How do we get Backlinks?

fisicx

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You can first do a competitor research using Ahrefs. Check where your competitors have taken backlinks from and start your backlink building process.
Complete waste of time. The ranking problem is the site not the backlinks.
 
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fisicx

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Russ Michaels

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Backlinks do help a lot, if they are good quality links from decently ranked sites and with relevant link text in a relevant article. Crappy spammy linked on pbns do not help. Which is what you will get from most freelancer sites.

You do not need backlinks, ito rank without them, but this very much depends on your niche and your competition.
You absolutely must have good onsite SEO as backlinks alone will not help.
 
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fisicx

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I spend 1000 USD for this result which is not good enough for me
You wasted your money. You need to fix the site first.
 
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fisicx

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Well - best backlinks are links from websit of same category and topic. Should be also surrounded by text
Only partially correct. The links need to be relevant and add value. Which doesn’t mean from the same category or topic.
 
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fisicx

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PaulSmt

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Repurpose your webinar content into articles or guides. Reach out to UK-based blogs, industry sites, or trade publications in your niche and offer to publish a piece (e.g., "Top Insights from Our [Niche] Webinar"). Include a link back to your site as the author or in a relevant resource section.
 
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Late to this but been following the thread. Both sides are right depending on what you're trying to rank for.

For local/niche stuff - yeah, solid on-page and good content can get you there. For anything remotely competitive, links still move the needle. That's just reality.

The problem isn't whether links work. It's that the process of finding them is a nightmare. You're either:

  • Cold emailing 200 site owners hoping 3 reply
  • Paying agencies who mark up placements 5x
  • Trawling spreadsheets of "opportunities" that are mostly dead or irrelevant
Not saying links are the only thing that matters - @fisicx is right that your site needs to be worthy first. But once it is, finding the right placements shouldn't take 40 hours of outreach.
 
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AndrewEnt

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Mar 19, 2026
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This is interesting, albeit I wish I'd read it sooner as I've recently started volunteering with our local village football team and re-established their website CatonSports.co.uk with a view to expanding the ways people can support the club. They already have pitch side banners and have a few local businesses sponsoring their kit and training equipment, but they have a huge list of repairs to make to the club changing facilities, the pitch, electrics, heating system, roof etc.. so I expanded the site slightly to include online business listings of paying sponsors (£250pa for a pitch banner & online ad or £100pa for an online profile) and recently, put a paid Backlink option (£20) on there too with the hope of getting a repairs budget together for the heating system but so far, no takers.

So, I could use your advice on which direction should I take this? Keep going with improving the site content and hope for the best? Focus on club news in the hope a sports-adjacent sponsor wants a paid article? Or just get the collection tin out and go door to door?

There seems to be a lot of conflicting info out there about SEO and getting your own site listed, but what I'm trying to do for the club, to drum up some sponsorship funds from small businesses seems a bit, well.. niche!

Might not be something this forum can help with but I'd appreciate your (helpful) thoughts on how I should proceed.

Thanks in advance

Andy.
 
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Might not be something this forum can help with but I'd appreciate your (helpful) thoughts on how I should proceed.

Hi Andy. I would recommend that you start a new thread about how to raise money for the club. Backlinks are not the answer for your club or your sponsors.
 
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AndrewEnt

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Mar 19, 2026
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Hi Andy. I would recommend that you start a new thread about how to raise money for the club. Backlinks are not the answer for your club or your sponsors.
Thanks. I want to make sure small businesses get something back for their support, so I'll keep pushing the online profiles but are the backlinks worth pursuing at all, or are they wasting their money? Although I can see we need more support and it might be a good way to engage potential sponsors, I don't want to be selling snake-oil if they don't add any value?
 
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fisicx

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Thanks. I want to make sure small businesses get something back for their support, so I'll keep pushing the online profiles but are the backlinks worth pursuing at all, or are they wasting their money?
A complete waste of time.

There are loads of ways to promote the club and small businesses. Just not in this thread. Ask your questions in Sales and Marketing Forum
 
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Although I can see we need more support and it might be a good way to engage potential sponsors, I don't want to be selling snake-oil if they don't add any value?
Most of your sponsors wouldn't know what a backlink for SEO purposes is, if it jumped up and bit them.
The usefulness of a backlink from your website should only be measured in the number of click-throughs it gets. A site offering backlinks for sale without high traffic volume is selling 'snake oil'. And even with a decent amount of traffic, unless it's done properly, adds no value.

As far as your own SEO goes, there's a lot more that could be done to build your own traffic but we can't go into specifics here as it would be called a website review (for paid members only).

Start a new thread if you want to get responses about other ways of raising money.
 
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