How do I Effectively find Clients for my Video Business?

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One last attempt at a positive outcome here for Shez -

I asked a marketing and sales question.

And you have received a marketing and sales answer.

When picking someone to make a corporate video, nobody really cares who you are, where you studied, what grades you got, who your friends are, or if you are kind to pussycats. They don't care if you prefer Nicki Minaj to Tchaikovsky or Marmite to Tabasco.

They ONLY want to know three things -

1. What is the quality of your work? Is the lighting done well and has that person framed the video properly and edited the video tightly and got the message across?

2. Can that person fulfil the various technical delivery requirements? If we ask for an authored DVD in NTSC, a 4K Blu-Ray in Cinemascope, or a RAW file on disk, will he or she be able to deliver? If we ask for PR footage that may be supplied to a broadcaster, will they adhere to the various EBU standards re sound and vision levels?

3. Quanta kosta?

You are up against kids who, with budget cameras like the Panasonic HC-X1000E, a small 'Jimmy' jib and some cheap lights, get almost 'Hollywood-like' results and who also completely understand all the various technical standards.

Your website does not suggest a high level of technical knowledge (vertical 'glitch' lines on some footage, some not playing to the end, etc.) and your footage is definitely not 'Hollywood-like' by any means.

At the same time, every single person you will be trying to sell your services to, is exposed each and every day, to film and TV footage that is breathtakingly good and some is the result of the work of several hundred people right at the very top of their various professions.

Every time that we put something out there, the audience inadvertently and almost subconsciously, is comparing every score with the music from 'Gotham', the cinematography and lighting with 'War Horse' and every actor and actress with Aaron Paul in 'Breaking Bad' and Charlize Theron in 'Monster'.

That may seem unfair and unreasonable, but them's the apples we gotta bite into!

Point-and-shoot videos don't cut it no more and for that reason, I suggested those two books and perhaps you could get a friend to mug-up a better website.

Good luck anyway!
 
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Shez, you need to create a lead generation video, get it in youtube (Google owns it, so it does give it preference...) Redirect to your landing page with email and telephone collection method or a call to action, such as: call 020 whatever now for a free consultation.

We have been making and selling videos in the US, find it an easier sell than in the UK. We may need a vidoegrapher, can you pm me rates please.

Thanks.
G
 
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CoolsMediaJohn

Free Member
Feb 23, 2016
10
1
Depending on what niche you are in there are loads of ways to promote this. If you are niche specific (which is ALWAYS better) then you could try Facebook ads, you can target local businesses on there and combine that with relevant interest targeting. Once you get the right mix the ROI can be great.

As somebody else posted above - sending these people to a landing page is a great idea. Maybe a discount coupon or even a free video with an upsell later on.

Also - stick all your gigs on Fiver. People are making a good return on video production on there. You could set up short 1 or 2 minute videos and sell these. Don't think for a minute that you have to sell them for $5 - the first little tester video can be $5 but then the real offers and HD ones with music, sound, different effects, longer etc etc can be worth way more. There are people selling gigs for $200 $400 even $600 on there.

And you already have an existing marketplace. This is a great place to start.

Hope the above tips help.

<self promo removed by moderator>
 
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paulears

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Jan 7, 2015
5,657
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Suffolk - UK
I came to this late, and went to his website and was underwhelmed.

I've never seen a website that has clips intended to promote that could offend. Clicking on something that starts with "buttholes" and has phenomenally bad acting stopped me in my tracks. I tried the directing and colour grading but same feeble collection of clips, and as for grading? I can flip through a few presets to do that! Not grading! Sound is also pretty poor in some of the clips. I find it really odd that out of all the modules they take at uni, marketing yourself appears to be missing. Is it just me or is it a bit strange to get a degree in your chosen subject, and then have to ask basic marketing questions on a business forum. It's also perfectly normal for Internet forums to be blunt and honest when asked to review work from strangers. This is perfectly understood practice. It's even stranger when you consider that if we, as a business forum, find faults, a dedicated video forum would find far more. We do have some members skilled in video, but nobody so far finds the site positive. We are not all wrong, and surely this should ring warming bells. I note he says he hasn't any testimonials? Not even from the clients who have their videos on the website?

