Help critique on my leaflet Design Needed Please!

[markD1968]

Hello everyone
Can I please ask for comments on my flyer design? I am planning on having it produced at A6 300gsm and using it as a general leaflet & dropping it into neighboring properties to where I am working.

Cheers

Mark

 

[sanjiv]

Are those watermarks on the images going to be there once you print? Looks pretty basic. Change the font to Calibri.

 

[neildigital]

Not bad, but I would never use underline, bolder font or and different font to stand out...

Neil

 

[MyAccountantOnline]

I am no design expert but as a lay-person I dont like the colours or the design at all.

The blue is far too boring.

I wouldnt look twice at it if it came through my door.

I think it needs to be much brighter and more exciting.

Maybe also remove the '&'s and list the services rather than block them together.

Biggest turn off for me would be the 0845 number too - I'd only want a local plumber with a local number. Somehow I'd trust a local number much more.

Sorry to be so blunt but am only trying to help.

 

[telephoneman]

A couple of initial thoughts;

First page - try friendly not freindly
Second page - Valves not Vales
Protect "yourself" not "you"

First sentence on second page - how about "Servicing your boiler every year will prevent problems as well as improving efficiency and saving you money "

You might want to also want to move the word damage up to get rid of the gap.

Regards,

Liam

 

[G. Lasagne]

Cant you put a lot of the text in bullet points, i cant be arsed to read it all, also is it front and back page or what?

also the title for the service offer is a bit wordy i think, how about "keep your family gas safe" and thats it, the big red star says its a boiler service.

did i ever send you the cuple of adverts i used in my local paper, if not i will email you them

 

[assuredplumbing &heating]

Cant you put a lot of the text in bullet points, i cant be arsed to read it all, also is it front and back page or what?

also the title for the service offer is a bit wordy i think, how about "keep your family gas safe" and thats it, the big red star says its a boiler service.

Hi Dave can you send me copies of your adverts forthe local papers pls i'm just looking to advertise in my local paper and looking for ideas Cheers Paul
[email protected]

 

[SusanBryant]

I'd take on board what everyone else had said, but I'd also centrally align the first paragraph in the space that is available.

Susan

 

[sanjiv]

I'd take on board what everyone else had said, but I'd also centrally align the first paragraph in the space that is available.

Susan

I agree with bullet points. I can never be bothered to read a paragraph.

 

[tpsprint]

For me is too much tekst on this ad at all, but the layout I like more!
People are lazy to read all this usefull info on the advert. Simplify all to a few lines.
The image is cool. I underestand you will buy the high resolution picture, before submitting this to print.

If you need a print quotation PM me. I'am sure I can found a nice discount for you.

 

[Stuey Two Screws]

Its eye catching but very negative.
It comes across that your slating all plumbers! I fell Its a bit unprofessional

I think you would have a better response to a positive and professional approach, that is good price for a boiler service tho.

 

[popunder]

I worry about your phone number - people don't "get" 0845s, either change to a local number (people like local) or 0800 (which people understand to be free) and if using 0800 give some indication that you're local - "Based in Wherever and serving the communities of X, Y and Z"

Also the £65 boiler service offer - what's the normal price? Is this a good deal? I've got no idea. With offers always clearly state the "normal" price and the saving, make it very clear it's a great deal (if it is!).

If you have any customer feedback saying you're great plumbers then put that on too, and if not - why not?

 

[Deleted member 69689]

Hire a designer.


Now I'm off to fix my boiler, never done it before but I'm sure it cant be that hard...

 

[alanc]

Hire a designer.


Now I'm off to fix my boiler, never done it before but I'm sure it cant be that hard...

Brilliant. Absolutely brilliant
(and echoes my thoughts - the leaflet needs designing properly)

 

[AerialSolutions]

I think your ad is too wordy. We had our leaflets re-designed by Mike Darby from Darby Designs who we found on here. Its amazing what a 3rd party can do for a very reasonable price. We have taken his design and had 1000 leaflets printed and have just distributed them all around our local shops and businesses.

 

[SusanP]

The first nine lines are negative things about other plumbers. The information may or may not be true but the overall effect is to put the reader immediately on the defensive. You are putting an idea into people's heads that may not have been there in the first place (rather like telling people not to think of purple elephants, then all they can think about is purple elephants).

I think your copy needs tightening up. Eg the sentence 'Ideally you should have a boiler service annually': the word 'ideally' is meaningless here, and the word 'should' is vague. What this sentence says to me is that 'it's ok if you don't have your boiler serviced annually'.

 

As others have said the leaflet is way too wordy......if i am brutually honest after the first the first few lines i got bored.

I also agree with the point about slating other plumbers, not very professional and to be honest it doesn't need to be said (i.e. stating the obvious). The telephone number does need to be a local number and with a freephone number.

Your leaflet needs less words, the grammer and spelling to be faultless and to grab my attention so i know immediately what you do without having to read it.

 

[fisicx]

Hello everyoneI am planning on having it produced at A6 300gsm

Have you printed it out in A6? It looks tiddly and all squashed up.

Use a combination of serif and sans-serif fonts. Print black on white for readability. Delineate the information chunks. Use intelligent whitespace. Consider the fog index. Change the copy and rethink your tagline. I'm not scared of plumbers, I just don't trust them except for the one's who have been reccomended to me.

And def get a local rather than an 0845 number.

 

[nextdayprint]

hmm, not keen on it... every day we design or print other peoples designs of flyers and there isnt anything bout this that stands out. It's far too wordy so most people won't bother getting through the text, the front is a bit too negative in the image and message it puts across, the company itself is lost in the design, the design doesnt blend with your brand, put an offer on it that will encourage retention and allow you to track the success of the campaign.

The last point is very important to ensure you arent just throwing money away!

Back to the drawing board, or try find a relative/friend who is a designer and let them loose on it - alternatively pay a professional design service to do it for you (should be able to get someone to do it for about 50 quid or maybe even as low as 25). Sometimes you spend a little more to get a lot more. In terms of print run, how many are you planning on printing, how are you distributing them, what are you printing them on? These should influence your design and your quantities.

 

[nextdayprint]

Oh, forgot... Lucy, from Tenable Solutions had an interesting little double gate-fold flyer done, that whilst not the cheapest way, at least had something a little different about it. Also her company branding was prominent throughout and worked with, not against, the whole leaflet. Though saying that... wasn't there a typo or spelling mistake that made it through all edits and into final print, Lucy?

 

[Call Tracker]

Nice and bright but too much text. Water down your key benefits and bullet point them. Also, you need to tell your prospective customer what to do, so a stronger call to action is needed. Imagine yourself picking this up from the mat - you have about two seconds to get over who you are and what you are offering so make it more snappy and to the point.

 

[Call Tracker]

Also, have you got anything to offer them like no call out charge on Fridays or 10% off with this flyer? You need a hook to get them to call you and to get them to put the leaflet on their pinboard for the next time they need a plumber.

 

[nextdayprint]

One other thing... don't forget bleed on your design or you'll end up with horrible white bands or cutting into the images. Templates can be found online, but basicly you nee about a 3mm bleed on all sides. (not allowed to link URL's yet but if you search hippoprint uk you will find some templates on there), or I'm sure most other online print companys will have them.