Home Page Not Always Showing For Keyword Phrases

[Alan Hope Copywriter]

Hi Everyone

Apologies for the length of this thread

I have a website BANKACCOUNTS-FOR-BADCREDIT.COM

I use Serprobot to monitor the position of many keyword phrases in Google.co.uk

I moved the hosting of my website from Siteground to Fasthosts in January 2019 due to cost. My website is hosted on a UK server according to Fasthosts

When I type in the keyword phrase BANK ACCOUNTS FOR BAD CREDIT I had been ranking around position 29 until the 13 February but since then I have jumped to position 13.

However, for some time, having cleared the cache, when I search for the above phrase sometimes my HOME page is showing around position 13 but on many occasions my HOME page is not showing in the search results around that position or indeed on any lower positions worth ranking for. For instance, yesterday morning, when typing BANK ACCOUNTS FOR BAD CREDIT into the Google search box I was not showing but last night I was but this morning I am not visible.

If I type in say BAD CREDIT BANK ACCOUNTS for which Serprobot says I am in position 14 I am not showing in Google as we speak but I sometimes do show.

If I type in BASIC ACCOUNTS FOR BAD CREDIT for which Serprobot says I am in position 16 I am not showing in Google as we speak.

However, if I type in ACCOUNTS FOR BAD CREDIT for which Serprobot says I am in position 13 I AM showing in Google for my HOME page and if I type in BANK ACCOUNT FOR BAD CREDIT APPLY ONLINE for which Serprobot says I am in position 14 my HOME page IS showing in Google.

I have a number of review pages on my website such as Cardonebanking, eccount etc and if I type in say BLACK DIAMOND CREDIT CARD I am in position 1 in Google and have been for some time so there only appears to be an issue with my HOME page.

I fetched my Home page in Google Webmaster Tools a few days ago.

Can anyone shed any light as to why I am having this issue with my HOME page not consistently showing in Google.co.uk when I type in the likes of BANK ACCOUNTS FOR BAD CREDIT ?

I look forward to hearing from you and thank you for taking the time to read this thread.

Regards

Alan Hope

 

[Nochexman]

My AVG says your website is infected with URLhishing. In Google your website is seventh in search for your url 'BANKACCOUNTS-FOR-BADCREDIT COM'.

 

[fisicx]

I can't find you on the first 6 pages.

Ignore anything Serprobot says, it's never going to be accurate and will never match what you see because Google remembers your searches the links you clicked.

There could be an number of reason why Google doesn't like the homepage.The content on the page, the old insecure theme you are using, your link profile (internal and external), citations, referrals and a whole lot more.

 

[Alan Hope Copywriter]

Hi fisicx

Is there an alternative to Serprobot that you can recommend that enables me to montor the position of various keyword phrases?

Regards
Alan

 

[fisicx]

Why do you need to monitor the phrases?

If people are visiting your website form Google then you know your ranking is OK. If they aren't you need to investigate.

Log in to your Google console and you will get good info on ranking keywords.

 

[OldWelshGuy]

Hi Alan,

As others have said, I am not seeing you appearing anywhere that ties up with serprobot.

The reason for the phishing warning could I believe be because your site is on https but you are linking to http elements. You need to correct that ASAP as others will be getting the warning. I checked with an online scanner and nothing found but AVG is very strict on warnings.

Have a look in search console make sure you verify http https www. and non www. because it seems like you have canonicalisation issues between the various types as I am seeing 17, 19 and 29 pages for the various site: searches .

Take a look for messages.

finally my guess is keyword cannibalisation because you have the name of your site appended to most page titles and as a result, those pages are competing with each other for your main phrase.

Have a look in search console at the ranking over time for the keywords, look and note the gaps (if any) where a page disappeared for a term, do this through each page and you will then discover which page is cannibalising the term.

 

[Alan Hope Copywriter]

Hi OldWelshGuy

Thank you for your informative reply.

I will take a look at the issues you have raised.

Regards

Alan

 

[UKSBD]

Is there an alternative to Serprobot that you can recommend that enables me to montor the position of various keyword phrases?

You could try this method - https://www.sim64.co.uk/uk/google-rankings-checker-tool/

 

[justinaldridge]

Hi Alan

The reason you are ranking inconsistently, if at all, is simple....your website has an incredibly low trust level. If we were evaluating this website internally we would be giving it one of our lowest possible scores.