I take thousands of photographs as part of my job. I am not a photographer. I just don't have the eye for composition and finding images. My good friend who does, takes better photos on his iPhone! Hopefully Shez can look at this entire topic and rationalise what has happened, and draw some conclusions. Research, if you like. We are the audience, and we didn't like it. It's no good maintaining our opinions are wrong. Maybe they were unexpected? It's not personal, it's business research, and ignoring it is a business mistake.

I wrangle cameras for other people, and use other people to do the same for me. It pays the bills. Most work coming in is because I was recommended. My type of work is too specialised for advertising or web sites really. I am only as good as my last bit of work.
 
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Richard Ashton

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Mar 18, 2016
31
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Northampton
i would be making more of an effort to utilise videos on youtube and optimising your videos for SEO

Google "optimising videos for youtube" and searchengine watch have a great guide.

my preferred video hosting platform for your website would be a service called wistia

Its a great platform, there advanced analytics is worth the cost and plus they are very cheap.
 
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Firstly thanks to those who made positive comments about my postings.

I've never seen a website that has clips intended to promote that could offend. Clicking on something that starts with "buttholes" and has phenomenally bad acting stopped me in my tracks. I tried the directing and colour grading but same feeble collection of clips, and as for grading? I can flip through a few presets to do that! Not grading! Sound is also pretty poor in some of the clips. I find it really odd that out of all the modules they take at uni, marketing yourself appears to be missing. Is it just me or is it a bit strange to get a degree in your chosen subject, and then have to ask basic marketing questions on a business forum. It's also perfectly normal for Internet forums to be blunt and honest when asked to review work from strangers. This is perfectly understood practice. It's even stranger when you consider that if we, as a business forum, find faults, a dedicated video forum would find far more.

Amen.

Unfortunately, the educational system in this country (and in the US) continues to churn out 'graduates' that are told that there is a career to be had, if you can play with a camera, record a rock band or photograph your girlfriend.

As I stated first time around, there are vocational courses in the UK and the US where the industry goes for its new talent. For video/film, that is 1. The Film School of USC, 2. The Film School of NYU and 3. in the UK, the NFTS. And that too is the batting order for quality.

If you recruit from those schools, you get a certain guarantee of quality. You know that the candidate will be able to take on a variety of tasks and understands what needs to be done. That may sound like a bit of a Mafia (and to some extent, it is!) and of course there is a great deal of 'friendship-deals' going on as a result. A rising star of the post-production world is very likely to hand on extra work to someone he studied with, than to a complete stranger.

The real problem for all the others is, that the biggest idiot in the lecture theatre is very often the person up-front. The lecturer or professor!

Because these people are very freaquently failed professionals, or, worse still, went straight from college into lecturing, they are blissfully unaware of the standards required in the real World. I have met lecturers and professors of music technology who did not understand what a decibel is and could not read music. I have met professors of film who had no idea about EBU standards or how to deliver them, i.e. basic nuts-and-bolts stuff!

Because these people are who they are, they set the bar very, very low indeed. Students graduate from 'The Wysuckie College for the Totally Dumb' without even the basics, such as how to frame a shot, how to set up a key light, or even how to lay-out a film script or solder a defective cable. How could they? These are often skills that their own lecturers do not have!

There are two ways to enter the film and TV market. One is to go to one of the ten-or-so famous film schools on Planet Earth, the other is to come in from left-field and just do it. Many famous directors, cinematographers, camera people and producers have never been anywhere near a film school. They just sat down with a big pile of books and learnt the craft from the ground up and then put what they had learnt into practice by being naturally brilliant!

Or as Peter Ustinov once put it, "Those who reach the top are often those who did not have the qualifications to detain them at the bottom!"

But if you want to climb a ladder, you do have to know where you are and which rung on the ladder you are on. As screen-writer and author Ayn Rand put it so brilliantly - "You can always avoid reality, but you can never avoid the consequences of avoiding reality."
 
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Hello Shez.


In answer to your question, about finding more clients, have you tried freelancing sites?


VideoPixie, Wooshii, PeoplePerHour, Upwork, Freelancer, Fiver, etc there are a shed load out there. I should state that due to your current skill level, you will be competing on price. I would also reach out to professional freelancers in and around London, if nothing else, it will give you a chance to learn from them.


