago (probably even worse now).
Made a new url on amazon and my website at the same time,same content(manufacturer description),same price.
Sent 10 pbn links to the amazon url and it went first, sent 50 pbn links to my url and it went second, took the 10 pbn out links out and my site went first, amazon went to second

 

[CyberHour.com]

Outranking amazon, etsy and ebay is very difficult

Actually it is pretty easy to get better results than amazon and etsy. Is not once when we did it . The real problem is other ecommerce websites .

 

[tanvyperk]

5 poiints to optimize your site
1. SEO – Can People Find You?
2. Trust and Conversions
3. Design and UX
4. Shopping Experience
5. Checking Out the Cart