Have you used a heatmap for your website before?

[K0608]

And was it worth it? What information did you get from it, and what did you do as a result. Have you since noticed the benefits?

 

[StephenSumner]

And was it worth it? What information did you get from it, and what did you do as a result. Have you since noticed the benefits?

I use them fairly frequently for my clients, typically when we start to drive qualified traffic to their site either via paid or organic and they don't get the conversions they expect. In some, but not all cases the heatmaps have been quite useful to see what users are drawn to on the page and we can then look at UI changes.

 

[fisicx]

I use them a lot of the time.

But they only add value if you action the information they give you. If you are just going to look at the pretty patterns they add no value.

 

[Rightcheck Dav]

Yes, I use them. They're helpful for finding out what visitors are thinking while they're on your site. For example, from looking at mouse movements, I can see the which links get hovered over the most. I also found that a certain call to action was performing badly compared to one next to it, so edited the buttons accordingly.

I've been using Hotjar, which has a 1000 visit limit on each heatmap, but is free.

 

[hikebranding]

Yes, I've used heatmap for some of my customers website. They have some different issues with their websites. They are getting enough traffic but still they have less conversion. So I use heatmap to get an idea about the issue and I want to tell you that it was really helpful to get detailed information about the user behavior on your website.

 

[Simon.P]

Out of curiosity, how does this work when most people use smartphone now where there is no cursor?

 

[fisicx]

Heatmaps only work on clicks not hovers. So they will records when people enable a touch point on a phone or tablet.

 

[Cash Cow]

Heatmaps are good, they provide really useful information.
However, they're quite advanced in terms of SEO and marketing, so I wouldn't recommend them if you're new to the game.

Far better to learn from the ground up, with something like Google Analytics.

Once you have a really solid grasp of what's happening you can drill down - using heatmapping tech - to really dig into the data.