I have read the other posts, and have noted you get very defensive, that’s normal, but if you want to grow as a videographer and indeed as a person you have to quit reacting. Everybody has a right to their opinion, and it is for you to decide if they have suddenly decided to be nasty to a complete stranger or have given you their honest opinion. Don’t conclude one way or the other until you have checked out what they have said.


If you lack the knowledge to appreciate what they are saying, you are in no position to conclude the reason for why they say it, is it down to subjective perception of something, or is it down to objective analysis that shows technical deficiencies, or a lack of knowledge in regards to certain artistic principles. No one is denying you your right to be an artist, what they are doing is making sure your art meets certain technical standards, and that there is clarity in your art. Some of the choices both technically and artistically were off to put it mildly.


However, like I said, I know it is difficult when you read certain things; ego, victimhood, etc, etc, kick in, but if you want to learn, praise will not aid you, that is affirmative; you need critique, which you will take as a negative, but it is not, for it is what you will learn from.


Anyway, to continue with my post:


Your website is very poor, if you want to see what a good website in regards to ‘freelance video producer in london’, Google it. Until you sort that site out, I would not send anybody to it, why send traffic to just leave such a poor impression. Go to html5up dot net, they have free templates you can use.


You also need to sort your videos out. I have to admit I am not a fan of the stuff I checked out on your site, which is obviously neither here nor there, I don’t need to be a fan, and you don’t need me to be a fan, however you need to elevate your skill and knowledge level.


You need to interact with people who are above your current station, start reading, analyse other people’s work, ask others to analyse your work. You need to throw yourself at their mercy, quickest way to learn, once you get to a certain level you will be in a better position to differentiate what is subjective perception of, and what is objective.


Vimeo is for serious film-makers, your opinion you are of course entitled to, but it’s not by any type of association that you will be considered a serious film-maker. You can be on the serious film-makers website, with the serious equipment and all the rest of it, but the tools don’t make the artist, and most certainly the video hosting site doesn’t.


Catch22 situation, no it’s not, it’s a self-entitlement issue, coupled with victim-hood. You are making an excuse, you want to learn on the job, which is normal, we do want to be stretched on occasions in our work, but you have to earn that right. At this moment in time your only right is that you have to learn and that you owe it to yourself. So, go out there, and do it for free.



"All men who have turned out worth anything have had the chief hand in their own education." - Walter Scott


Cheers, Ace.
 
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A fantastic review with great advice from Ace there and not a word from OP. Quality!

With manners like that, you don't have a hope in business.

Hands up here anyone who will only do business with people they like?

Especially, no offence Shez, with ten a penny businesses like this. I appreciate you have qualifications, but you are up against thousands who don't and are producing the same results as you. (And are being nice to people who are trying to help them)

This was a solid opportunity for you to learn something/lots here, particularly it would seem from Byres and Ace, and maybe even get a client or two from here. I would definitely like to add videos to my site for instance. Given your shocking manners, I doubt anyone here would touch your business with a bargepole. It is a testament to others here that they continue to offer you help after your lack of respect. Anyways, all the best.
James
 
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H

HK Communications

Hi Shez, when it comes to offering a service like yours, networking and word of mouth is a slow, but more effective route. People buy from people, so are unlikely to buy cold, unless you catch them at exactly the right time they need it, and what are the chances of that?

What about where you worked before? Previous employers, colleagues? Spread the word to everybody in your professional network as you never know when they have a need, or they may move on to another organisation that requires your services. There's also a video production freelancers group on Facebook, which may give you some more ideas from people in your field.
 
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Shez_the_video_guy

Free Member
Apr 19, 2016
14
1
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Hi Shez, when it comes to offering a service like yours, networking and word of mouth is a slow, but more effective route. People buy from people, so are unlikely to buy cold, unless you catch them at exactly the right time they need it, and what are the chances of that?

What about where you worked before? Previous employers, colleagues? Spread the word to everybody in your professional network as you never know when they have a need, or they may move on to another organisation that requires your services. There's also a video production freelancers group on Facebook, which may give you some more ideas from people in your field.

Your advice is greatly appreciated.
 
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