Never heard of them myself but they arent really offering anything new - plenty of webhosts have the option of using their "site builder" to make your own pages.
Looking at the pricing it does seem fairly high to me given the little space that you get.
I wasnt over keen on any of their "demo" pages and these are presumably the best people have done with their tools! Even the bottom ones which are custom designs didnt look very good to me.
Looking at the source - it is certainly very basic and with the trend of using CSS for layout rather than tables this certainly doesnt follow the trend.
Given I have created more than a few sites in my time (though wouldnt consider myself a designer/ developer) I personally would be more tempted to get a free trial of Dreamweaver (or a similar WYSIWYG editor) and see how you get on with it. If you are going to design your own pages you may as well use something that you will be able to grow into rather than something that you will hit its limits within a few days in my opinion. If you get on with dreamweaver you can then get a webhost at an appropriate price point - getting an equivelent level of service for less money than they are charging or pay more for better.
The only thing which would "appeal" is the ability to do a store yourself. These arent really that difficult and I know Dreamweaver used to have an plug in shopping cart system but as I have only been doing information sites over the last few years I dont know if they still do or not.