When a website is untrusted it will never rank well. When you have a keyword stuffed domain, a home page than is optimised for the same phrase and offering nothing of extra value to other websites....it's asking for trouble. It just shouts "spam affiliate site".

The home page has direct affiliate links. Instant red flag. You have no prominent contact details in the header or footer. You mention yourself in the about section but not your name. You have none of the elements that build trust. Your HTTPS connection is not even properly secure. You cannot have a finance related website that is untrusted and low quality. Google is completely right not to rank it at all.

It's obviously a website designed to generate affiliate income. Sites like these have struggled since 2012. Google did a huge cull back then.

You also only have a few very old links, from warrior forum and ezinearticles....two sites which definitely aren't going to help you at all and do not help you to appear as an authority in your niche.

I have many affiliate sites and these days they are excellent, highly informative and not "obvious" affiliate sites. They appear trustworthy, highly relevant and useful. They truly do deserve to rank well.

With your site I would consider changing the domain, focus on the user, build a brand, build trust, make the site better than anything else in the niche and THEN focus on monetising the traffic.

You desperately need to put the user first, otherwise you will never rank this website.

 

[Darren_Ssc]

You could add x-robots tag to your affiliate links. Security wise you score well on ssl labs, ironically.
You are not implementing http/2 though, so missing out on a free speed boost.

You site does look a bit spammy although most of the sites your are competing with are also affiliate sites, so I wouldn't be too concerned about that.

 

[TheWebDesignCompany]

It looks like you may have fixed the mixed https & http content now?

You can always check pages on your website at whynopadlock.com if there is an issue with ssl it will tell you what it is.

As has been mentioned edit your footer and put your company name & address and contact number in there. (A land line would be better than a mobile)

I see that you have edited the page titles on your website too, well done. It is always good to see when someone follows the advice they have requested.

 

[justinaldridge]

You site does look a bit spammy although most of the sites your are competing with are also affiliate sites, so I wouldn't be too concerned about that.

Seriously? Have you Googled "bank accounts for bad credit"?

• moneysavingexpert.com
• money.co.uk
• hsbc.co.uk
• comparethemarket.com

Hardly low quality affiliate sites!

Poor quality, low value, unhelpful sites just do not deserve to rank. To think that if there are rubbish sites it's ok to build another rubbish site is a very poor approach to creating an online business.

 

[Anthony Daly]

Your site is currently inaccessible, just a heads up.

 

[DRDR]

The rank trackers are not always correct so don't trust them fully. There are expensive monthly seo tools such as AHREF that you can track your backlinks and keywords you rank for. It is well worth the money if you are making enough from the site to pay for it but make sure you have time to learn how to use it and time for SEO.

You had a sudden surge in backlinks around Nov 16. And then in Dec 16, your keywords suddenly started dropping and you then lost most of the traffic that you had. In the months following, those backlinks started dropping as well so that would probably mean those backlinks were poor quality and Google noticed it and have since punished you for having those poor backlinks. Your site might have even been slapped with a Google penalty so worth a check (just google for instructions).

You are in a very difficult affiliate sector and it will not be easy to compete with the pros of affiliate marketing. These are big players that have huge budget targeting the same keywords you want. So that's why it will be very difficult for you to rank for any keywords to your homepage. Those poor quality links you got back in Nov 16 didn't help you either.

 

[Darren_Ssc]

Seriously? Have you Googled "bank accounts for bad credit"?

• moneysavingexpert.com
• money.co.uk
• hsbc.co.uk
• comparethemarket.com

Hardly low quality affiliate sites!

Poor quality, low value, unhelpful sites just do not deserve to rank. To think that if there are rubbish sites it's ok to build another rubbish site is a very poor approach to creating an online business.

I don't think he was expecting to be the top result?

 

[justinaldridge]

I don't think he was expecting to be the top result?

But then why bother? If you can't rank in the top half of the first page then there's no point anyway. He's better off doing and focusing on something else that he can be top for.

 

[Darren_Ssc]

But then why bother? If you can't rank in the top half of the first page then there's no point anyway. He's better off doing and focusing on something else that he can be top for.

I imagine there is money still to be had in long tail phrases related to this sector, whether it is worth the bother I couldn't say? Perhaps Alan is missing a trick by aiming too narrow, I'd agree with that.

 

[Jamie Monumental]

Google tailors searches for each user