How can I open my vape market under the stress of other Chinese vaping brand?

[VickyKim]

Cause the most of vaping market has been taken by Chinese brand like Elf Bar and Crystal, how can I compete with them as a better technologgy?

 

[Mark T Jones]

You do some research around the market for your 'better technology'

 

[MBE2017]

You need to sell the benefits of this better technology.

I don’t vape myself, and I would expect most vapers to be more concerned about ease of purchase and price in a local store than “better technology“ unless you have something really special.

 

[japancool]

What problem does your better technology solve that other vapes don't?

 

[VickyKim]

To explain the better technology is
The mesh coil inside our vape products are called DUO meash, which means we will contain two mesh coil inside one vape to make sure that customers will teaste the same flavor until their last time to use our vape. Furthermore, the mesh A and mesh B will switch to work after 10 puffs, when it use to the last thousand puffs or hundred puffs, mesh A and mesh B will work together to make sure that the flavors will be the same as beginning.

 

[japancool]

To explain the better technology is
The mesh coil inside our vape products are called DUO meash, which means we will contain two mesh coil inside one vape to make sure that customers will teaste the same flavor until their last time to use our vape. Furthermore, the mesh A and mesh B will switch to work after 10 puffs, when it use to the last thousand puffs or hundred puffs, mesh A and mesh B will work together to make sure that the flavors will be the same as beginning.

And what is the benefit for the user?

 

[VickyKim]

对用户有什么好处？

Users will not feel flavor lost after they charge vapes or the taste lost at the rest of the puffs. The flavor taste will remain the same from beginning

 

[fisicx]

Cause the most of vaping market has been taken by Chinese brand like Elf Bar and Crystal, how can I compete with them as a better technologgy?

Spend lots of money on marketing.

 

[WaveJumper]

Marketing, then even more marketing and get the product in front of those retailers on the high streets who are selling VAP maybe some free samples to prove yours is better.

 

[Mark T Jones]

Users will not feel flavor lost after they charge vapes or the taste lost at the rest of the puffs. The flavor taste will remain the same from beginning

What research have you done from a user perspective?

 

[Ozzy]

What research have you done from a user perspective?

This will probably be your most important step. You need to check first and be able to demonstrate that potential customers actually care about this, then if your market research demonstrates they do care then you use that research in some marketing.
If the market research shows they don't actually care then cut and run, and save yourself from wasting any money.

 

[Fagin2021]

To explain the better technology is
The mesh coil inside our vape products are called DUO meash, which means we will contain two mesh coil inside one vape to make sure that customers will teaste the same flavor until their last time to use our vape. Furthermore, the mesh A and mesh B will switch to work after 10 puffs, when it use to the last thousand puffs or hundred puffs, mesh A and mesh B will work together to make sure that the flavors will be the same as beginning.

Or you could take the same approach as cosmetic companies. You know…

“ The only skin cream with nano-triglycerides for a smoother complexion”. No-one has a clue what ‘nano-triglycerides’ are – just that they’re needed for a smoother complexion.

By the same token…

“ The only vape with dual-mesh technology – for a full flavour vape from start to finish.”

As already stated – you’ll need lots of marketing.

 

[Shopclicks]

Cause the most of vaping market has been taken by Chinese brand like Elf Bar and Crystal, how can I compete with them as a better technologgy?

How are you selling? Online only? Or Vape shop?

 

[VickyKim]

你卖得怎么样？只在线？还是电子烟店？

We do wholesale for the distributors

 

[fisicx]

We do wholesale for the distributors

Then as already stated: start spending money (lots of it) on marketing.

 

[Shopclicks]

We do wholesale for the distributors

You need to create a demand for your product at the consumer level as well as providing an incentive for distributors to push your product to retailers.

Your competitors have already done this.

What efforts have you made to do either of those things?

 

[Mark T Jones]

You need to create a demand for your product at the consumer level as well as providing an incentive for distributors to push your product to retailers.

Your competitors have already done this.

What efforts have you made to do either of those things?

This

Your wholesaler will need clear & compelling evidence that there is an end-market - which requires research and hard stats.

 

[VickyKim]

Thank you guys for the advice, we will visit every store to explore our products and brand after the exhibition in UK.

