Your website should give off a good first impression and attract visitors attention long enough to stay and come back. The more of a chance to increased traffic to your website the better. You should check:
- Website Navigation
- Email sign up forms
- Internal Linking
- Mobile-friendly
- Team Pages
- Email Addresses vs. Contact Forms
- Testimonial Pages
- Call to Action Text
- Page Speed
- Mission Statement
- Quick Content
- Use the White Space
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@HannaQin, a important point before you 'SEO your site'.
Make sure you undertake keyword research first. This is key to achieving a ranking that drives people who will buy from you or read what you produce.
It's an aspect that many SEO companies totally ignore. Your site must be optimised around a specific set of keywords that your customers use to find your products or services.
If you don't have the right keywords your site will always be on page 50 of Google.
You need to make sure you optimise your website around keywords that:
So, as an example.
You have a page that sells some 'Red Shoes'. You will never rank highly for the phrase red shoes (because of the big guys) so you need to be more intelligent about how you rank.
STEP 1 - Keyword Research
You undertake keyword research to find variants of red shoes and find 'Womens Dark Red High Heel Shoes' or 'Women's Flat Sandals Wide Width Red'. This more targeted strategy will also help you find people who know what they want and who will buy, not just browse.
Your long-tail search terms will be something like 'Latest trends in 'Womens Shoes 2017' or 'Ladies style guide for evening shoes'.
STEP 2 - Optimise your site
Use your keywords to create Google-friendly meta titles, meta descriptions, page content, headings and links.
STEP 3 - Create Valuable Content
Next, you create a ton of engaging create content (blog posts, galleries, videos, guides, trend articles, how-to's, case studies, etc) around 'red shoes' and you post them on your blog.
Make it is readable, engaging and informative.
Also, Google wants authority so make your content is at least 1500+ words. One quality piece of content each month is better than 5 posts of 250 words that deliver no value.
If you find content creation difficult then find experts in your industry and ask them if they want to write an article for you. Say you will give them a link back and social kudos in return. You're basically helping them with their link building.
You could also outsource to a content writer and then adapt as you see fit.
STEP 4 - Internal Links
Link to your product pages from your blog and vice versa if necessary. Your internal link structure is vitally important for search engines. Link your blog articles to other blog articles to create a network within your site.
STEP 5 - Social Promotion
Promote your content across your social channels regularly but with a different spin on it. Try to promote the same piece of content 6-8 times per month. Hootsuite is free and can help you to automate this.
People are online at different times so you need to keep pushing it out so you get the most eyeballs. Once isn't enough.
STEP 6 - External Link Building
Find some niche blogs, forums, review sites and general fashion-based content sites and offer to write articles for them based around your products. There are tons out there that accept submissions. To find them, go to Google and try searching any of these (with your target keywords of course).
Keyword “guest post”
Keyword intitle:“write for us”
Keyword inurl:”write for us”
Keyword “submit a guest post”
Keyword “submit” AROUND(4) “guest post”
Keyword “guest post by”
Keyword “accepting guest posts”
Keyword “guest post guidelines”
Keyword “submit blog post”
Keyword “contribute to our site”
Keyword “submit article”
Keyword “guest author”
Keyword inurl:“guest post”
Inpostauthor: “guest + post” Keyword
Inpostauthor: “guest + blog” Keyword
(Source: This list was courtesy of RobbieRichards.com)
RINSE & REPEAT.
Summary
As you can see, SEO isn't a 5-minute job, it's hard work but it's something that many of your competitors probably aren't doing, or doing well. You just need a system in place and be dedicated to making it happen.
Whilst you can outsource parts of your SEO, the content creation side is more difficult because only you know your business and have the knowledge and ton of voice you want to get across.
Anyhow, I hope that helps in some way.
Enjoy!
Matt
Make sure you undertake keyword research first. This is key to achieving a ranking that drives people who will buy from you or read what you produce.
It's an aspect that many SEO companies totally ignore. Your site must be optimised around a specific set of keywords that your customers use to find your products or services.
If you don't have the right keywords your site will always be on page 50 of Google.
You need to make sure you optimise your website around keywords that:
- Have a good search volume (i.e demand)
- Do not have very high keyword difficulty (because need to be achievable)
- Ideally, showing growth in Google Trends
So, as an example.
You have a page that sells some 'Red Shoes'. You will never rank highly for the phrase red shoes (because of the big guys) so you need to be more intelligent about how you rank.
STEP 1 - Keyword Research
You undertake keyword research to find variants of red shoes and find 'Womens Dark Red High Heel Shoes' or 'Women's Flat Sandals Wide Width Red'. This more targeted strategy will also help you find people who know what they want and who will buy, not just browse.
Your long-tail search terms will be something like 'Latest trends in 'Womens Shoes 2017' or 'Ladies style guide for evening shoes'.
STEP 2 - Optimise your site
Use your keywords to create Google-friendly meta titles, meta descriptions, page content, headings and links.
STEP 3 - Create Valuable Content
Next, you create a ton of engaging create content (blog posts, galleries, videos, guides, trend articles, how-to's, case studies, etc) around 'red shoes' and you post them on your blog.
Make it is readable, engaging and informative.
Also, Google wants authority so make your content is at least 1500+ words. One quality piece of content each month is better than 5 posts of 250 words that deliver no value.
If you find content creation difficult then find experts in your industry and ask them if they want to write an article for you. Say you will give them a link back and social kudos in return. You're basically helping them with their link building.
You could also outsource to a content writer and then adapt as you see fit.
STEP 4 - Internal Links
Link to your product pages from your blog and vice versa if necessary. Your internal link structure is vitally important for search engines. Link your blog articles to other blog articles to create a network within your site.
STEP 5 - Social Promotion
Promote your content across your social channels regularly but with a different spin on it. Try to promote the same piece of content 6-8 times per month. Hootsuite is free and can help you to automate this.
People are online at different times so you need to keep pushing it out so you get the most eyeballs. Once isn't enough.
STEP 6 - External Link Building
Find some niche blogs, forums, review sites and general fashion-based content sites and offer to write articles for them based around your products. There are tons out there that accept submissions. To find them, go to Google and try searching any of these (with your target keywords of course).
Keyword “guest post”
Keyword intitle:“write for us”
Keyword inurl:”write for us”
Keyword “submit a guest post”
Keyword “submit” AROUND(4) “guest post”
Keyword “guest post by”
Keyword “accepting guest posts”
Keyword “guest post guidelines”
Keyword “submit blog post”
Keyword “contribute to our site”
Keyword “submit article”
Keyword “guest author”
Keyword inurl:“guest post”
Inpostauthor: “guest + post” Keyword
Inpostauthor: “guest + blog” Keyword
(Source: This list was courtesy of RobbieRichards.com)
RINSE & REPEAT.
Summary
As you can see, SEO isn't a 5-minute job, it's hard work but it's something that many of your competitors probably aren't doing, or doing well. You just need a system in place and be dedicated to making it happen.
Whilst you can outsource parts of your SEO, the content creation side is more difficult because only you know your business and have the knowledge and ton of voice you want to get across.
Anyhow, I hope that helps in some way.
Enjoy!
Matt
Upvote
0
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