 

[Paul FilmMaker]

Thank you guys for the advice, we will visit every store to explore our products and brand after the exhibition in UK.

Who do consumers believe more. Is it the business trying to sell them a product or customers who have already bought a product?

Create a video showing real people enjoying your vape more than other products. Target vaping customers. Essentially just do the Pepsi challenge and distribute that marketing. It's simple and effective.

 

[Porky]

The old VHS v Betamax still stands the test of time.

For those too young, it’s film video tape wars from the 80s, I would also add Phillips in the mix, it went like this:-

All three products on the market, In order of technology:-

Best: Phillips - Two sided Tape, record both side
Second Best: Betamax - single side tape, but smallest in size
Third Best: VHS - single side tape

VHS chucks obscene amounts of money on marketing to corner the market and simultaneously secures exclusives with the film companies to release on VHS first. This snowballs until eventually in your average video library you two walls of VHS rentals, one wall of Betamax and Phillips 2000 in the corner.

Within two years later VHS have practically the entire market , Phillips give up all together despite possibly the best technically developed tape of the lot and nobody bothers with Betamax and they ultimately fall also.

So in answer to your issue, learning and relating it to VHS:

1, Prepare to invest eye watering amounts on marketing to get your message out there, the USPS of your product highlighted with a clear short message the users will get.

2. Ideally get some exclusives that only work on your specific technology or will only supply for use with your product only.

3. Offer incentives for wholesalers and potential stockists of your products that make yours the most attractive to sell over the Chinese ones.

Problem here is that not putting the dampers on your brilliant technology but a) your average dumb Vape smoker is probably too thick to get the advantages of changing to your product and will continue to buy the cheapest Chinese ones and b) your market is already saturated with the cheap Chinese crap so to break that your marketing message will need to be clear and come at a high cost.

Really don’t want to be negative because I’m incredibly pro anyone having a go at anything disruptive in the market but for what you do, if your tech really is that good and it has a patent go and talk to the main product suppliers and see if they will take it off you for a royalty? if the market is already controlled by the Chinese then you are probably wasting your time, they copy anything any good almost instantly.

Going this alone you will need VERY deep pockets IMO

Good Luck

 

[Bob Morgan]

The old VHS v Betamax still stands the test of time.

For those too young, it’s film video tape wars from the 80s, I would also add Phillips in the mix, it went like this:-

All three products on the market, In order of technology:-

Best: Phillips - Two sided Tape, record both side
Second Best: Betamax - single side tape, but smallest in size
Third Best: VHS - single side tape

VHS chucks obscene amounts of money on marketing to corner the market and simultaneously secures exclusives with the film companies to release on VHS first. This snowballs until eventually in your average video library you two walls of VHS rentals, one wall of Betamax and Phillips 2000 in the corner.

Within two years later VHS have practically the entire market , Phillips give up all together despite possibly the best technically developed tape of the lot and nobody bothers with Betamax and they ultimately fall also.

So in answer to your issue, learning and relating it to VHS:

1, Prepare to invest eye watering amounts on marketing to get your message out there, the USPS of your product highlighted with a clear short message the users will get.

2. Ideally get some exclusives that only work on your specific technology or will only supply for use with your product only.

3. Offer incentives for wholesalers and potential stockists of your products that make yours the most attractive to sell over the Chinese ones.

Problem here is that not putting the dampers on your brilliant technology but a) your average dumb Vape smoker is probably too thick to get the advantages of changing to your product and will continue to buy the cheapest Chinese ones and b) your market is already saturated with the cheap Chinese crap so to break that your marketing message will need to be clear and come at a high cost.

Really don’t want to be negative because I’m incredibly pro anyone having a go at anything disruptive in the market but for what you do, if your tech really is that good and it has a patent go and talk to the main product suppliers and see if they will take it off you for a royalty? if the market is already controlled by the Chinese then you are probably wasting your time, they copy anything any good almost instantly.

Going this alone you will need VERY deep pockets IMO

Good Luck

Not forgetting the first system developed by BBC Engineers, called VERA. Research began in 1952 using steel tape. It was used for short video playbacks. However, the BBC abandoned it's development, commenting "It will never catch-on!"